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Recommended Reading
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A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First CenturyA New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century by Scott Bedbury
Buy new: $10.88 / Used from: $3.99
BRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and SoundBRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound by Martin Lindstrom
Buy new: $17.82 / Used from: $3.14
1001 Ways to Reward Employees1001 Ways to Reward Employees by Bob Nelson Ph.D.
Buy new: $10.51 / Used from: $1.67
Buying In: The Secret Dialogue Between What We Buy and Who We AreBuying In: The Secret Dialogue Between What We Buy and Who We Are by Rob Walker
Buy new: $16.50 / Used from: $4.49
Confessions of an Advertising ManConfessions of an Advertising Man by David Ogilvy
Buy new: $11.56 / Used from: $10.11
An Autobiography (Trailblazers)An Autobiography (Trailblazers) by David Ogilvy
Buy new: $25.20 / Used from: $0.25
First, Break All the Rules: What the World's Greatest Managers Do DifferentlyFirst, Break All the Rules: What the World's Greatest Managers Do Differently by Marcus Buckingham
Buy new: $19.80 / Used from: $4.04
Free Prize Inside!: The Next Big Marketing IdeaFree Prize Inside!: The Next Big Marketing Idea by Seth Godin
Buy used from: $2.69
Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and AdvertisingHitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising by Lisa Fortini-Campbell
Buy new: $29.95 / Used from: $12.00
Here Comes Everybody: The Power of Organizing Without OrganizationsHere Comes Everybody: The Power of Organizing Without Organizations by Clay Shirky
Buy new: $16.35 / Used from: $4.09
Groundswell: Winning in a World Transformed by Social TechnologiesGroundswell: Winning in a World Transformed by Social Technologies by Charlene Li
Buy new: $19.77 / Used from: $14.40
How to Plan AdvertisingHow to Plan Advertising by Alan Cooper
Buy new: $50.41 / Used from: $43.49
How to Succeed in Business Without a Penis: Secrets and Strategies for the Working WomanHow to Succeed in Business Without a Penis: Secrets and Strategies for the Working Woman by Karen Salmansohn
Buy new: $23.95 / Used from: $7.92
Juicing the Orange: How to Turn Creativity into a Powerful Business AdvantageJuicing the Orange: How to Turn Creativity into a Powerful Business Advantage by Pat Fallon
Buy new: $17.79 / Used from: $1.87
Love 'em or Lose 'em: Getting Good People to Stay (4th edition)Love 'em or Lose 'em: Getting Good People to Stay (4th edition) by Beverly Kaye
Buy new: $16.47 / Used from: $5.08
Marketing by the Dashboard LightMarketing by the Dashboard Light by Patrick LaPointe
Buy new: $34.95 / Used from: $30.52
Marketing Metrics: 50+ Metrics Every Executive Should MasterMarketing Metrics: 50+ Metrics Every Executive Should Master by Paul W. Farris
Buy new: $26.39 / Used from: $20.00
Naked Conversations: How Blogs are Changing the Way Businesses Talk with CustomersNaked Conversations: How Blogs are Changing the Way Businesses Talk with Customers by Robert Scoble
Buy new: $16.47 / Used from: $1.50
Take a Stand for Your Brand: Building a Great Agency Brand from the Inside OutTake a Stand for Your Brand: Building a Great Agency Brand from the Inside Out by Tim Williams
Buy new: $29.95 / Used from: $26.99
The Cluetrain Manifesto: The End of Business as UsualThe Cluetrain Manifesto: The End of Business as Usual by Christopher Locke
Buy used from: $0.19
The Dictionary of BrandThe Dictionary of Brand by Marty Neumeier
Buy used from: $22.98
The Hummer and the Mini: Navigating the Contradictions of the New Trend LandscapeThe Hummer and the Mini: Navigating the Contradictions of the New Trend Landscape by Robyn Waters
Buy used from: $1.89
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers DirectlyThe New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly by David Meerman Scott
Buy new: $11.53 / Used from: $9.04
The Tipping Point: How Little Things Can Make a Big DifferenceThe Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell
Buy new: $9.11 / Used from: $3.74
Truth, Lies and Advertising : The Art of Account PlanningTruth, Lies and Advertising : The Art of Account Planning by Jon Steel
Buy new: $26.40 / Used from: $15.00
Universal Principles of DesignUniversal Principles of Design by William Lidwell
Buy new: $26.40 / Used from: $22.00
Waiting for Your Cat to Bark?: Persuading Customers When They Ignore MarketingWaiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing by Bryan Eisenberg
Buy new: $7.49 / Used from: $2.96
What Sticks: Why Most Advertising Fails and How to Guarantee Yours SucceedsWhat Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds by Rex Briggs
Buy new: $18.25 / Used from: $0.45
Wikinomics: How Mass Collaboration Changes EverythingWikinomics: How Mass Collaboration Changes Everything by Don Tapscott
Buy new: $18.45 / Used from: $3.10