Product Description

Step into a world where high performance meets high style. Step into the world of the BRAVIA W-Series Full HD 1080p LCD TVs. Take all of the performance technology and great features from our V-Series televisions and add five more significant features ¿ x.v.Color, Deep Color, backlit remote control, a 3rd HDMI input on the side and brushed metal design. BRAVIA models push picture quality performance beyond the limitations of the current video sources. The W-series features advanced connectivity to answer this need. x.v.Color is Sony's name for the xvYCC option available in the HDMI 1.3 spec. x.v.Color greatly broadens the color space input capabilities to include 1.8 times as many natural colors as existing HDTV signals have and it is a perfect companion for select '07 HD camcorders. Deep Color (another HDMI v1.3 option) input capability works with the 10-bit processor and panel to deliver 64 times the level of color expression versus current 8¿bit systems and can help enhance your PlayStation¿ 3 enjoyment. Wrap all of this up with an elegant a new brushed metal picture frame design and there's nothing like W-Series HDTVs.

Product Details

• Amazon Sales Rank: #29749 in Consumer Electronics
• Color: Silver
• Brand: Sony
• Model: KDL46W3000
• Dimensions: 71.00 pounds
• Display size: 46

Features

• 10-bit 16:9 Full HD 1080p Panel (1920x1080): Picture Frame Styling/Distinctive Brushed Metal Finish
• 24p True Cinema (24p Input Capability via HDMI)
• Live Color Creation system with WCG-CCFL backlight
• Connections: 3 HDMI; 1 S-Video input; 2 Component Video; 3 Composite Video Inputs; 1 Digital Audio Output; 1 PC Video Input; 1 PC Audio Input
• 1,800:1 on-screen contrast ratio

From the Manufacturer
Sony's BRAVIA W series Full HD 1080p televisions take performance to the next level with advanced HDMI v1.3 features such as x.v.Color which greatly broadens the color space input capabilities to include 1.8 times as many natural colors as existing HDTV signals. In addition, Deep Color input capability works with the 10-bit processor and panel to deliver 64 times the level of color expression versus current 8-bit systems. Wrap all of this up with an elegant a new brushed metal picture frame design and there's nothing like W-Series HDTV's.

Full HD 1080
There are a lot of ways to define high-definition but BRAVIA Full HD means you’re getting the best resolution that high-definition has to offer consumers. With Sony BRAVIA W Series HDTVs, Full HD 1080 means 1920 x 1080 pixels5 and 1080p video inputs. Your lifestyle demands the best in high-definition and with BRAVIA Full HD 1080 products you get it.

1920 x 1080 Panel Resolution
1920 x 1080 Panel Resolution --- When it comes to high-definition TV the pinnacle of performance is achieved by using 1920 x 1080 display panels. And BRAVIA W Series televisions have them. Full HD 1920 x 1080 panel resolution with over 2 million pixels 5(more than twice that of 720p HDTV) is exactly what you need to reproduce the 1080p content that can be delivered by our cutting edge 1080p Blu-ray disc player.

10-bit Processing and 10-bit Display
While it's great to state that a TV is capable of creating billions of colors it's a whole lot better when you have a display that can actually display them. That's the logic behind Sony's 10-bit processor and 10-bit display. Sony follows 10-bit processing with a 10-bit panel, allowing 64 times the levels of color expression than an 8-bit panel. What that translates to is smoother transitions from color to color and subtle color changes faithfully reproduced.

BRAVIA Engine EX Full Digital Video Processor
The BRAVIA Engine EX full digital video processing system is based on Sony's famous BRAVIA Engine video processing system.

Live Color Creation System featuring WCG-CCFL
Decades of television know how allow us to realize that an LCD TV is more than just the panel; it’s actually a system. Uncompromised picture quality starts with combining carefully chosen components and circuits to optimize system quality, among these are the color creation and processing functions. That’s what Live Color Creation is all about. It starts with the BRAVIA Engine EX video processing system, which enhances primary colors and corrects half-tone colors for natural overall color. Next, a WCG-CCFL backlight using Sony’s phosphor formula delivers a specific spectrum of light designed to work with our specially formulated color filters. The combination of these three components creates deep, deep blues and natural greens for overall colors that draw you right into the picture.

Advanced Contrast Enhancer (ACE) Function
Sony’s Advanced Contrast Enhancer (ACE) builds on our excellent on-contrast ratio performance of 1,800:11. A Dynamic Contrast Ratio of up to 16,000:12 is achieved by using real-time image processing to adjust the contrast along with optimizing backlight levels. But rather than focus on the "numbers", Sony focuses on actual picture performance avoiding exaggerated blacks where detail can be lost. ACE translates to blacker blacks in darker scenes, as well as better shadow detail in other scenes for a difference that you can see.

x.v.Color technology
BRAVIA HDTV's performance has now advanced to the point that the color range can be defined by limitations in the original video source, rather than the TV. Thanks to the adoption of a newly approved international color standard called xvYCC (an option in the HDMI v1.3 spec and which Sony participated in creating), the color space has been greatly expanded. 1.8 times as many natural colors as existing HDTV signals will now be faithfully reproduced. x.v.Color is the name Sony has chosen to promote video products that include xvYCC capability. x.v.Color enabled products can now offer more accurate color reproduction and natural colors.

24p True Cinema (24p Input Capability)
Many movies are filmed at 24 frames per second (fps) and prime time TV programs are video taped at 24p. Seizing on an opportunity, some studios are taking a purist approach and encoding high definition video content such as Blu-ray Disc in 24p. Sony wisely takes advantage of this by including 24p output capability on their BDP-S1 Blu-ray Disc player. It makes sense that select 2007 BRAVIA TVs will include 24p input capability. The benefit? Images are smooth and natural looking. Once you experience 24p video it will be hard to view video without it.

DMex - Ready (Digital Module Extender)
Sony's Digital Media Extender (DMex) ready televisions offer a digital connection path for the addition of the optional modules like the new BRAVIA Internet Video Link. 6 With innovative DMex expansion capabilities featuring the Emmy award winning XMB user interface, select 2007 models are not merely TVs, but powerful entertainment platforms that not only meet your needs today, but expand easily to meet tomorrow's needs as well.

Xross Media Bar (XMB) interface
When was the last time you saw an on-screen display that was fast, fun and easy to use? Sony's award-winning Xross Media Bar (pronounced Cross) provides a logical and fast way to access set up menus, user controls, and more. The on-screen display comes to life by pushing the XMB menu button on the remote. Navigation through the menus is smooth and fast.

BRAVIA Theatre Sync technology
Sony created BRAVIA Theatre Sync to go beyond basic digital audio and video transmission. Based on the HDMI-CEC function. BRAVIA Theatre Sync will be included on select BRAVIA Theatre home A/V systems and components. This useful function reduces the hassle and time consuming job of powering up, routing signals, etc. to the simple push of one button.8 Sony calls this nifty feature BRAVIA Theatre Sync. Here's how it works. Want to play a DVD on your Sony A/V system? Easy, just push PLAY on the BRAVIA HDTV remote and everything is taken care of for you. Even when the system is off! Want to change from TV sound to digital surround sound through your Sony BRAVIA Theatre A/V system? Just one push of the Theater Sound button on the remote and voila, surround sound through your system. Want to power down everything once you've finished enjoying it? Push one button and the TV and A/V system powers down. BRAVIA Theatre Sync helps make things a whole lot easier to operate.

S-Force Front Surround
Built around a sophisticated set of Sony algorithms, the S-Force Front Surround enhancement function generates realistic surround sound from the two speakers in the TV. Unlike some other "virtual surround" technologies, sound does not need to be bounced off of side walls or other surfaces to hear three-dimensional sound. No matter what the size or shape of the room it's possible to hear sounds from behind you.

Customer Reviews

Fabulous TV, and great experience with Amazon White Glove Delivery
This was my first Sony LCD HDTV purchase, and I am glad I opted to go with this model. I also have two Sharp Aquos LCD HDTVs and I believe this Sony has the best picture of any LCD I have seen yet. The Amazon price for this is roughly $500 cheaper than Crutchfield. Additionally after researching many of the other online merchants (many of whom are from the NY/NJ area), most had horrible reviews associated with scams where they try to lure you in with a cheaper price and then later upsell you elsewhere. The Amazon price was slightly more than most of these so called scam sites, so I was a little concerned with who Amazon might use to supply/deliver the tv. Amazon shipped this unit directly to me using Eagle Freight. I received a shipping confirmation within 24 hours of ordering the TV, and Eagle freight called me three days later to schedule a delivery time. They delivered on a Saturday morning, and brought the tv inside my house and unpacked it where I told them to. Since I was not ready for the tv in my upstairs master bedroom, I had them leave it in the living room. I powered it up while they were there and verified the picture and that there was no bad pixels. Once I was satisfied they had me sign for it and then they took all the boxes/packaging away with them. The whole order and delivery period took 8 days. No headaches or hassles. I have no complaints, am completely satisfied, and would not hesitate to order another tv directly from amazon in the future.

I spent over a year researching HDTV's - and I love this one!
I spent more than a year researching HDTV's and have been really pleased with this one, delivered in good shape by Amazon's white glove service. The picture is bright, clear, and even on fast-moving images I don't notice blur or pixelation/tiling. I had a list of issues/worries as I purchased this - here are my thoughts:

LCD vs Plasma: I chose LCD as I have a bright room, I wanted to use less electricity (and create less heat) and I also didn't want to worry about "burn in" where the picture is burned into the plasma tube (the CNN logo is burned into my aging father's tube...shows you how much he watches CNN!)

Sony vs Samsung: I chose Sony. Great name, and seems like in general people are happiest with Sony's. It's a premium brand and you pay a premium price. I'm sure Samsung would have been fine, but if you're paying $1500-$2000 for a HDTV, why not rest assured you're watching the best?

Non HDTV channels: I was worried about this - I had heard they don't look as good on these HDTV sets. The non HDTV channels look great. I'm very happy.

46" vs 42": I was also concerned the 46" might be too big. It's not. If you're deciding between the two, just get 46" and be done with it.

Price: I was also worried (see, lots of worries buying a TV!) that the price would go down right after I bought it. I've been watching these Sonys for a year and the prices have always held pretty flat, at 12-16% off of MSRP. This one is actually more expensive than when I bought it on Amazon before Christmas.

Difficult remote: Yes, another remote. But I solved that problem by buying a Logitech Harmony remote, which controls everything, and sets all the inputs etc. Very nice.

Inputs: This thing has tons of inputs, HDMI etc... handles my home theater setup well.

The menu's on the TV are intuitive.... also the TV seems to switch to the correct "aspect ratio" automatically, which I like.

Overall, I am pleased with my purchase and keep asking myself "Why didn't I buy one of these a YEAR AGO???"

Hope this helps.

Incredible TV
We nearly bought the 52 inch but this 46 inch set is a little bit sharper in picture clarity so we bought this one. It is a wonderful set with great color and crisp picture capability. I don't rave about sound quality but I think this set and others like it are made for home theater which we do not have. We have our basic cable channels in analog which surprisingly gets a pretty good picture although it is not crisp and stunningly clear like our High Definition channels are. You feel like the people are in your living room with the unbelievably clear HD channels on. The digital channels are so so. Some are actually rather blurry. You have to know this is a set made for HD and that is still a market that is growing. I don't even think there is a network broadcasting in full 1080p yet although I may be mistaken. If there is however this set is fully able to bring in the picture. I find the remote easy to operate especially when compared to older Sony's. I do not see any clouding on this set at all. I was surprised to see there is no "sharpness" adjuster as was present on older Sony sets. Do not buy this set just for analog signals. You want as many HD channels as you can get. Hopefully the BluRay vs. HD DVD war will end soon so we can buy one of those and enjoy the full 1080p experience this set was made for. The connections are easy to get to on the side and rear of the set. The picture is best when viewed straight on but is easily seen from any side angle. The set is really heavy so two people are really needed to lift it unless someone is especially strong. Overall we LOVE this set and it is stunning, crisp and clear with HD, alright on digital and ok with analog but better than we thought it would be. I highly recommend this set...best from Sony yet!