Product Description

A comprehensive, hands-on guide to what it takes to be an outstanding personal or executive coach, this must-have book is complete with a detailed "how to" techniques section and fifteen outstanding examples from the world's top coaches.

Product Details

• Amazon Sales Rank: #465219 in Books
• Published on: 2001-08-15
• Original language: English
• Binding: Paperback
• 270 pages

Review
Auerbach provides the definitive guide to mentoring success, from working with the individual to an entire organization ...essential reading! -- Brian Nagle, MBA, BSEE, Business Unit Director, Philips Medical Systems North America

If you think that coaching is the next step in your career, you must read this book ... the preeminent manual! -- Marcia Reynolds, M.A., M.Ed., Past President of the International Coach Federation and author of How to Outsmart Your Brain

Jeffrey Auerbach's eminently practical work sparkles with new insights and ways of facilitating creativity in life, business and management. -- Ernest L. Rossi, Ph.D., author of The Psychobiology of Gene Expression: Neuroscience and Neurogenesis in Hypnosis and the Healing Arts

About the Author
Jeffrey E. Auerbach, Ph.D., is the founder and president of the College of Executive Coaching. Dr. Auerbach is a certified Master Personal and Executive Coach and an International Coach Federation Chapter President. Dr. Auerbach has trained thousands of professionals in coaching methodology.

Customer Reviews

Therapist becoming coach?Ethics section makes this a must...
To psychotherapists who are entering the coaching field: You must get this book. It is packed full of ethical issues you need to understand and will also get you started right away with necessary skills.

The subtitle of this treatise "The Complete Guide for Mental Health Professionals" is no misnomer. This book is complete. It takes you through the transition from your mental health background to the closely related field of coaching. It does this smoothly, through three well-written sections, ending in a crescendo to the very helpful Appendix.

The first section clearly lays out the differences between the fields (in approach and language), moves you through a very effective and comprehensive model of coaching (including a perfect New Client Questionnaire), to the ethical issues that you must know to make the transition a safe one. The ethics section and Dr. Auerbach's research with attorneys is worth twice the admission fee. For example, all sources researched agree that you need to keep your two businesses separate - no dual Web site advertising. You won't need to worry about losing your license after reading this section.

The second section covers techniques, processes, and the use of assessments, which will be familiar to most therapists; however, Dr. Auerbach does an excellent job of pointing out the subtle differences that are key to making you act and sound like a coach instead of a therapist.

The third section covers the major varieties of coaching, and can even help you assess which area you are best fit to work in or which you will be most passionate about.

The Appendix is very helpful, and includes samples of forms to use; including the above-mentioned New Client Questionnaire, a Coaching Agreement, and other helpful questions and questionnaires to help you get clients and to start those first few sessions.

I highly recommend this book to any mental health professional moving into this exciting field.

Personal and Executive Coaching
Executive Coaching is hot. A number of people from various professional backgrounds provide personal and business coaching for managers and leaders. Dr. Auerbach has written a wonderfully comprehensive manual for mental health professionals who bring a unique background to this exciting discipline.

In a clear, concise and thoughtful fashion, Dr. Auerbach clarifies the essential differences between coaching and psychotherapy. Underlying, his philosophy of coaching is a focus on the client's values. He delineates a model of coaching that provides an excellent guide for the coaching process.

Dr. Auerbach discusses the legal and ethical issues involved in coaching that is extremely helpful to both beginning and seasoned coaches. He thoroughly explains how coaching is conducted on the telephone-a process likely to be unfamiliar to many therapists.

The book is "jam-packed" with specific practical techniques, how to incorporate assessment instruments, and illuminating coaching examples. The resource section includes invaluable samples of letters of agreement to use with coaching clients and powerful coaching questions.

Therapists desiring to enter the exciting world of coaching and seasoned coaching professionals, will find Dr. Auerbach's wise counsel a roadmap for their success.

A great tool for all of you entering the coaching field
A lot has been written about "personal and executive coaching", but this book really offers something new. This book is a must for coaches, psychotherapists who are entering the coaching field, trainers and counselors!
Dr. Auerbach has written a great manual packed full of ethical issues, coaching tools, coaching model, powerful coaching questions, letters of agreement to use with your coachees, etc.
I recommend reading it more than once. With each reading you learn something new that will help you to not only understand your clients better, but also get some guidance for your own life!