Product Description

Cheers for The Wellness Revolution

"Paul Zane Pilzer has proven time and time again that he holds his finger on the pulse of our economy, and The Wellness Revolution is no different. Pilzer’s insights into the future of our healthcare industry are revolutionary and will empower you to the next level."
–– Anthony Robbins
author, Awaken the Giant Within and Unlimited Power

"In The Wellness Revolution, Paul Zane Pilzer reveals the most important secret for tomorrow’s successful entrepreneurs: where to invest your dream. Step by step, Pilzer shows entrepreneurs how to find where they fit in the mega-industry of the future–– wellness."
–– Randy Fields, cofounder, Mrs. Fields Cookies

"Like any machine, our body runs best when operated according to its design principles. Noted economist Paul Zane Pilzer shows how to promote–– and profit by–– the wellness revolution."
–– Michael J. Behe, Professor of Biology, Lehigh University
author, Darwin’s Black Box

"Paul Zane Pilzer has paid great tribute to J. I. Rodale, founder of Prevention magazine and the organic industry in the United States, by showing how Rodale traditions of individual and environmental health make sound economic investment sense in today’s world. If you’ve been looking for the next big, ground-floor opportunity, catch the wave of the future–– The Wellness Revolution!"
–– Ardath Rodale
Chairman of Rodale, Inc., publisher of Prevention and Men’s Health

Product Details

• Amazon Sales Rank: #179708 in Books
• Published on: 2002-02-15
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 256 pages

Review
"Like any machine, our body runs best when operated according to its design principles. Noted economist Paul Zane Pilzer shows how to promote--and profit by--the wellness revolution." —Michael J. Behe, Professor, Lehigh University and author of Darwin's Black Box

"In The Wellness Revolution, Paul Zane Pilzer reveals the most important secret for tomorrow's successful entrepreneurs: where to invest your dream. Step by step, Pilzer shows entrepreneurs how to find where they fit in the mega-industry of the future -- wellness." —Randy Fields, Co-founder, Mrs. Field's Cookies

"Paul Zane Pilzer has paid great tribute to J. I. Rodale, founder of Prevention magazine and the organic industry in the United States, by showing how Rodale traditions of individual and environmental health make sound economic investment sense in today's world. If you've been looking for the next big, ground floor opportunity, catch the wave of the future -- The Wellness Revolution!" —Ardath Rodale, Chairman of Rodale, Inc., publisher of Prevention and Men's Health

"Paul Zane Pilzer has proven time and time again that he holds his finger on the pulse of our economy, and The Wellness Revolution is no different. His insights into the future of our healthcare industry are revolutionary and will empower you to the next level. —Anthony Robbins, author, Awaken the Giant Within and Unlimited Power

From the Publisher
"Like any machine, our body runs best when operated according to its design principles. Noted economist Paul Zane Pilzer shows how to promote--and profit by--the wellness revolution." —Michael J. Behe, Professor, Lehigh University and author of Darwin's Black Box

"In The Wellness Revolution, Paul Zane Pilzer reveals the most important secret for tomorrow's successful entrepreneurs: where to invest your dream. Step by step, Pilzer shows entrepreneurs how to find where they fit in the mega-industry of the future -- wellness." —Randy Fields, Co-founder, Mrs. Field's Cookies

"Paul Zane Pilzer has paid great tribute to J. I. Rodale, founder of Prevention magazine and the organic industry in the United States, by showing how Rodale traditions of individual and environmental health make sound economic investment sense in today's world. If you've been looking for the next big, ground floor opportunity, catch the wave of the future -- The Wellness Revolution!" —Ardath Rodale, Chairman of Rodale, Inc., publisher of Prevention and Men's Health

"Paul Zane Pilzer has proven time and time again that he holds his finger on the pulse of our economy, and The Wellness Revolution is no different. His insights into the future of our healthcare industry are revolutionary and will empower you to the next level. —Anthony Robbins, author, Awaken the Giant Within and Unlimited Power

From the Inside Flap
THE WELLNESS REVOLUTION

In 1908, Henry Ford’s Model T launched the advent of the trillion-dollar automobile industry. In 1981, IBM’s PC launched the trillion-dollar personal computer industry, which surpassed U.S. auto sales in only ten years. The next trillion-dollar industry–– that of the twenty-first century–– has arrived, and it promises to similarly revolutionize our lives and offer entrepreneurs and investors an opportunity to amass a fortune. The next big thing is the wellness industry, and The Wellness Revolution shows you how to stake your claim now while the market is ripe.

In The Wellness Revolution, bestselling author Paul Zane Pilzer–– a world-renowned economist, lay rabbi, presidential advisor, college professor, and entrepreneur–– shows you how to tap into this next trillion-dollar revolution. Already a 200 billion-dollar business, with most of its revenue coming from vitamin sales and health club memberships, the wellness industry is just now taking off. In the next ten years, an additional $1 trillion of the U.S. economy will be devoted to providing healthy people with products to maintain their health.

Whether you’re an entrepreneur, investor, or distributor, Pilzer will show you how to get in on the ground floor of this burgeoning industry by explaining:

• The scope and potential of this budding business
• Why the $200 billion in proven demand today is only the tip of the iceberg
• How to maintain demand for your wellness products and services
• How to identify new markets, such as wellness insurance
• How to make your money in wellness distribution
• How to utilize your assets to choose your best opportunity
• And much more

In The Wellness Revolution, you’ll learn how several entrepreneurs have already built 100 million-dollar wellness businesses–– people like Steve Demos of Silk Soy Milk and Jill Kinney of Club One Fitness–– and why their success is just the tip of the iceberg in this lucrative, emerging industry.

The wellness industry is on the verge of changing our lives as much as the automobile and the personal computer industries did. Learn how to reap the benefits of this pervasive and eternal industry with the step-by-step, fortune-making plan detailed in The Wellness Revolution.

Customer Reviews

Stay Well Rather Than Cure Sickness!
The main problem with The Wellness Revolution is that the brilliant Paul Zane Pilzer has stretched a magazine article's worth of information on healthy living and ways to develop businesses around that theme into a book. If you know nothing about how nutrition, water and exercise affect your health, you will probably love this book. But you can find better books. If you have been paying attention to those areas, you will find the book to be superficial and limited. As for investing, the ideas are pretty broad. Basically, you should make the economics of your business serve wellness and anti-aging.

What will be new to some are the details of how you can use high deductible health insurance and tax-advantaged medical savings to cut your cost of sickness while having some money left over for wellness activities (like exercise and better food). If you regularly read investment or business magazines, chances are you will know about these ideas too.

For entrepreneurs, the stories of Steve Demos (Silk soy milk), Paul Wenner (Gardenburger), Jill Kenney (Club One fitness), Dr. Frank Yanowitz (The Fitness Institute), Dr. Tod Cooperman (ConsumerLab.com), and Stuart Johnson (facilitating wellness products being provided through network marketing) may help inspire a new business thought or principle. Professionals can look at pages 188-189 for specific examples that apply to them.

Those who want stock purchase ideas won't find much here, although you'll probably have an itch to buy stock in whomever first specializes a whole company in wellness insurance.

As a result, the "how to" part of the book's subtitle is quite misleading.

There is a fine book that can be written on this subject, but unfortunately, this isn't it.

After you finish this book (if you choose to read it), I suggest that you find ways to make your working and investing more health-enhancing for you and others. If nothing else, walk on a treadmill while you watch the financial news at night to pick out companies that enhance health!

An Informative Monster
Don't make the mistake of reading the subtitle and thinking that this is merely one of those "get rich" books. This book is an informative monster. In other words, Pilzer pries back the cover on the food and medical industry and informs his reader of the "problems" and "dangers" which are occurring in these two industries. The scary thing about his research is the fact that the majority of the population is a victim and almost all are completely unaware of the dangers. In fact, Pilzer's research reveals 77 million people suffer from some form of overweight problem and 37 million people are clinically obese (which is detrimental to their health) and this, Pilzer reveals, is a result of two industries, perhaps accidentally working together, to move Americans (and other people of other countries) to this state or condition. All this is detailed and documented in the first half of this book.

In the latter half of this book Pilzer discusses the mega movement which he calls the wellness movement or industry which he believes will become a Trillion dollar industry by 2010. Pilzer details what this wellness industry involves and how it has evolved over the last decade (1990-2000).

This is a very informative book packed with well documented information. In fact, the book was recommended to me by someone in my own home-based business organization and I was a little skeptical to purchase it at first. But, having purchased and read it has confirmed to me what I was thinking all along these last few years, namely that the health and nutrition industry is just barely getting started and is about to literally explode into the next mega trend (especially for the baby boom generation). This book may seem like a fire cracker at first, but in a few years, time will reveal that it was actually an atomic bomb and it hit its target right on the bulls-eye.

Buy this book - it's outstanding
Pilzer has done it again.

Nobel-prize winning economist and economic advisor to two presidential administrations, Paul Zane Pilzer offers irrefutable proof that the next major boom in industry will lie in the industry of "wellness" as opposed to the $1.5 trillion dollar "sickness" industry.

It's also worth nothing that this is a book about WHY Americans aren't healthy and, surprisingly, it's for economic reasons. Pilzer shows compelling evidence that the $1 trillion food industry and the "healthcare" (sickness) industry fuel each other in propelling the average American to obesity and malnutrition.

This book also details how the baby boomers (who have been used for years as an indicator of where economic growth will occur) will create an entire industry that simply doesn't exist yet. The present $200 billion wellness industry is only the tip of the iceburg compared to what's coming.

One of my favorite parts of the book is concerning "Wellness Insurance" which shows a deceptively simple way to lower your annual insurance costs by over $3,000, have more money with which to purchase wellness products and services and STILL have the healthcare benefits that you need. Outstanding!

The information here is earth-shattering. And though it may be a bold statement, Pilzer shows inarguable proof that the coming "wellness revolution" may impact our lives more than the automobile and the personal computer.

Based on the information in this book, I believe the wellness revolution will dwarf the Internet millionaires and billionaires of the 90's.

Buy this book.