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Permission Marketing : Turning Strangers Into Friends And Friends Into Customers
by
Seth Godin
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Beyond Disruption: Changing the Rules in the Marketplace
by
Jean-Marie Dru
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Authenticity: Brands, Fakes, Spin and the Lust for Real Life
by
David Boyle
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Lovemarks: The Future Beyond Brands
by
Kevin Roberts
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Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness
by
Jay Conrad Levinson President
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No Logo: No Space, No Choice, No Jobs
by
Naomi Klein
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Chasing Cool: Standing Out in Today's Cluttered Marketplace
by
Noah Kerner
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Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes
by
Katya Andresen
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Consuming Life
by
Zygmunt Bauman
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Identifying Consumption: Subjects and Objects in Consumer Society
by
Robert G. Dunn
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Fashion Brands: Branding Style from Armani to Zara
by
Mark Tungate
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Can't Buy My Love: How Advertising Changes the Way We Think and Feel
by
Jean Kilbourne
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Great Advertising Campaigns: Goals and Accomplishments
by
Nicholas Ind
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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
by
Alina Wheeler
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The Tipping Point: How Little Things Can Make a Big Difference
by
Malcolm Gladwell
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Shopping for Identity: The Marketing of Ethnicity
by
Marilyn Halter
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Madison And Vine: Why the Entertainment and Advertising Industries Must Converge to Survive
by
Scott Donaton
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Branded Entertainment: Product Placement & Brand Strategy in the Entertainment Business
by
Jean-Marc Lehu
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The Wisdom of Crowds
by
James Surowiecki
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Inside Her Pretty Little Head: A New Theory of Female Motivation and What It Means for Marketing
by
Jane Cunningham
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The Influentials: One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy
by
Jon Berry
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Brand Hijack: Marketing Without Marketing
by
Alex Wipperfurth
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Beyond Branding: How the New Values of Transparency and Integrity Are Changing the World of Brands
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BRANDchild: Insights into the Minds of Today's Global Kids: Understanding Their Relationship with Brands
by
Martin Lindstrom
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The Cultural Creatives: How 50 Million People Are Changing the World
by
Paul H. Ray Ph.D.
Buy new: $11.53 / Used from: $1.27
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