Product Description

What it is:The industry standard for eyeshadow primer! What it does:Packaged in a precious, genie-like bottle, Eyeshadow Primer Potion is an ultra-sheer, totally nude eye base that glides on with the wave of a wand and then disappears instantly. It's the ultimate eye prep for smoother, more vibrant shadow and all-day wear, with absolutely no creasing. Now with a new and improved bent wand!

Product Details

• Amazon Sales Rank: #63 in Beauty
• Brand: Urban Decay
• Ingredients: C Isododecane, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Polyethylene, Trihydroxystearin, Triethylhexanoin, Isopropyl Lanolate, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Propylene Carbonate, Phenoxyethanol, Cera Alba (Beeswax), Propylparaben, Methylparaben, Butylparaben, Ethylparaben, Isobutylparaben. May Contain: Mica, CI 77891 (Titanium Dioxide), CI 77491/ CI 77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride). Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trihydroxystearin, Triethylhexanoin, Isopropyl Lanolate, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Propylene Carbonate, Phenoxyethanol, Cera Alba (Beeswax), Trimethylsiloxysilicate, Propylparaben, Methylparaben, Ethylparaben, Butylparaben, Methicone, Isobutylparaben. May Contain: Mica, CI 77891 (Titanium Dioxide), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride).

Customer Reviews

Best out there
The texture is light with sheer cream color. The application tip is like those you see in tube glosses. I have to blend a bit with my finger afterwards to make it even but it's no big deal. The eyelids feel a little bit tighter but not sticky and the flesh color of the lid appears more even. Then I did the the smokey eyes to test it out...silver, gun metal gray and black. The colors stick to the eye lids almost instantly so you have to work harder to blend or you could just dab the brush to build up intensity. 8 hours later, the colors fade only a little and there is absolutely no crease and no oily shine either. Now I use it as primer for my undereye circles before I put on concealer also...no flaking no fading. Definitely a keeper.

Amazing.
No your seven shade eyeshadow blend will not stay absolutely perfect for 12 hours straight.

But this product will make your eyeshadow last considerably longer, and look MUCH more vibrant than it ever has.

I think the price is fine, it's the same as most high end eyeshadows, & you get plenty to use!

I use it on BARE SKIN and let dry for a good 5 minutes before adding shadow & voila, even my greasy creases hold my shadow tight. I love this.

*Great for Oily Skin*
There are many different types of cosmetics that I do not wear because I have extremely oily skin. I'll put a certain makeup on and within a matter of hours it slides/melts right off my face into a blurry mess. I wanted to start wearing eyeshadow this fall and went to my local Ulta cosmetics store. I explained my oily skin dilemma (yes, even on my eyelids) to the lady at the cosmetic counter and she told me to try the Urban Decay Primer Potion. I love it! I put eyeshowdow on in the morning and its still on by the time I get home 9-10 hrs later! There's still a little bit of creasing for me towards the end of the day because my skin is oily, but just a little dab with a napkin on each eyelid sops up the oil and leaves the eyeshadow. This stuff is worth it and something I will continue to buy for the rest of my life. I'm so impressed that I think I'll try some other Urban Decay products!