Product Description

Streetwise Jerusalem Map - Laminated Center City Street Map of Jerusalem, Israel - Folding pocket size travel map

This map covers the following areas:
Main Jerusalem Map 1:17,000
Old City Map 1:7,000

Product Details

• Amazon Sales Rank: #23451 in Books
• Published on: 2008-04-24
• Original language: English
• Number of items: 1
• Binding: Map
• 1 pages

Review
'Don't leave home without STREETWISE.' --The New York Times

'STREETWISE is an absolute travel essential.' --Travel + Leisure Magazine

Travel & Leisure
"STREETWISE is an absolute travel essential"

About the Author
STREETWISE is the first map to be designed with modern graphics and is the originator of the laminated, accordion-fold map format. We've set the standard that every map company has imitated but never duplicated. Our mission is to make you feel comfortable, to make you feel safe in a place where you've never been before and to enable you to experience a familiar place more fully.

The company was founded in 1984 by Michael Brown, who had been in international publishing for many years, setting up subsidiaries for textbook publishers. In the 1970's, Brown traveled extensively throughout Africa, India, the Middle East and Southeast Asia. Brown would take a large paper map, cut out the city center, folded it up and slip it into his pocket, thus preventing him from looking like a tourist in areas where discretion is the better part of travel. This was his tool for surviving.

After many years on the road, Brown settled back in New York and decided to start his own business, based on the adaptations he had made to maps in his travels. His goal was to give someone the ability to navigate easily in unfamiliar terrain.

He started with a new map format: the accordion fold. Such a simple idea, but at the time it was revolutionary. No more struggling to fold an awkward, oversized paper map. This new format would enable the user to blend in like a native, instead of stick out like a tourist. Brown then added lamination to ensure that the map would be a lasting tool.

More important than the format was the design of the map itself. It had to be a map that not only succeeded above and beyond any map he had used, but was esthetically appealing as well. The look of it had to be as striking as the functionality. Color was introduced in a way that was never seen before in a map - vivid purple for water, soothing gray for the background of street grids, gold to highlight elements of the map. Clarity, conciseness and convenience in a very stylish package.

Building the business was a 24 hour job. Brown sold the maps during the day, zipping around Manhattan making deliveries on his Harley Davidson. At night he packed the orders and did the design work. More titles were added, each title requiring months of research and design.

Today, STREETWISE produces over 130 titles for major destinations, regions and countries throughout the United States, Canada, Mexico, Australia, Europe, the United Kingdom and Asia. We have grown from the back of a motorcycle to selling millions of maps around the world.

Yet each title is still painstakingly researched and updated. STREETWISE is one of the only, if not THE only map company that conducts research by walking or driving an area to ensure accuracy. After all, what good is the map if what you hold in your hands doesn't match what you see on the street sign? This lengthy fact checking results in superior accuracy; in effect, we've done the work, now you have the adventure.

In the end, it's not about the map, it's about getting out and finding your own authentic experience wherever you go. It's about being in a city or a region and discovering things that you never thought you would find. You can do this if you have confidence and you have confidence if you have a great map. STREETWISE is the great map that you need.

Customer Reviews

Indispensible!!
I never go to Israel without two of these. I am a map-o-phile and personally have many maps of Israel and Jerusalem. Some are in English and some are in Hebrew. This is the ONE map of Jerusalem that I highly reccomend to those who visit Israel with us. It's laminated, accordion-fold and easy to read.

As for the negative review, I understand the statement about the complexity, however there is no way to have less content with an accordion fold. I would suggest a larger scale map for planning at home and the hotel, and use the StreetWise map for walking.

Hands-down best map!
I used this map in Israel in 2003 and LOVED it -- and was in fact the envy of my class. I left it with a friend only on condition that she return it to me immediately upon returning to the states, and even then it was tough to leave behind. Anyway, since the other reviewer didn't like it, it seemed important to add a voice from the other side. It's laminated and foldy, like FastMaps, and while it includes even tiny streets, it's not at all hard to read. There is also an index of cultural sites, hotels, gardens, points of interest, Jewish, Christian, and Muslim sites, and other stuff. And while it will not actually pick you up and bring you to Duffy's jewelry store or to the fabulous shwarma place in the old city, you will feel like it did. I'm packing it when I go again in a week! (summer 2007)

Map very busy
I tried to use this map on two occasions, but did not find useful as much, much too busy and complex.