Product Details
Basics Fashion Design: Research and Design

Basics Fashion Design: Research and Design
By Simon Seivewright

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Product Description

Basics Fashion: Research and Design leads readers through the essential stages of fashion research--then explains how to translate that research into design ideas. How does the design brief affect the design process? What is the target market? Should designers set a theme, concept, or narrative for a collection? Author Simon Seivewright, a distinguished designer and professor, answers these questions, then explores the process of design development in a series of structured stages. A variety of approaches to communicating and rendering design work are discussed, all illustrated with more than 200 inspiring full-color images.

* Understand design briefs, target markets, creating collection themes

* No-nonsense text and more than 200 full-color illustrations

* Case studies with contemporary designers

Product Details

  • Amazon Sales Rank: #62986 in Books
  • Published on: 2007-12-01
  • Released on: 2007-12-10
  • Original language: English
  • Number of items: 1
  • Binding: Paperback
  • 176 pages

Features

Editorial Reviews

About the Author

Simon Seivewright has exhibited his designs at Premiere Vision in Paris. As a woven textile designer and stylist, his clients have included Vivienne Westwood, Christian Lacroix, Missoni, Simply Red, BBC, and London Men’s Fashion Week. He lives in Brighton, UK.

Customer Reviews

nice book4
Nice and clear book, very easy to read with a lot of images accompanieing the text.
There's a broad scope of subjects covered in the book which makes it especially usable for everyone new in fashion or just starting up. It doesn't provide very much in-depth new information for the experienced fashion designer, so I would especially recommend this book to students, people interested in a career in fashion or people who are just starting to design.

a good beginners book on fashion design4
I'm just starting studying fashion design and looking for some good books about it. fortunately i found one "basic fashion design:research and design". Really a good book specially for beginners. it give insight on how to begin research and to actually begin designing.It feature a lot of case studies and sketches by actual student and some professional designers. Any one studying fashion design will benefit on this book so much, and maybe someday will be famous.

An outstanding book for artists, designers, creators, OR: When you set out on the journey to Ithaca, pray that the road is long5
I love this book. I have bought six copies for friends and have two of my own, one at work and one at home.

I like the respect and depth with which it treats research and design. I also love that it shows so many designer's idea books (visual journals of their design process). I like studying idea books to see how that designer thinks, how they communicate, how they draw, what materials they use, how their ideas evolve.

I can gaze a long time at sketches, color washes, fabrics, inky scrawls, jottings, broken stencils, white space, taped on fragments of tracing paper, ideosyncratic bindings. I study the finished clothing: embroidery, leather, gossamer, falls of silk, taffeta, cottons, creamy lipstick, grommets, foils, clasps.

Seeing these ideas go from impulse to beautiful finished garment, reminds me how essential it is to respect and nurture my own fragile clumsy impulse.

This book takes you through four phases of design:
1. RESEARCH. Initial raw impulse and search.
2. IDEATION. Using the research to stimulate and explore ideas.
3. DESIGN. Using those ideas to design unique beautiful clothing.
4. PRESENTATON. Using those designs, and finished presentations, to get your clothes get made, sold, worn, and loved.

The idea books are used in each phase:
1. In Research: photographs, fabrics, quotes, references, hand-scribbles.
2. In Ideation: sketches, swatches, half-nudes, distinctive lettering.
3. In Design: colorings, renderings, intricate details of tricky closures, construction notes.
4. In Presentation: photographs of finished garments on professional models.

I recommend this book to designers from any field. I especially recommend it for people who are creating something from nothing, or who are working in a non-design environment and need a source of spiritual and artistic communion.