Product Description

E-Myth \ 'e-,'mith\ n 1: the entrepreneurial myth: the myth that most people who start small businesses are entrepreneurs 2: the fatal assumption that an individual who understands the technical work of a business can successfully run a business that does that technical work

With The E-Myth Physician, bestselling author Michael Gerber focuses on the business of being a physician, rather than the work of it. He reveals a radical mind-set that will free physicians from the tyranny of the unprofitable, unproductive, perpetual routine -- juggling patients, hiring, firing, doing everything that needs to get done.

The E-Myth Physician will teach you how to:

• Implement the ingenious turn-key system, a means of creating a business model that produces consistent, predictable results
• Recognize, understand, and manage the four factors of money -- income, profit, flow, and equity -- and understand the impact of each on your practice
• Transform your practice and your people while enabling your business to grow exponentially without your having to be there all the time.

Drawing on more than thirty years of experience working with tens of thousands of small business owners, Gerber provides revolutionary, practical, and enlightening insights on how to produce the best real-world results not only in the physician's practice, but, even more important, in a physician's life.

Product Details

• Amazon Sales Rank: #307804 in Books
• Published on: 2004-01-01
• Released on: 2004-01-06
• Format: Bargain Price
• Number of items: 1
• Binding: Paperback
• 144 pages

From Booklist
Gerber has had great success with his previous E-Myth books, and this is the sixth in the series. The E-Myth posits that, because most professional business owners are successful in their field, they assume they are going to be successful entrepreneurs as well, and this assumption often leads to failure. In doctors' harried world, time is at such a premium that the ability to work on their practice (Systems Thinking) is usually superseded by the need to continue working in their practice (Tactical Thinking). As a result, the practice suffers, with patients frustrated by waiting, a tense and impatient staff, and poor cash flow. The E-Myth teachings show the doctor how to regain control over her practice, not by trying to manage people better (which is impossible) but by creating a repeatable system that anyone can follow to success. By focusing and creating a sound business plan, the physician creates a supportive environment for himself, his staff, and his patients, which allows him to get back to what he does best--healing. David Siegfried
Copyright © American Library Association. All rights reserved

About the Author

Michael E. Gerber has spent his life understanding and improving the world of the Entrepreneur. This passion led to the founding of E-Myth Worldwide in 1977 to transform the way that small business owners do the work of growing their companies. Having coached, taught, and trained over 50,000 small businesses in 145 countries, Michael has become the world's preeminent small business guru. He has now founded In the Dreaming Room. He lives in Carlsbad, California.

Customer Reviews

A must-read for Doctors, Dentists, Chiropractors, Lawyers!
Already a fan of Michael Gerber's E-Myth books, this book truly is a must-read for anyone who has a professional practice. In Colorado, dental hygienists can practice independently. I recently started my own practice (http://www.DentalHygieneHaven.com), which is truly a practice (job). Thanks to Michael Gerber and this book, my practice is on its way to becoming a business. This book is bringing much sanity and predictability to my life!

Must read for new doctors
As an OD ready to start a new practice, this advice was invaluable. Many of us spend years perfecting our patient care, but never learn how to run a business. Easy read with some good advice.

B-Myth = any doctor can manage her own billing
Gerber's E-Myth theory works well in small healthcare practice: most offices fail because doctors are "technicians" with little knowledge about how to manage successful business.

Billing is an especially difficult aspect of managing the doctor's office, because it must succeed in an increasingly adversarial environment, where billing complexity creates opportunities for providers to commit fraud and for payers--to benefit at the expense of the providers. An in-house billing operation and a naive outsourced billing office owner are both helpless against insurance companies armed with significant resources devoted to denying reimbursement and including professionally managed processes and leading-edge technology.

Read Gerber's book before deciding to manage your billing inhouse or to outsource it to professionals.

Yuval Lirov, Practicing Profitability - Billing Network Effect for Revenue Cycle Control in Healthcare Clinics and Chiropractic Offices: Collections, Audit Risk, SOAP Notes, Scheduling, Care Plans, and Coding