Product Description

As the field of business coaching has expanded and evolved over the last decade, many different approaches to business coaching have been created. The authors of Coaching that Counts have written a practical, readable guide for developing, delivering and measuring high value business coaching.

Coaching that Counts, combines insights and practical experience about how to achieve transformational change through the strategic application and evaluation of leadership coaching. The book provides expert guidance and is organized into three sections:-

.Part one looks at proven client-centered approach to coach leaders within an organization with a focus on creating value for the individual.
.Part two shows how to effectively manage coaching as a business initiative.
.Part three provides knowledge, ideas and tools to evaluate the monetary and intangible value of coaching.

* Demonstrates how to build accountability into the coaching process
* Breaks new ground by introducing a powerful process for designing, delivering, and measuring coaching
* Presents the combined wisdom of top business coaches

Product Details

• Amazon Sales Rank: #408373 in Books
• Published on: 2004-12-28
• Original language: English
• Number of items: 1
• Binding: Paperback
• 320 pages

Review
"Coaching That Counts is filled with compelling insights on leadership coaching and how to manage this powerful development process to deliver strategic value. A must read for anyone involved in coaching."
-- Ken Blanchard, co-author of The One Minute Manager® and Customer Mania!

"What a powerful piece of work! Coaching That Counts makes a significant contribution to the field of coaching and to the organizations that use coaching services. Every coach and corporate executive needs to study this book carefully."
-- Cheryl Richardson, author of Take Time for Your Life, Life Makeovers, and Stand Up for Your Life


"Companies today are demanding that international coaching firms provide evidence that coaching is valuable and impacting the bottom line. I found that Coaching That Counts provides a framework for how to approach large coaching engagements systematically so clients see the value in coaching. This book is a must have for anyone providing coaching services to large organizations."
-- Barbara Singer, Vice President of Executive Coaching, Global Lore International Institute, USA


"The Andersons' book of data and practices illuminates how pivotal coaching can be in taking organizations and individuals to their next
level of performance, and beyond."
--Dr. Barbara Walton, MCC, President of the International Coach Federation, USA


"In the three years since we conducted an ROI study on coaching, the benefits revealed by the study have proven to be strategic and sustainable."
-- Cindy Dauss, Leadership Development, Nortel Networks, USA

"Coaching That Counts belongs on the shelf of every professional coach and leader who cares about the sustainable development of people.
The Andersons portray the impressive results of the marriage between coaching and research by using the data and real life examples of case studies that never fail to ask and answer the relevant questions.
Coaching That Counts leaves the reader with a deeper understanding of why coaching is of value, what needs to happen for coaching to produce results, the value of an empirically based model for coaching and even how to measure the ROI of coaching. This is truly a book that counts."
-- Nadjeschda Hebenstreit, President of the ICF , Germany, Founder of TheSuccessClub for Solopreneurs


"This book is a must for anyone who is introducing coaching into an organization or managing a coaching initiative."
-- Ross McLelland, Managing Director, Pacific Consulting Resources Pty Ltd, Australia

"Learning about the three lynchpins for Coaching That Counts is a must for business and Human Resources leaders who are working to make coaching an essential element of their global leadership development capability."
-- Stephan H. Oberli, CEO and President SHO Resource Group GmbH, Switzerland


"This book addresses the three key aspects of a successful executive coaching engagement: the art of coaching, the art of managing coaching initiatives and the art of evaluating coaching results. Coaching That Counts is a wellspring of inspiring insights and powerful tools for internal and external coaches around the world.
-- Giovanna D'Alessio, Chief Executive Coach of Life Coach Lab srl, Italy

"This book is a must read for coaches who are interested in working within organizations, program managers of organizational coaching initiatives, and Chief Learning Officers who need to be able to articulate the value of executive coaching to key stakeholders."
-- Vernita Parker-Wilkins, Executive Development Learning Manager, Booz Allen Hamilton, USA

From the Back Cover
[back jacket]

Business/Human Resource Management

Coaching That Counts
Harnessing the Power of Leadership Coaching to Deliver Strategic Value

Dianna L. Anderson and Merrill C. Anderson

"What a powerful piece of work! Coaching That Counts makes a significant contribution to the field of coaching and to the organizations that use coaching services. Every coach and corporate executive needs to study this book carefully."
- Cheryl Richardson,Author of Take Time for Your Life, Life Makeovers, and Stand Up for Your Life

"Coaching That Counts is filled with compelling insights on leadership coaching and how to manage this powerful development process to deliver strategic value. A must read for anyone involved in coaching."
- Ken Blanchard, co-author of The One Minute Manager® and Customer Mania!
". Coaching That Counts provides a framework for how to approach large coaching engagements systematically so clients see the value in coaching. This book is a must have for anyone providing coaching services to large organizations."
- Barbara Singer, Vice President of Executive Coaching, Global Lore International Institute, USA
"In the three years since we conducted an ROI study on coaching, the benefits revealed by the study have proven to be strategic and sustainable".
- Cindy Dauss, Leadership Development, Nortel Networks, USA

As the field of executive coaching has expanded and evolved over the last decade, many different approaches have emerged. The authors of Coaching That Counts have written a practical, readable guide for developing, delivering and evaluating high value leadership coaching.
Coaching That Counts, combines insights and practical experience about how to achieve transformational change through the strategic application and evaluation of leadership coaching. The book provides expert guidance and is organized into three sections:
· Part one looks at a proven client-centered approach to coach leaders within an organization with a focus on creating value for the individual.
· Part two shows how to effectively manage coaching as a strategic initiative that creates value for the business.
· Part three provides knowledge, ideas and tools to evaluate the monetary and intangible value of coaching and to demonstrate ROI
Dianna L. Anderson is an executive coach and management consultant with over ten years of experience guiding individuals and organizations to realize their fullest potential. Dianna is the founder and CEO of Lydian LLC.
Dr. Merrill C. Anderson is a business consulting executive, author and educator with twenty years experience improving the performance of people and organizations. Dr. Anderson is currently the chief executive officer of MetrixGlobal LLC.

About the Author
Dr. Merrill C. Anderson is a business consulting executive, author and educator with twenty years experience improving the performance of people and organizations. Dr. Anderson is currently the chief executive officer of MetrixGlobal LLC, a consulting company that provides clients with performance measurement solutions. He specializes in providing business support groups such as HR, training and OD with performance measurement solutions that increase accountability for bottom-line results. He has held senior executive positions with four Fortune 500 firms including, most recently, senior vice president, human resources and Academy dean for Wells Fargo Home Mortgage. Dr. Anderson has consulted with over one hundred companies throughout North America and Europe to effectively manage strategic organization change. He has over thirty professional publications and speeches to his credit including the books Strategic Change: Fast Cycle OD and Building Learning Capability Through Outsourcing. Dr. Anderson has taught graduate-level courses at Pepperdine, Antioch and Benedictine universities and soon will begin teaching at Drake University. He earned his doctorate in Psychology at New York University.

Customer Reviews

Exceptional Contribution to Executive Coaching Field
"Coaching That Counts" is a must read, particularly for the experienced executive coach and/or the corporate executive managing large scale coaching and leadership development programs.

Many fine books have been written separately on the topics of executive coaching and organizational development and learning. What sets "Coaching That Counts" apart is how it expertly combines the two topics seamlessly in a clear, readable and immediately useful format.

The husband-wife team of Diana and Merrill Anderson share generously their 30 plus years of combined expertise and insights in their roles as executive coach, corporate leader and organizational researcher.

The authors are pioneers in their respective fields. Diana is a superb and gifted executive and leadership coach and one of the first Master Certified Coaches with the International Coaching Federation (ICF). Merrill has contributed foundational and pivotal research-models for measuring return on investment (ROI) impact for training and coaching initiatives.

The book is divided into two parts. The first half describes in detail a comprehensive and provocative coaching model, called "Leading With Insight". The model describes 4 coaching quadrants: Reflective, Emotional, Intuitive and Inspirational. Each key coaching quadrant is expertly described first conceptually and then through case study presentations.

The second half of the book details very useful quantitative and qualitative ROI approaches for measuring coaching impact. Additionally excellent chapters are also included focusing on key steps, considerations and insights for conceptualizing, initiating and measuring large scale organizational change-coaching programs.

Of particular interest in the Leading with Insight model is the authors' observation that most current coaching work focuses on the first 2 quadrants, which asks the questions, What do I need to do now? and What am I made of? The authors explain that most ROI impact however occurs in Quadrant III and IV, which focuses on Organizational Alignment and Original Action. They share that less than 50% of coaching relationships currently evolve beyond Quadrant II, but that 70% of return on investment derives from gains in Quadrant III and IV. This has enormous implications for future executive coaching focus and pay-off.

In summary, this book is a call to action, challenging the reader to work deeper within themselves and with their clients to achieve broader, more impactful coaching outcomes and execute more accurate and measurable Coaching ROI analysis.

Proving the value of coaching
Coaching That Counts is a must read if you are a corporate, executive or business coach or a consumer of coaching. This book takes the reader step-by-step through the process of creating and executing coaching initiatives that maximize the value for both the individual being coached and the organizations in which the coaching is conducted.

The authors clearly demonstrate (through empirical data and anecdotal stories) that the key for any successful coaching initiative is to link the objectives of coaching to the strategic goals of the organization. The book is organized to support this insight and opens with a thorough discussion of a client-driven coaching model that delivers lasting change. The second part of Coaching That Count focuses on how to harness the value of coaching at the individual level and direct that value to produce tangible results to the business. The third part of this book provides a complete understanding of how to develop evaluations that clearly link coaching initiatives to business goals, including how to demonstrate ROI.

Coaching That Counts provides both a blueprint and the tools for building, executing and evaluating a successful coaching initiative.

I highly recommend this book!

A business-oriented guide to executive coaching
An executive coach can no doubt learn from any of the better-written books on the subject, but it's rare to find a work that 1) is both intelligent and lucid; and 2) explicitly constructs a coaching model that is tied to the ROI concerns of the business client. Coaching that Counts is just such a work.

Written without the mystical "make a commitment and the universe will cooperate" thesis that informs much of the coaching literature, Anderson has created a reasonable cause and effect model for executive coaching that explicitly allows you the coach to justify your fees not merely on the basis of the personal growth of the client, but on the financial results that growth will produce in his/her business or place of employment. It's one of the three or four best works on coaching into business.