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Public Relations Trade Books
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Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build their Brand (J-B International Association of Business Communicators)Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build their Brand (J-B International Association of Business Communicators) by Shel Holtz
Buy new: $25.51 / Used from: $15.75
Twitterville: How Businesses Can Thrive in the New Global NeighborhoodsTwitterville: How Businesses Can Thrive in the New Global Neighborhoods by Shel Israel
Buy new: $16.29 / Used from: $7.70
Socialnomics: How social media transforms the way we live and do businessSocialnomics: How social media transforms the way we live and do business by Erik Qualman
Buy new: $16.47 / Used from: $15.05
Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PRPutting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR by Brian Solis
Buy new: $17.81 / Used from: $15.99
PR 2.0: New Media, New Tools, New AudiencesPR 2.0: New Media, New Tools, New Audiences by Deirdre Breakenridge
Buy new: $17.81 / Used from: $17.73
Tribes: We Need You to Lead UsTribes: We Need You to Lead Us by Seth Godin
Buy new: $13.57 / Used from: $10.50
Groundswell: Winning in a World Transformed by Social TechnologiesGroundswell: Winning in a World Transformed by Social Technologies by Charlene Li
Buy new: $19.77 / Used from: $14.50
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers DirectlyThe New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly by David Meerman Scott
Buy new: $11.53 / Used from: $6.78
World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your StoriesWorld Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories by David Meerman Scott
Buy new: $15.61 / Used from: $11.49
The Whuffie Factor: Using the Power of Social Networks to Build Your BusinessThe Whuffie Factor: Using the Power of Social Networks to Build Your Business by Tara Hunt
Buy new: $16.50 / Used from: $12.49
Online Public Relations: A Practical Guide to Developing an Online Strategy in the World of Social Media (PR in Practice)Online Public Relations: A Practical Guide to Developing an Online Strategy in the World of Social Media (PR in Practice) by David Phillips
Buy new: $32.05 / Used from: $40.77
The Cluetrain Manifesto: The End of Business as UsualThe Cluetrain Manifesto: The End of Business as Usual by Christopher Locke
Buy used from: $0.06
Word of Mouth Marketing: How Smart Companies Get People Talking, Revised EditionWord of Mouth Marketing: How Smart Companies Get People Talking, Revised Edition by Andy Sernovitz
Buy new: $16.47 / Used from: $13.52
Long Tail, The, Revised and Updated Edition: Why the Future of Business is Selling Less of MoreLong Tail, The, Revised and Updated Edition: Why the Future of Business is Selling Less of More by Chris Anderson
Buy new: $12.76 / Used from: $3.45
Crowd Surfing: Surviving and Thriving in the Age of Consumer EmpowermentCrowd Surfing: Surviving and Thriving in the Age of Consumer Empowerment by Martin Thomas
Buy new: $17.14 / Used from: $11.02
Full Frontal PR: Building Buzz About Your Business, Your Product, or YouFull Frontal PR: Building Buzz About Your Business, Your Product, or You by Richard Laermer
Buy used from: $1.33
Here Comes Everybody: The Power of Organizing Without OrganizationsHere Comes Everybody: The Power of Organizing Without Organizations by Clay Shirky
Buy new: $10.88 / Used from: $9.00
Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business!Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business! by Paul Gillin
Buy new: $10.85 / Used from: $9.75
Naked Conversations: How Blogs are Changing the Way Businesses Talk with CustomersNaked Conversations: How Blogs are Changing the Way Businesses Talk with Customers by Robert Scoble
Buy new: $16.47 / Used from: $2.75
Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone.Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone. by Mitch Joel
Buy new: $17.81 / Used from: $13.83
Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn TrustTrust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust by Chris Brogan
Buy new: $16.47 / Used from: $13.44