Product Description

If you¿re an online business, instead of paying for an ad, like a banner, you pay for the result the sale. This is called affiliate marketing. Pay for Performance will show anyone conducting business online, how to plan, implement, and manage a successful affiliate marketing program. The reader will find valuable Web resources such as tracking software and contract templates with the guidance of this book. There will also be direction for the reader to focus the content and develop the right affiliate model for the type of business. It will also provide case studies of successful programs as well as failures and scams to demonstrate and teach the lessons of building a successful program.

Product Details

• Amazon Sales Rank: #100002 in Books
• Published on: 2001-04-21
• Original language: English
• Number of items: 1
• Binding: Paperback
• 352 pages

From the Back Cover
If you're an online business, instead of paying for an ad, like a banner, you pay for the result – the sale. This is called affiliate marketing. Pay for Performance will show anyone conducting business online, how to plan, implement, and manage a successful affiliate marketing program. The reader will find valuable Web resources such as tracking software and contract templates with the guidance of this book. There will also be direction for the reader to focus the content and develop the right affiliate model for the type of business. It will also provide case studies of successful programs as well as failures and scams to demonstrate and teach the lessons of building a successful program.

About the Author

Frank Fiore is an e-commerce expert and consultant, and author of e-commerce books entitled Dr. Livingston's Online Shopping Safari Guidebook, published by Maximum Press, and The Complete Idiot's Guide to Starting an Online Business and e-Marketing Strategies, published by Macmillan. He has been involved with e-commerce from its inception on the Net, and with his experience as an e-commerce expert and direct marketer of products, he knows e-commerce from both sides of the transaction. He is currently the Official Online Shopping Guide for About and has been interviewed for numerous TV and radio talk shows and print media on the subject of e-commerce and online shopping.

Shawn Collins is the affiliate manager for the ClubMom, the first free membership organization created exclusively to reward and celebrate moms every day. He is the publisher of AffiliateManager, speaks regularly at industry conferences, and is a columnist for ClickZ and SAM Magazine. Additionally, Shawn founded the United States Affiliate Manager Coalition and the Affiliate Webinar, as well as co-founding Affiliate Metrix, inc., a research, analysis, and benchmarking initiative for the affiliate marketing industry.

Customer Reviews

Extremely useful for anyone launching an affiliate program
This book certainly helped me organize my thinking while putting together an affiliate program. Although it seems aimed at larger organizations (the authors envision an entire department running the affiliate program), smaller merchants will find a lot of solid advice. The only negative comment I have is that the book shows signs of hasty writing and editing. But if you need the information, you'll be able to forgive that fault.

Past It's Prime
While there is some useful information in this book it is pretty outdated.

When it was released in 2001 I believe it was the definitive work on the subject.

However, now over 4 years later, most of the links to sites the book refer's to as resources you want to visit are now dead links.

If it was updated, and brought up to date with live links for the same subjects, maybe.

As is, a waste of time.

Excellent information but out of date
Not too many things change faster than the internet. This book is chock full of good information and it is the only serious book on the subject available. Please issue a new edition! It is a couple of years out of date, which is a lifetime in web years.