Product Description

Marthinsen's MANAGING IN A GLOBAL ECONOMY: DEMYSTIFYING INTERNATIONAL MACROECONOMICS is written specifically for MBA students and addresses important issues confronting business managers. This exciting new first edition presents macroeconomics in the context of real world decision-making, It helps students grasp practical "big picture" concepts, nurtures an understanding of what causes macroeconomic variables to change, and relates these changes to issues confronting managers. Marthinsen integrates the three major macroeconomic sectors (i.e., the real goods market, real loanable funds market, and foreign exchange market) in a user-friendly way with a minimum of math and only supply and demand analysis. Liberating readers from dry, overly complex macroeconomic models, Marthinsen uses theory only as a means to an end for practical understanding. Clear and concise, the book focuses on concrete business examples to show how economic shocks, such as monetary and fiscal policies or shifts in international capital flows, affect management decisions. The book was written for MBAs who were not necessarily economics majors, making it appealing to students with a variety of undergraduate backgrounds. Marthinsen keeps readers visually engaged with strategic use of figures, tables, charts, and illustrative exhibits. MANAGING IN A GLOBAL ECONOMY offers a strategic focus, emphasizes the interaction among markets, and equips MBAs with a macroeconomic perspective that will last (and be used) for years.

Product Details

• Amazon Sales Rank: #35969 in Books
• Published on: 2007-02-12
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 768 pages

About the Author
Dr. John E. Marthinsen is Professor of Economics and International Business at Babson College in Babson Park, MA, where he holds The Distinguished Chair in Swiss Economics of the Glavin Center for Global Entrepreneurial Leadership. Dr. Marthinsen received his B.A. from Lycoming College and both his M.A. and Ph.D. from the University of Connecticut. He has extensive consulting experience, working for both domestic and international companies, as well as for the U.S. government. Dr. Marthinsen served on the United Nations Association's Economic Policy Council and lectured at the University of Bern and University of Basel in Switzerland and the University of Nuremberg in Germany. John Marthinsen is a member of the Board of Directors for Givaudan SA, a Swiss-based flavors and fragrances company.

Customer Reviews

Great
I happened to be one of the student who had access to this texbook a year before it was released. Fantastic Material! You really start getting the Macro Econimic picture in terms of where the exchange rates, interest rates are headed etc. Great book for a person who wants to understand forecast the state of economy and its business impact

Macroeconomics made easy
I had the opportunity to take a Macroeconomics class with Professor Marthinsen when he was putting the final touches on the book. It is easily the most accessible economics text I have read, which was important because I was a Psychology major in undergrad (not a business major). The book has a great blend of being comprehensive/thorough while still being accessible. I recommend it to any MBA interested in understanding macroeconomics and how these macro factors can influence a business.

Book condition same as described but took two weeks to arrive
Not sure why it took such a long time for the book to arrive when shipping within the US.