 | Web Analytics: An Hour a Day by Avinash Kaushik
Buy new: $19.79 / Used from: $14.94 See my review on the book page.
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 | Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity by Avinash Kaushik
Buy new: $26.39 / Used from: $20.39 Will certainly be a game changer, as usual with Avinash's writings.
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 | Multichannel Marketing: Metrics and Methods for On and Offline Success by Akin Arikan
Buy new: $19.79 / Used from: $3.92 Very good book. See my review on this book
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 | Web Site Measurement Hacks by Eric T Peterson
Buy new: $18.21 / Used from: $5.45 It gives technical and business insights on the art of measuring websites. See my review on this book
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 | Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition by Steve Krug
Buy new: $26.40 / Used from: $19.98 Important tips on site usability and ways to design websites
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 | Show Me the Numbers: Designing Tables and Graphs to Enlighten by Stephen Few
Buy used from: $59.99 As you may have to present lots of numbers to innumerate people, this a good resource. Present it as simple and complete as possible.
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 | Always Be Testing: The Complete Guide to Google Website Optimizer by Bryan Eisenberg
Buy new: $18.89 / Used from: $14.30 See my review on the book page
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 | Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions by Tim Ash
Buy new: $18.89 / Used from: $13.45 Excellent. Fundamental for Web Analysts.
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 | Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads by Lance Loveday
Buy new: $26.39 / Used from: $18.99 Every Web Analyst must have a good understanding of Website design. This books shows how to design for results, a very interesting idea.
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 | Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems by Steve Krug
Buy new: $23.62 / Used from: $58.79 Waiting anxiously for this book!
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 | Call to Action: Secret Formulas to Improve Online Results by Bryan Eisenberg
Buy new: $16.49 / Used from: $6.25 |
 | Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site by Mike Moran
Buy new: $37.11 / Used from: $4.67 This book provides a very strong foundation for creating and measuring organic and paid search engine campaigns
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 | The Visual Display of Quantitative Information, 2nd edition by Edward R. Tufte
Buy new: $28.80 / Used from: $20.45 A wonderful book, with very rich examples of data representation. You will need it!
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 | Discovering Statistics Using SPSS (Introducing Statistical Methods S.) (2nd Edition) by Andy Field
Buy used from: $24.81 As I said above, it is important to have a good knowledge of statistics, and this book covers the theoretical and practical statistical analysis
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 | Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing by Bryan Eisenberg
Buy new: $14.99 / Used from: $0.01 |
 | Information Dashboard Design: The Effective Visual Communication of Data by Stephen Few
Buy new: $23.09 / Used from: $20.00 Great book on dashboards. A very good resource for building reports for management.
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 | Web Analytics Demystified: A Marketer's Guide to Understanding How Your Web Site Affects Your Business by Eric Peterson
Buy used from: $66.91 Very good introduction. See my review on this book
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 | Web Metrics: Proven Methods for Measuring Web Site Success by Jim Sterne
Buy new: $22.80 / Used from: $2.36 Very interesting and well written book.
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 | Presentation Zen: Simple Ideas on Presentation Design and Delivery by Garr Reynolds
Buy new: $23.09 / Used from: $20.00 If you don't know how to present it, it will be hard to get your recommendations live.
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 | slide:ology: The Art and Science of Creating Great Presentations by Nancy Duarte
Buy new: $23.09 / Used from: $17.00 A good guide on designing presentations.
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 | Marketing Research: Methodological Foundations (with InfoTrac®) by Gilbert A. Churchill
Buy used from: $35.00 A very good resource for advanced and beginners in the field of (marketing) research and statistical analysis. See my review on this book
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 | Cartoon Guide to Statistics by Larry Gonick
Buy new: $12.50 / Used from: $5.70 Very good and funny introduction to statistics. It is very recommended to have a good understanding of statistics whenever one works with Web Analytics. See my review on this book.
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 | Measuring the Success of Your Website: A Customer-centric Approach to Website Management by Hurol Inan
Buy used from: $14.97 |
 | Now You See It: Simple Visualization Techniques for Quantitative Analysis by Stephen Few
Buy new: $29.70 / Used from: $26.57 Stephen Few always have very interesting insights when it comes to data visualizations
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 | Mastering Regular Expressions by Jeffrey Friedl
Buy new: $29.69 / Used from: $28.19 Good to know how to use it, it may make things much easier. However, it is possible to be a great web analyst without mastering this book.
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 | Doe Simplified 2E: Practical Tools for Effective Experimentation by Mark J. Anderson
Buy new: $42.25 / Used from: $40.00 Technical book on that describes what happens behind the curtains
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