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What No One Ever Tells You About Blogging and Podcasting: Real-Life Advice from 101 People Who Successfully Leverage the Power of the Blogosphere (What No One Ever Tells You About...)
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| List Price: | $18.95 |
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Product Description
Blogs and Blogging in business are relatively new, so new that there simply are no rules. If there were rules, they would be changing and evolving too rapidly to codify. The best anyone can say is “here is some advice based on what is working today, combined with a good dollop of common sense.” As a result, this topic fits the What No One Ever Tells You series format perfectly!
Despite their “newness,” blogs have rapidly proven themselves in business. They serve several functions valiantly, including: communicating with customers, potential customers, and other stakeholders, as a research tool to help uncover what is being said about you, your company, your competitors, and your industry, and even as a type of broadcast medium as some are making significant money by monetizing blog traffic through advertising and other means. Instead of offering our advice on blogs and blogging in business, in this book we offer advice from 101 people who are successfully harnessing the power of blogging.
Product Details
- Amazon Sales Rank: #257061 in Books
- Published on: 2006-11-01
- Released on: 2006-11-01
- Number of items: 1
- Binding: Paperback
- 224 pages
Editorial Reviews
About the Author
Ted Demopoulos's first business ventures began in college and have been continuous ever since. His first professional computer work was in 1984 when he helped work his way through graduate school by programming. In 1986 Ted joined Apollo Computer where he worked as a consultant and educator. He stayed a couple of years beyond the takeover by Hewlett-Packard, and then, in 1990, he founded Demopoulos Associates. He has been very fortunate since then to be able to work on a number of exciting projects worldwide. Ted holds a BA from Dartmouth College and an MS from the University of New Hampshire. He lives in Durham NH with his wife, two children, and dog. More information about Ted is available at www.demop.com.
Customer Reviews
It was OK
I was expecting to learn more about video podcasting. I felt it could have been a little more informative.
Lots of Ideas
I've just started my blog on technology investigations called "Hack-igations". I was looking for ideas on how to make the most of my blog, and Demopoulos' book was a big help. It's full of stories about the experiences of other bloggers. The stories give me a sense for blogging culture; they help me fix realistic expectations about what my blog can and cannot do for me.
More of the same
Unfortunately, this book is like so many books on blogging and other Web ventures:
1. It promises "insider information."
2. It's a thrown together compendium of the writings of Web marketing "gurus," most of whose only real experience is in marketing their own purported expertise in Web marketing.
3. From reading it, one does glean a few good ideas.
... and like all the others, it will be useful to those who are new to the field. To use an old saying, it's like a Texas longhorn: a point here, a point there, and a lot of bull in between.
