Product Description

Users experience the usability of a web site before they have committed to using it and before making any purchase decisions. The web is the ultimate environment for empowerment, and he or she who clicks the mouse decides everything. Designing Web Usability is the definitive guide to usability from Jakob Nielsen, the world's leading authority. Over 250,000 Internet professionals around the world have turned to this landmark book, in which Nielsen shares the full weight of his wisdom and experience. From content and page design to designing for ease of navigation and users with disabilities, he delivers complete direction on how to connect with any web user, in any situation. Nielsen has arrived at a series of principles that work in support of his findings: 1. That web users want to find what they're after quickly; 2. If they don't know what they're after, they nevertheless want to browse quickly and access information they come across in a logical manner. This book is a must-have for anyone who thinks seriously about the web.

Product Details

• Amazon Sales Rank: #212553 in Books
• Published on: 1999-12-30
• Original language: English
• Number of items: 1
• Binding: Paperback
• 432 pages

Features

• ISBN13: 9781562058104
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.
• Click here to view our Condition Guide and Shipping Prices

Amazon.com Review
Creating Web sites is easy. Creating sites that truly meet the needs and expectations of the wide range of online users is quite another story. In Designing Web Usability: The Practice of Simplicity, renowned Web usability guru Jakob Nielsen shares his insightful thoughts on the subject. Packed with annotated examples of actual Web sites, this book sets out many of the design precepts all Web developers should follow.

This guide segments discussions of Web usability into page, content, site, and intranet design. This breakdown skillfully isolates for the reader many subtly different challenges that are often mixed together in other discussions. For example, Nielsen addresses the requirements of viewing pages on varying monitor sizes separately from writing concise text for "scanability." Along the way, the author pulls no punches with his opinions, using phrases like "frames: just say no" to immediately make his feelings known. Fortunately, his advise is some of the best you'll find.

One of the unique aspects of this title is the use of actual statistics to buttress the author's opinions on various techniques and technologies. He includes survey results on sizes of screens, types of queries submitted to search portals, response times by connection type and more. This book is intended as the first of two volumes--focusing on the "what." The author promises a follow-up title that will show the "hows" and, based on this installation, we can't wait. --Stephen W. Plain

Topics covered: Cross-platform design, response time considerations, writing for the Web, multimedia implementation, navigation strategies, search boxes, corporate intranet design, accessibility for disabled users, international considerations, and future predictions.

From Library Journal
While everyone wants to design cool web sites, no one wants to think simple and consider whether the design actually accomplishes its goal, which is usually to sell, teach, or entertain. The sole exception is Nielsen, who has made a living speaking and writing about what works and what doesn't work in interactive media. His simple, well-written, and well-illustrated book discusses web usability, page design, content design, site design, intranet design, accessibility for users with disabilities, international use, future directions, and simplicity. Buy more than one copy.
Copyright 2000 Reed Business Information, Inc.

Review
"Eighty gajillion things have been written about the Web. Do we need one more? Answer: Yes! If it's from Jakob Nielsen. Designing Web Usability: The Practice of Simplicity is a masterpiece. Jakob knows his stuff like, literally, no one else! This book is a pleasure to read. And invaluable. May simplicity rule!" -- Tom Peters, Management expert, Author (In Search of Excellence, The Circle of Innovation, et al)

"Jakob Nielsen's timing is perfect. The explosion of the Internet has produced a myriad of ways to design and present Web-based content. By focusing on the user experience, these guidelines map the way to happier customers , brand loyalty, and success on the Web for businesses of every kind." -- Raymond G. Nasr, Director, Office of Corporate Affairs, Novell, Inc.

"Jakob is hands down the most perceptive and articulate person working in this field today, and I was really looking forward to getting my hands on this. Needless to say, I wasn't disappointed. Designing Web Usability should go a long, long way in making the Web a far more appealing, effective and user-friendly medium. For the good of us all, let's hope every Web designer in cyberspace reads it!" -- Sam Vincent Meddis, Technology Editor, USATODAY.com

"This text is a must-read for anyone involved with site design." -- N.J. Stoyanoff, Ph.D., Director of E-Business, Ogilvy & Mather

"With Designing Web Usability: The Practice of Simplicity, Jakob Nielsen proves what many of us thought after reading Usability Engineering -- his books are indispensable tools for Web site architects and designers. With Designing Web Usability, Nielsen offers a comprehensive overview of the practical problems to be solved in web sight design. He goes at the "what" and the "how." He explains in clear prose and describes using current examples of what is right and what is wrong with Web sites seen by millions.

"If you follow Nielsen's instructions carefully you will be rewarded with faster Web projects and satisfied Web customers. There is no reason to make the same mistakes others have made, and no reason to make your users frustrated by your Web site's design. Designing Web Usability goes a long way toward solving today's problems today." -- Henry Lichstein, VP, Citibank

Customer Reviews

good but not gospel
I agree with other reviewers, Jakob does present his ideas as Rules You Must Follow, rather than observations or suggestions. On a few things, he offers no data to back up his assertion, and on a couple things I know he's factually incorrect. I also agree that there are a lot of typos in this book, but only if you're observant.

However, what he does present is just great. I like the writing style. I like the example images. For example, when he says to design for "any" screen size, and then shows you 3 screenshots of Web sites that lock themselves into a certain size, that certainly illuminates how stupid some designers can be.

One other point. Jakob is writing for usability, about how people get information. He pays no attention to marketing issues, such as branding, creating product interest, giving the customer a memorable experience, entertainment, etc. It is fine that he concentrates on other areas, but know before you buy the book that you will have to make up you own mind in those areas (at least). For instance, site reports from the Web site I work on show that any time I throw a DHTML "whiz-bang" widget onto the site, the area it is promoting gets a doubling to a quadrupling of traffic. That flies in the face of his "don't use whiz-bang features" philosophy. But I've learned that his data and my data don't always agree. So take Jakob with a grain of salt.

Excellent Baseline Reference
Desigining Web Usability is, overall, an excellent book. I agree with one of the previous reviewers who stated that if you are a seasoned Web designer/developer there is not a ton of information here that is new. But it is nice to have it all in one place and so lavishly presented. The production value of this book is very high and is itself an example of excellent information presentation (albeit in the print world).

The book is especially good for those new to Web site design and usability. I have seen all too often how graphic designers or especially marketing types and executives new to the Web insist on designing a Web page THEY like instead of one usable for the intended audience.

Overall you may not agree with everything Dr. Nielsen says but if you take the basic principles to heart your Web pages will be much better. A key principle is that just because a page looks good does not mean it functions well. Dr. Nielsen will show you how to do that.

An Intelligent Introduction to Web Usability
Nielson's book offers a straightforward and intelligent presentation of web design with a keen awareness of the big picture and what actually happens when users visit a web site. All times the practice of simplicity and ease of use are emphasized in page design, navigation, content and overall web site development.

The book is heavy (literally!) with high quality color printing featuring hundreds of web sites to illustrate each of the points discussed. This could be regarded as a serious textbook that takes a deeper cut into the art and science of effective web site design than the more amusing (and also valuable) reads such as "Web Pages that Suck."

Nielson addresses such issues as users with disabilities, the global nature of the web and the implications of multilingual sites, the use of metaphors, and the numerous other issues including download times, URL design, graphics, streaming video vs. downloadable video, site structure, color and text design, and so on. The book really "gets into it" and does not shy away from the nitty, gritty details, using its large quantity of illustrations to fully address each point. While it comes across as heavy handed on some occasions ("Do it this way") where an experienced web designer may see alternatives, this detail provides a great introduction for those new to web design.

This one text effectively captures the most significant topics associated with designing effective web sites that will accomplish the task at hand. Reading it will put the overly zealous gif animators and latest plug-in proponents in touch with the world of the average user. Given some of the hideous web sites I've seen even from Fortune 500 companies with large web development budgets, Nielson's book is a voice of reason and intelligence in an area where hype and flash can cause people to lose sight of their objectives.