Product Description

In How to Get Ideas, Jack Foster draws on three decades of experience as an advertising writer and creative director to take the mystery and anxiety out of getting ideas. Describing eight ways to condition your mind to produce ideas and five subsequent steps for creating and implementing ideas on command, he makes it easy, fun, and understandable.

Product Details

• Amazon Sales Rank: #494758 in Books
• Published on: 1996-10-21
• Original language: English
• Number of items: 1
• Binding: Paperback
• 399 pages

From Scientific American
Quite simply, the best book on creativity I have ever seen.

Review
How To Get Ideas answers the basic questions of where do ideas come from, why do some people get so many of them, and is there some secret technique to getting more of them. How To Get Ideas answers these questions and demonstrates that any reader, regardless of age or skill, employment or training, can come up with more ideas, faster and easier than ever before in his or her life. Author Jack Foster shows how to condition the mind and become "idea-prone"; how to make the child within us and our sense of humor work for us; how to develop our curiosity, visualize our goals, rethinking our thinking, combine different ideas, and overcome our fear of rejection. How To Get Ideas provides a five-step procedure for solving problems and getting ideas, a proven procedure that takes the mystery and anxiety out of the idea-generating process, a procedure that works. How To Get Ideas should be in every school, community, and corporate library across the country. How To Get Ideas is the ideal place to start for anyone seeking to make improvements in the world around them. -- Midwest Book Review

If I had money enough to buy only one book, it would be Jack Foster's How to Get Ideas. It is a quick read for a quick start, a motivator to make you more productive and more secure. This book should be re-read every four or five months as food for the rest of your life. -- Dennis F. Holt, Chairman and CEO, Western International Media

From the Back Cover

Customer Reviews

Incredible!!
I'm another teacher who agrees with the one from Omaha. This little book would make an excellent textbook for three reasons: 1. It is fun and easy to read. 2. It is inspirational. 3. It teaches one how to think. And it doesn't make any difference how old your students are. Even ten year olds could learn a whale of a lot. An incredible little book!!

It was great. Ideas are flowing like never before.
Jack Foster's book "How to get ideas" helped our company create the atmosphere that we needed to generate excitement and, of course, ideas. I didn't think it was possible to teach others how to get ideas until I read Foster's book. I used to think that ideas just happened or that some people were naturally more creative then others.

Foster suggests excercises and step by step instructions in a format that is fun and easy to read.

My biggest temptation was to rip through the pages without taking the time to stop and absorb what I had just read. So I read it twice. Make that three times.

I highly recommend this book to anyone who has to get the creative juices going but just doesn't know how. If you're naturally creative but run into an occasional roadblock this book will suggest a detour to get you back on track. 5-stars.

A REAL IDEA IS RARE.
"I spent 6 years as the Advertising Creative Director for Disneyland and 20+ years in the advertising agency business. I can comfortably say that I know the power of an idea. I know that what most people call ideas aren't real ideas. A real idea is quite rare, very precious, and requires careful nurturing so it can grow into a powerful force. Jack's book outlines the process of what it takes to come up with a real idea - and how to persevere until that idea has a life of its own. Jack's book is a must read if you want to get in (or want to stay in) the idea business."