 | Creative Advertising: Ideas and Techniques from the World's Best Campaigns by Mario Pricken
Buy used from: $33.20 What a phenomenal resource on the best and worst advertising campaigns
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 | Hello Gorgeous!: Beauty Products in America, '40s-'60s by Rachel C. Weingarten
Buy used from: $2.85 What a cool book - part coffee table showpiece part clever analysis on beauty advertising
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 | Ogilvy on Advertising by David Ogilvy
Buy new: $16.47 / Used from: $9.95 I bow my head to the ingenuity of Ogilvy.
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 | Advertising: Principles and Practice (7th Edition) by William D. Wells
Buy used from: $1.87 A bit cut and dried, but explores the principles of advertising (classroom in a book)
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 | Advertising for Dummies by Gary Dahl
Buy used from: $0.48 So then this would be the Cliff notes version of classroom in a book!
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 | Hey, Whipple, Squeeze This: A Guide to Creating Great Ads, Second Edition by Luke Sullivan
Buy used from: $3.33 I didn't find the tips to be that helpful (better for beginners) but loved the stories from the trenches
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 | Advertising: Principles and Practice (6th Edition) by William D. Wells
Buy used from: $0.72 Yet another classroom in a book
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 | The 33 Ruthless Rules of Local Advertising by Michael Corbett
Buy new: $10.17 / Used from: $2.30 This is terrific for people not interested in national exposure
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 | Truth, Lies and Advertising : The Art of Account Planning by Jon Steel
Buy new: $26.40 / Used from: $20.19 This is a nice book for helping you to understand your client's needs and how to best use your resources (creative, financial and otherwise)
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 | The Wizard of Ads: Turning Words into Magic and Dreamers into Millionaires by Roy H. Williams
Buy new: $12.21 / Used from: $2.24 Zen and the art of advertising
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