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Marketing Fundamentals
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Founders at Work: Stories of Startups' Early Days (Recipes: a Problem-Solution Ap)Founders at Work: Stories of Startups' Early Days (Recipes: a Problem-Solution Ap) by Jessica Livingston
Buy new: $16.19 / Used from: $4.99
The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting AnythingThe Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything by Guy Kawasaki
Buy new: $17.79 / Used from: $7.25
The Essential Drucker: The Best of Sixty Years of Peter Drucker's Essential Writings on Management (Collins Business Essentials)The Essential Drucker: The Best of Sixty Years of Peter Drucker's Essential Writings on Management (Collins Business Essentials) by Peter F. Drucker
Buy new: $12.57 / Used from: $10.13
Marketing As Strategy: Understanding the CEO's Agenda for Driving Growth and InnovationMarketing As Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation by Nirmalya Kumar
Buy new: $23.10 / Used from: $3.89
Positioning: The Battle for Your Mind, 20th Anniversary EditionPositioning: The Battle for Your Mind, 20th Anniversary Edition by Al Ries
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Differentiate or Die: Survival in Our Era of Killer CompetitionDifferentiate or Die: Survival in Our Era of Killer Competition by Jack Trout
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Marketing ROI : The Path to Campaign, Customer, and Corporate ProfitabilityMarketing ROI : The Path to Campaign, Customer, and Corporate Profitability by James D. Lenskold
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The Paradox of Choice: Why More Is LessThe Paradox of Choice: Why More Is Less by Barry Schwartz
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Word of Mouth Marketing: How Smart Companies Get People Talking, Revised EditionWord of Mouth Marketing: How Smart Companies Get People Talking, Revised Edition by Andy Sernovitz
Buy new: $16.47 / Used from: $21.76
Diffusion of Innovations, 5th EditionDiffusion of Innovations, 5th Edition by Everett M. Rogers
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Guerrilla Marketing Weapons: 100 Affordable Marketing Methods (Plume)Guerrilla Marketing Weapons: 100 Affordable Marketing Methods (Plume) by Jay Conrad Levinson
Buy new: $10.88 / Used from: $0.43