Product Details

• Amazon Sales Rank: #2940 in Watches
• Brand: Casio
• Model: DB37H-1AV
• Band material: Resin
• Bezel material: resin-and-stainless-steel
• Case material: Resin
• Clasp type: Buckle
• Dial color: gray
• Dial window material: Mineral
• Movement type: Quartz
• Water-resistant to 165 feet

Features

• Quartz movement
• Protective Mineral crystal protects watch from scratches
• Case diameter: 32 mm
• Resin case; Gray dial; Day-date-month-and-year functions
• Water-resistant to 165 feet (50 M)

Amazon.com Product Description
The perfect accessory for tech-savvy professionals, the Casio Men's Databank Watch #DB37H-1AV features a digital gray dial face with a sturdy mineral dial window. A day-date-and-month calendar display offers at-a-glance convenience. Other innovative details include a 39-page databank and a 13-language display. The stationary bezel is made of muted gray resin and a high-quality stainless steel, and the matching 32-millimeter case is also made of stainless steel. A black resin band adds a sleek look and comes accompanied by a durable buckle-clasp closure. Bringing the ease of technology to your fast-paced lifestyle, this stunning timepiece is soon to become your favorite. Powered by quartz movement, this watch is water resistant to 165 feet.

Development of the Timepiece Business
With the launch of its first watch in November 1974, Casio entered the wristwatch market at a time when the watch industry had just discovered digital technology. As a company with cutting-edge electronic technology developed for pocket calculators, Casio entered this field confident that it could develop timepieces that would lead the market.

In developing its own wristwatches Casio began with the basic question, "What is a wristwatch?" Rather than simply making a digital version of the conventional mechanical watch, we thought that the ideal wristwatch should be something that shows all facets of time in a consistent way. Based on this, Casio was able to create a watch that displayed the precise time including the second, minute, hour, day, and month — not to mention a.m. or p.m., and the day of the week. It was the first watch in the world with a digital automatic calendar function that eliminated the need to reset the calendar due the variation in month length. Rather than using a conventional watch face and hands, a digital liquid crystal display was adopted to better show all the information. This culminated in the 1974 launch of the CASIOTRON, the world’s first digital watch with automatic calendar. The CASIOTRON won acclaim as a groundbreaking product that represented a complete departure from the conventional wristwatch.

Casio transformed the concept of the watch — from a mere timepiece to an information device for the wrist — and undertook product planning based on this innovative idea. We developed not only time functions such as global time zone watches, but also other radical new functions using Casio’s own digital technology, including calculator and dictionary functions, as well as a phonebook feature based on memory technology, and even a thermometer function using a built-in sensor. The memory-function watches became our DATA BANK product series, while the sensor watches developed into two unique Casio product lines of today: the Pathfinder series displaying altitude, atmospheric pressure, and compass readings.

In 1983, Casio launched the shock-resistant G-SHOCK watch. This product shattered the notion that a watch is a fragile piece of jewelry that needs to be handled with care, and was the result of Casio engineers taking on the challenge of creating the world’s toughest watch. Using a triple-protection design for the parts, module, and case, the G-SHOCK offered a radical new type of watch that was unaffected by strong impacts or shaking. Its practicality was immediately recognized, and its unique look, which embodied its functionality, became wildly popular, resulting in explosive sales in the early 1990s. The G-SHOCK soon adopted various new sensors, solar-powered radio-controlled technology (described below), and new materials for even better durability. By always employing the latest technology, and continuing to transcend conventional thinking about the watch, the G-SHOCK brand has become Casio’s flagship timepiece product.

Today, Casio is focusing its efforts on solar-powered radio-controlled watches: the built-in solar battery eliminates the nuisance of replacing batteries, and the radio-controlled function means users never have to reset the time. In particular, the radio-controlled function represents a revolution in time-keeping technology similar to the impact created when mechanical watches gave way to quartz technology. Through the further development of high radio-wave sensitivity, miniaturization, and improved energy efficiency, Casio continues to produce a whole range of radio-controlled models.

Customer Reviews

I finally found the Casio with 5 alarms & data entry!
Some years back I bought two Casio watches with 5 alarms and 30 line data storage for tel numbers. Since they have served long and active lives and finally succumbed to mechanical damage and scratched lenses I've been looking for a replacement. The Casio DB-37H is what I've been looking for; the Wal-Marts and K-Marts don't have them. Amazon not only had them but had a very reasonable price and free shipping! Naturally, I bought two of them!

ALMOST 5 STARS
Almost a 5 star product review.

Great value, excellent large easy to see time and day.

All buttons on front (not on the side) ... Great feature for me since I was always accidentally pushing side buttons on other watches by either back-wrist flexing and or digging deep in tight pants pocket.

CON: The databank feature is useless for me personally, and generally slow and cumbersome with very little uses these days with cell phones that all have built in phone books. But skipping over it is not a problem ....

Otherwise a great watch for the price

I recommend this watch to everyone
I have a few watches either batteries are dead or broken. So I figure out that the battery must be last long in order to having a lasting watch. This watch has 10 years battery life fits my need. In addition, the back cap can be opened easily using a small screw driver. You can change the battery yourself if you are handy. BTY, this watch does not have the problem of accidental press reported by other users of different models since all buttons are on the top.