 | Long Tail, The, Revised and Updated Edition: Why the Future of Business is Selling Less of More by Chris Anderson
Buy used from: $3.95 An inevitable choice. Apart from the paradigms that it shifted in the real world, Chris's book illuminated my virtual world as well. OF COURSE the internet allows for infinite choice. OF COURSE some books sell better than others but there's always some demand out there.
I just wish I'd written THE LONG TAIL.
|
 | Marketing Myths That Are Killing Business: The Cure for Death Wish Marketing by Kevin Clancy
Buy used from: $0.01 If you're looking for eloquent and well-argued deconstruction of some of the concepts you hold dear, this is the book. Remove your preconceptions before you crack the cover.
|
 | The Black Swan: The Impact of the Highly Improbable by Nassim Nicholas Taleb
Buy new: $18.48 / Used from: $12.38 A cogent analysis of the improbable, the impossible and the unexpected. Why so many things aren't expected in advance -- but become inevitable in retrospect.
Will make you think.
|
 | The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell
Buy new: $7.49 / Used from: $4.00 Oh yeah -- now it's obvious. But it wasn't before Malcolm Gladwell wrote this compelling book. If you haven't read it yet, you're in for a treat.
|
 | Streetwise Direct Marketing: How to Use the Internet, Direct Mail, and Other Media to Generate Direct Sales (Adams Streetwise Series) by George Duncan
Buy new: $13.57 / Used from: $0.16 The most practical book about Direct marketing I've ever read (and I've read a few).
|
 | Mommy Millionaire: How I Turned My Kitchen Table Idea into a Million Dollars and How You Can, Too! by Kim Lavine
Buy new: $10.17 / Used from: $4.62 I stumbled across this book in a real, live bookstore. It wouldn't have appeared to be the sort of book I'd normally read (not snobbery, but I'm a guy, OK?) But I browsed inside and then devoured it cover to cover. It's a step by step guide to entrepreneurship (and an entertaining read). Highly recommended.
|
 | Millionaire's Notebook: How Ordinary People Can Achieve Extraordinary Success by Steven K. Scott
Buy new: $16.15 / Used from: $0.01 Behind the scenes of the informercial world. Street-smart advice and a good read. One of the several books in my library that I re-read from time to time to refresh my braincells.
|
 | Multiple Streams of Internet Income: How Ordinary People Make Extraordinary Money Online, 2nd Edition by Robert G. Allen
Buy new: $16.47 / Used from: $6.34 Inspiring advice and a step by step guide to making it big online. You'll want to read this very carefully.
|
|
Listmania!
