Product Description

Experience powerful performance and superior design with the Sony BRAVIA XBR9 HDTV, featuring Motionflow 240Hz technology for maximum motion detail and clarity, plus broadband internet connectivity with built-in BRAVIA Internet Video1 capabilities that let you view select on-demand movies, TV shows, music and more, and even lets you personalize your entertainment experience by selecting and positioning widgets containing the latest news, weather, sports and more directly on your TV screen.

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Product Details

• Amazon Sales Rank: #3207 in Consumer Electronics
• Color: Black
• Brand: Sony
• Model: KDL-46XBR9
• Dimensions: 25.87" h x 3.37" w x 43.12" l, 45.40 pounds
• Native resolution: 1920 x 1080
• Display size: 46

Features

• 16:9 Full HD 1080p Resolution Panel (1920x1080)
• BRAVIA Engine 3 fully digital video processor
• Motionflow 240Hz
• Live Color Creation technology w/ WCG-CCFL backlight
• USB to view photo/music/video

From the Manufacturer
(April 23, 2009)

Experience powerful performance and superior design with the premium Sony BRAVIA XBR9 HDTV, featuring Motionflow 240Hz technology for maximum motion detail and clarity, plus internet connectivity with built-in BRAVIA Internet Video capabilities that let you enjoy thousands of on-demand movies, TV shows, music and more, and even lets you personalize your entertainment experience by selecting and positioning widgets containing the latest news, weather, sports and more directly on your TV screen.

Powerful performance and superior design. Click to enlarge.

16:9 Full HD 1080p Resolution Panel (1920x1080)
16:9 Full HD 1080p resolution panel (1920x1080) accepts any HDTV signal and renders it with optimum resolution, so you can take full advantage of Blu-ray Disc players and Sony PLAYSTATION3 entertainment systems that can deliver 1080p content.

Motionflow 240Hz Technology
Motionflow 240Hz technology is Sony's highest level of motion detail and clarity so you enjoy exceptional motion detail in sports, movies and games. Motionflow 240Hz technology quadruples the frame rate, resulting in a crisp fluid motion and a natural, realistic viewing experience.

BRAVIA Internet Video
With BRAVIA Internet Video you can enjoy one of the largest collections of premium and free on-demand entertainment directly to your HDTV. Use your in-home broadband connection and the BRAVIA HDTV remote control to access online video, music, and more content from over 20 providers including Amazon Video On Demand, YouTube, Sports Illustrated, Sony Pictures, Sony Music, Slacker, and Epicurious.com.

Personalize your HDTV with BRAVIA Widgets
Personalize your viewing experience by selecting, positioning, and resizing widgets on your BRAVIA HDTV display. BRAVIA Internet Widgets are small applications that can be accessed with the touch of one button providing you with the latest in news, weather, stock info, and much more right on your BRAVIA XBR9-Series.

BRAVIA Engine 3 Fully Digital Video Processor
BRAVIA Engine 3 is the newest fully digital video processor from Sony. It uses a collection of enhanced algorithms to significantly reduce noise, enhance overall image detail, and optimize contrast so every scene produces sharp, vibrant, life-like images.

Four HDMI inputs for uncompressed digital video and multi-channel digital audio from a variety of sources.

Includes RM-YD029 remote. Click to enlarge.

Motionflow 240Hz technology reduces blur level by creating three new frames based on original frames. Click to enlarge.

Live Color Creation Technology with WCG-CCFL Backlight
Live Color Creation technology works with the BRAVIA XBR9-Series' WCG-CCFL (Wide Color Gamut--Cold Cathode Fluorescent Lamp) backlight to achieve wide color reproduction for more natural and vibrant colors. The technology combines advanced chroma signal processing with enhanced filters and purer light to reproduce 105 percent of the NTSC (National Television System Committee) color standard. This means deeper reds and greens with overall color that's truer and more life-like.

USB to View Photos, Music, and Video
Connect your camera, USB-enabled MP3 player, or USB storage device directly to the HDTV's USB input to view photos on the big screen or control your latest music playlist. BRAVIA XBR9-Series HDTVs also include MPEG2 video file support, so you can go straight from shooting video to screening it over USB.

DLNA with Photos, Music, and Video
Compliance with DLNA (Digital Living Network Alliance) allows BRAVIA XBR9-Series HDTVs to access digital photos, music, and video from DLNA-enabled PCs and other devices, so you can enjoy your memories with friends and family in the comfort of your living room instead of crowding around a PC.

Networked TV Guide Interactive Program Guide
Sony has integrated the TV Guide Interactive Program Guide into the exclusive Xross Media Bar (XMB) user interface to deliver regularly updated program listings via your existing Internet connection--with no subscription fees or phone connection required.

HD input x 7
Get versatile HD connection options with seven HD inputs. Four HDMI inputs (up to 1080/60p capable) let you connect a Sony PLAYSTATION 3 entertainment system, Blu-ray Disc player, or any other HDMI-capable equipment and get uncompressed digital video and multi-channel digital audio on a single cable. An HD component input and an HD combo input (1080/60i capable) provide added HD-capable connectivity, and a PC input (HD-15 pin) offers the added versatility of using your HDTV as a computer monitor.

Xross Media Bar Menu Navigation
The award-winning Sony Xross Media Bar (XMB) user interface allows you easily navigate through your favorite photos, music, channels, and connected devices.

Favorites Menu
The Favorites Menu function makes it easy to quickly access your favorite channels and video inputs.

BRAVIA Link compatibility
BRAVIA Link compatibility expands your HDTV's capabilities by letting you connect optional BRAVIA Link modules, including the BRAVIA DVD Link, BRAVIA Wireless Link, and BRAVIA Input Link (all sold separately).

BRAVIA Sync capable
BRAVIA Sync capability combines the one-touch access and control functionality of BRAVIA Theatre Sync with the ability to control CEC-enabled Sony Handycam camcorders and Cyber-shot digital still cameras using the TV's remote and an on-screen display.

Scene Select
Scene Select makes choosing the appropriate settings for the best HDTV experience easier than ever. Scene Select packages different picture and audio settings based on the type of content you want to view. For example, the "Sports" package configures the perfect picture and audio settings to make you feel like you're right in the stadium. Other packages include "Cinema," "Photo," "Game," and "Music."

ATSC/NTSC Tuner with QAM
A built-in ATSC/NTSC tuner with QAM delivers over-the-air digital TV and unencrypted HDTV broadcast signals, as well as traditional analog TV broadcasts.

x.v.Color Technology
x.v.Color technology takes HDTV color expression to new levels. When connected to x.v.Color capable video sources, such as select Sony camcorders, BRAVIA XBR9-Series HDTVs can display nearly twice as many (1.8x) viewable colors as the existing RGB color standard, resulting in more natural, life-like images.

Energy Efficiency
Sony HDTVs exceed Energy Star 3.0 requirement. In addition, they incorporate advanced power saving features such as Light Sensor technology that adjusts backlight intensity based on ambient room lighting conditions and Dynamic Backlight Control that adjusts backlight intensity based on the brightness of the image on the screen.

What's in the Box
Sony BRAVIA XBR Series KDL-46XBR9 46-Inch 1080p 240Hz LCD HDTV, Remote Control RM-YD029, Batteries (Type AA x2), AC Power Cord (separate), Operating Instructions, Setup Guide, Warranty Card, Table Top Stand (attached)

Which Size HDTV is Right for My Room?

With standard-definition TVs, the rule used to be that viewers would feel comfortable watching a set from a distance of 3 to 6 times the screen size in inches. With HDTV, the resolution is so much better that you can sit closer to a larger TV without noticing the pixels. So with HDTVs, the rule tends to be you can sit anywhere from 1.5 to 3 times the screen size (in inches) for the best experience. If you know the size of the room you have already, where you want to sit, and where your new HDTV should go once you get it, you can figure out the size HDTV you should get. Minimum size = Viewing distance/3 Maximum size=Viewing distance/1.5

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Rent or Buy more than 50,000 Titles from Amazon Video On Demand

With Amazon Video On Demand, Sony customers can now instantly watch more than 50,000 commercial-free movies and television shows, including hit new releases and the latest episodes available in HD.

	Using an intuitive interface, customers can order movies right from their couch and enjoy instant playback without waiting for lengthy downloads or annoying commercials. Prices start as low as $.99 and no subscription fee is required
	Find Choose from thousands of movies and TV shows by browsing the Amazon Video On Demand store on your Sony TV. Access and add to your virtual collection of purchases via Amazon Video On Demand’s Your Video Library and re-watch anytime on your Sony TV, your PC or Mac and other compatible devices.
	Rent or Buy Renting and purchasing titles is a snap with the power of Amazon’s 1-click purchasing. Order new release movies and the latest TV shows right from your couch and you’re watching within seconds. Prices start as low as $.99.
	Watch Enjoy Amazon Video On Demand’s high quality video right from your Sony TV. Videos playback instantly, without waiting for a download. Purchases and rentals are added to Your Video Library and stored online by Amazon so you can conveniently watch them again on your Sony TV, PC or Mac, and other compatible devices.

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Customer Reviews

A Wow Item - Just Terrific
Just received this last week. Of course, Amazon beat any other pricing by a wide margin - by at least $500 for the cheapest store bought price (on sale) and I even checked some stores on a walk in and they were charging $1,000 above the Amazon price or more. Delivery was free and could not wait to get this set out of the box. I researched a great many LCD's before picking this one. I wanted the very latest technology to ward off obsolesence, at the best price I could find, and am not disappointed one bit by this set. Easy set up, and just with the building's digital antenna, the picture is absolutely outstanding. There are many presets, but with a bit of tweaking, as it appears with most LCDs, you get a terrific picture. You can customize each preset if you wish. Setting adjustments are intuitive and the screen navigation is very easy. Sound is pretty decent as well, although I already have it hooked into my AV. I have already watched sports, television and DVDs and all have been as crisp, vibrant, without drag or latency, as I have ever seen on an LCD this size. The contrast ratio is just unreal and my eyes are still getting used to it. Plenty of input/output options including plenty of HDMI and even ethernet and PC connections. Having Fios HD installed this week and can't wait to see how it looks. So far, am very satisfied and would definitely recommend at the price. Thanks Amazon!

Excellent TV but still wondering if I should have opted for LED or Plasma...
I got this TV two weeks ago. As an admitted unapologetic Sony "fanboy" I had high expectations. The display is beautiful especially when viewing blu-ray's or HD sources. However in an extremely dark scene it is evident that LCD's still have a ways to go when it comes to contrasting blacks. I have played around with settings and even adjusted the custom setting to those recommended in CNet's review of the TV but it still leaves much to be desired.

Pros:

Excellent response time and display when viewing HD sources.

A lot of options for customizing to fit your personal taste.

A ton of extras (mostly accessed if/when you hook your TV up to your home internet network). The widgets and video on demand are fun features but likely not something that will be for the average user.

Cons: Black contrasts still aren't near the level displayed in Plasmas and the LED technology also looks to be a major improvement in this area.

Display of SD (standard definition/non HD) content leaves much to be desired. Going from an old Sony 36" CRT HDTV (HS510) standard definition played extremely well on that model and HD sources looked great also. On this model (like with most LCD's) the SD sources look worse than they normally do on non HD tubes.

One area that I have yet to decide if it is a pro or a con is the input jacks. The back only has one HDMI input where as the side has 3. I really think Sony should have put two on the back and two on the side but at least the ones on the side are recessed enough to where the wires aren't visible unless you are standing near the side of the tv.

I have already gotten compliments on the glass bezel that surrounds the screen and this tv definitely passes the "eye test" as far as attractiveness. The SONY logo at the bottom can be dimmed or turned off if you find it distracting (I thought this was a nice touch).

I am happy with the purchase but all-in-all if I had to do it over I might wait for a 240Hz LED model by Sony or opt for a Plasma from a competitor.

Amazing picture
I bought this TV because of Sony's legendary reputation in beautiful pictures and previous experience with the XBR line. As expected, the picture is absolutely great. If you want amazing HDTV, then this set is for you. The TV has a very simple and understated front, which I like a lot. The Amazon delivery was great! Two men brought it into the house, put it where we wanted it, connected it, turned it on and checked the remote for operation. The deliveryman was familiar with the TV and went above and beyond by doing the initial setup, which admittedly was simple, but not something he was required to do. There are only two drawbacks so far. The stand is flimsy feeling and wobbles like a weeble if you bump the set. My XBR4 had a rock solid stand. I just attached a cable to the wall for piece of mind (didn't want it falling on the grand kids). The second thing is a lack of PIP or P&P, both of which were on my KDL40XBR4. Bottom line--love it so far.