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Mindpower READS!
By an Amazon.com customer
Zag: The Number One Strategy of High-Performance BrandsZag: The Number One Strategy of High-Performance Brands by Marty Neumeier
Buy new: $16.47 / Used from: $12.28
In Search of the Obvious: The Antidote for Today's Marketing MessIn Search of the Obvious: The Antidote for Today's Marketing Mess by Jack Trout
Buy new: $18.45 / Used from: $13.71
Groundswell: Winning in a World Transformed by Social TechnologiesGroundswell: Winning in a World Transformed by Social Technologies by Charlene Li
Buy new: $19.77 / Used from: $14.40
Brand Babble: Sense and Nonsense About BrandingBrand Babble: Sense and Nonsense About Branding by Don E. Schultz
Buy new: $20.95 / Used from: $0.24
Made to Stick: Why Some Ideas Survive and Others DieMade to Stick: Why Some Ideas Survive and Others Die by Chip Heath
Buy new: $15.21 / Used from: $7.99
Brands and Branding (The Economist Series)Brands and Branding (The Economist Series)
Buy new: $26.36 / Used from: $8.00
Kellogg on Branding: The Marketing Faculty of The Kellogg School of ManagementKellogg on Branding: The Marketing Faculty of The Kellogg School of Management
Buy new: $23.10 / Used from: $17.00
Storytelling: Branding in PracticeStorytelling: Branding in Practice by Klaus Fog
Buy new: $33.16 / Used from: $27.94
Brand Hijack: Marketing Without MarketingBrand Hijack: Marketing Without Marketing by Alex Wipperfurth
Buy used from: $0.74
Declining by Degrees: Higher Education at RiskDeclining by Degrees: Higher Education at Risk
Buy new: $19.46 / Used from: $0.01
Watch the PBS special on June 23. Then visit mindpower.typepad.blog to post comments.
The 22 Immutable Laws of BrandingThe 22 Immutable Laws of Branding by Al Ries
Buy new: $12.80 / Used from: $6.33
Positioning: The Battle for Your MindPositioning: The Battle for Your Mind by Al Ries
Buy new: $11.53 / Used from: $3.51
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! by Al Ries
Buy new: $11.51 / Used from: $0.96
The Experience Economy: Work Is Theater & Every Business a StageThe Experience Economy: Work Is Theater & Every Business a Stage by B. Joseph Pine
Buy new: $19.77 / Used from: $2.02
Welcome to the Experience EconomyWelcome to the Experience Economy by B. Joseph, II Pine
Buy new: $6.50
BRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and SoundBRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound by Martin Lindstrom
Buy new: $17.82 / Used from: $3.99
Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, RelateExperiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate by Bernd H. Schmitt
Buy new: $21.28 / Used from: $2.18
Brand Aid: An Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your Market PositionBrand Aid: An Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your Market Position by Brad VanAuken
Buy new: $9.48 / Used from: $0.89
What Is Branding: Graphic Design HandbookWhat Is Branding: Graphic Design Handbook by Piers Schmidt
Blink: The Power of Thinking Without ThinkingBlink: The Power of Thinking Without Thinking by Malcolm Gladwell
Buy new: $17.13 / Used from: $1.99
The Tipping Point: How Little Things Can Make a Big DifferenceThe Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell
Buy new: $7.97 / Used from: $2.94
The New Positioning: The Latest on the World's #1 Business StrategyThe New Positioning: The Latest on the World's #1 Business Strategy by Jack Trout
Buy new: $9.32 / Used from: $0.70
Millennials Rising: The Next Great GenerationMillennials Rising: The Next Great Generation by Neil Howe
Buy new: $12.21 / Used from: $3.98
What is Branding? (Essential Design Handbooks)What is Branding? (Essential Design Handbooks) by Matthew Healey
Buy new: $23.10 / Used from: $18.10
OBD: Obsessive Branding Disorder: The Illusion of Business and the Business of IllusionOBD: Obsessive Branding Disorder: The Illusion of Business and the Business of Illusion by Lucas Conley
Buy new: $17.21 / Used from: $0.01
United We BrandUnited We Brand by Mike Moser
Buy new: $21.86 / Used from: $2.99
BrandSimple: How the Best Brands Keep it Simple and SucceedBrandSimple: How the Best Brands Keep it Simple and Succeed by Allen P. Adamson
Buy new: $10.17 / Used from: $8.00
The Brand Gap: Expanded EditionThe Brand Gap: Expanded Edition by Marty Neumeier
Buy new: $14.95 / Used from: $12.99
Tribes: We Need You to Lead UsTribes: We Need You to Lead Us by Seth Godin
Buy new: $13.57 / Used from: $10.44
All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust WorldAll Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World by Seth Godin
Buy new: $16.29 / Used from: $7.19
The Big Moo: Stop Trying to Be Perfect and Start Being RemarkableThe Big Moo: Stop Trying to Be Perfect and Start Being Remarkable by The Group of 33
Buy new: $13.82 / Used from: $4.80
The Dip: A Little Book That Teaches You When to Quit (and When to Stick)The Dip: A Little Book That Teaches You When to Quit (and When to Stick) by Seth Godin
Buy new: $9.32 / Used from: $3.82
Grown Up Digital: How the Net Generation is Changing Your World HCGrown Up Digital: How the Net Generation is Changing Your World HC by Don Tapscott
Buy new: $18.45 / Used from: $13.04
Web 2.0: A Strategy Guide: Business thinking and strategies behind successful Web 2.0 implementations.Web 2.0: A Strategy Guide: Business thinking and strategies behind successful Web 2.0 implementations. by Amy Shuen
Buy new: $16.49 / Used from: $10.50