Product Description

Performing your first Web site analysis just got a whole lot easier. Web Analytics For Dummies offers everything you need to know to nail down and pump up the ROI on your Web presence. It explains how to get the stats you need, then helps you analyze and apply that information to improve traffic and click-through rate on your Web site.  You’ll discover:

• What to expect from Web analytics
• Definitions of key Web analytics terms
• Help in choosing the right analytics approach
• How to collect key data and apply it to site design or marketing
• Techniques for distinguishing human users from bots
• Tips on using Google and other free analytics tools
• Advice on choosing pay and subscription services

A detailed and accurate analysis is crucial the success of your Web site. Web Analytics For Dummies helps you get it right the first time—and every time.

Product Details

• Amazon Sales Rank: #88966 in Books
• Published on: 2007-04-30
• Original language: English
• Number of items: 1
• Binding: Paperback
• 384 pages

Features

• ISBN13: 9780470098240
• Condition: USED - LIKE NEW
• Notes:
• Click here to view our Condition Guide and Shipping Prices

From the Back Cover
Covers free and fee-based analytics tools

Don't miss another profitable opportunity — find out what works and what doesn't

Are you getting a decent return on the time and money you put into your Web site? Let this easy-to-follow guide help you find out! Two analytics experts guide you through choosing the right tools for analyzing your site, measuring your data, and making the changes that will boost your site's profitability without boosting your budget.

• Understand Web analytics lingo

• Find out what visitors do at your site

• Measure metrics that matter most

• Spot where your traffic comes from

• Reduce shopping cart abandonment

About the Author
Pedro Sostre is a respected Internet business and marketing guru and a columnist for Revenue magazine.

Jennifer LeClaire is a veteran e-commerce journalist and the weekly analytics columnist for newsfactor.com.

Customer Reviews

Good Introduction
Excellent book for those who know little or nothing about web analytics.
It explains the what and the why of web analytics. It then does a good job of discussing software. The pros and cons of each without any bias.
I am already using Awstats, a server side analytics tool, and still learned a few things. It also covers Google analytics, which is free and a very valuable tool for any website.