 | Successful Affiliate Marketing for Merchants by Shawn Collins
Buy new: $20.08 / Used from: $7.99 Must-have for any affiliate manager.
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 | The Complete Guide to Associate & Affiliate Programs on the Net: Turning Clicks Into Cash by Daniel Gray
Buy used from: $3.54 Great overview from an affiliate perspective
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 | Unleashing the Ideavirus by Seth Godin
Buy new: $14.00 / Used from: $3.91 The great affiliate program must have a viral aspect
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 | AffStat Merchant Report by Shawn Collins
Buy new: $149.99 Up to date benchmarks and best practices in affiliate marketing
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 | The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! by Al Ries
Buy new: $11.51 / Used from: $1.00 Come on - you've got to always keep the basics in mind
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 | The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell
Buy new: $16.37 / Used from: $4.97 Thou must think out of the box
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 | Permission Marketing : Turning Strangers Into Friends And Friends Into Customers by Seth Godin
Buy new: $18.00 / Used from: $3.83 Your best affiliates run opt-in lists - you'd better "get it"
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 | The Guerrilla Marketing Handbook by Seth Godin
Buy new: $13.57 / Used from: $0.49 Some of the ideas are dated, but still a staple
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