Product Description

The Paris Tasting of 1976 will forever be remembered as the landmark event that transformed the wine industry. At this legendary contest -- a blind tasting -- a panel of top French wine experts shocked the industry by choosing unknown California wines over France's best.

George M. Taber, the only reporter present, recounts this seminal contest and its far-reaching effects, focusing on three gifted unknowns behind the winning wines: a college lecturer, a real estate lawyer, and a Yugoslavian immigrant. With unique access to the main players and a contagious passion for his subject, Taber renders this historic event and its tremendous aftershocks -- repositioning the industry and sparking a golden age for viticulture across the globe. With an eclectic cast of characters and magnificent settings, Judgment of Paris is an illuminating tale and a story of the entrepreneurial spirit of the new world conquering the old.

Product Details

• Amazon Sales Rank: #12255 in Books
• Published on: 2006-11-21
• Original language: English
• Number of items: 1
• Binding: Paperback
• 352 pages

Features

• ISBN13: 9780743297325
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.
• Click here to view our Condition Guide and Shipping Prices

From Publishers Weekly
In 1976, a Paris wine shop arranged a tasting as a gimmick to introduce some California wines; the judges, of course, were all French and militantly chauvinistic. Only one journalist bothered to attend, a Time correspondent, looking for a possible American angle. The story he got turned out to be a sensation. In both red and white blind tastings, an American wine won handily: a 1973 Stag's Leap cabernet and a 1973 Chateau Montelena chardonnay. When the story was published the following week, it stunned both the complacent French and fledgling American wine industries—and things have never been the same since. Taber, the Time man, has fashioned an entertaining, informative book around this event. Following a brisk history of the French-dominated European wine trade with a more detailed look at the less familiar American effort, he focuses on the two winning wineries, both of which provide him with lively tales of colorful amateurs and immigrants making good, partly through willingness to experiment with new techniques. While the outrage of some of the judges is funny, this is a serious business book, too, sure to be required reading for American vintners and oenophiles. Photos.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From Booklist
In 1976, a Paris-based British wine merchant, Steven Spurrier, organized a blind tasting of California and French wines in honor of the bicentennial of the American Revolution. With labels hidden from view, French wine experts in attendance at Spurrier's event pronounced the California wines generally superior to those from France. Some judges professed to be unable even to discern which wines were French and which American. Media reports of this tasting sent shockwaves throughout the wine world. Thirty years after the event, this seems very old news, but at the time it marked an absolute revolution in taste and in expectations. California's wine industry took off, commanding ever-higher prices and attracting even more talent. French wineries were forced to innovate and find better ways to market their formerly unrivalled bottlings. Taber expands on the events leading up to this celebrated event with a readable, concise history of wine making in America, recounting the long journey from sweet, sacramental concord grape wines to today's range of sophisticated offerings. Mark Knoblauch
Copyright © American Library Association. All rights reserved

Review
"I devoured Judgment of Paris and it is dazzling -- reads like a thriller, with the added benefit that the scholarship is impeccable too!"

-- Orley Ashenfelter, the Joseph Douglas Green 1895 Professor of Economics at Princeton University and Publisher of Liquid Assets: The International Guide to Fine Wines

Customer Reviews

A Non-Judgemental Treatise
Centered on a small, poorly attended (only one journalist present) wine tasting event in 1976-the famous Paris tasting organized by the English bon vivant and Paris wine retailer/writer Steven Spurrier-George Taber tells the whole story first-hand (he was the journalist present!). In the process of giving all the details of the wines, the jurors, and the scores, the book actually covers the universe of contemporary wine issues, from the winemakers, both French and Californian, to the issues of wine economics and globalization.
Taber begins the story with fascinating mini-biographies of the winemakers and winery owners (such as Mike Grgich, Warren Winiarski, and Jim Barrett), discusses the trials and tribulations of making their first wines, outlines each of the competition wines (California and French) in interesting detail and context, then, after describing the competition itself, follows the discussion with the chronology of the press and public reaction from the U.S. and abroad (mostly French-they were pissed).
Positing the shattering of French wine hegemony by this `momentous' wine event, he then points the reader to the subsequent enabling of the `Globalisation of Wine', and in the remainder of the book, takes a number of diversions that relate to this hotly discussed topic, including a chapter on six recent International Wine Stars, and others that give a (relatively) non-judgemental perspective on contemporary wine trends, wine economics, wine styles, and more wine personalities.
Very enjoyable and well written, it's a must read for the wine enthusiast, and for anyone interested in a succinct summary of many (non-technical) contemporary wine issues.

A Must Read for Wine Buffs
This is an exceptional book. George Taber was the only journalist at the famous 1976 Paris tasting and the person best positioned to tell its story. The story, however, is a fairly simple and straightforward one. Man arranges tasting of French and California wines; California wines win; the French are aghast. This was a small event with huge repercussions. Hence, Taber spends the bulk of the book detailing the background which led to the event and the results that followed it. In doing so he gives a panoramic, if selective, account of current practices in the French and new world wine industries and--in the strongest sections of the book--tells the personal stories of the individuals whose lives were intertwined with the event. With the latter he is providing, in effect, a history of several of the key players in the Napa wine industry: Andre Tchelistcheff, Mike Grgich, Warren Winiarski (my all-time favorite academic), Robert Mondavi, et al.

Like all compelling stories this is a very personal one, the events all turning on individual experiences and individual decisions. Hence there is a beautiful 'reality' about it, a reality that continues today. When you visit some of these individuals' wineries you are still likely to see them there, behind their desks or in their cellars, doing their thing. They changed the world of wine and this is a crucial part of their story.

Good overview of the California wine industry
I found this a highly entertaining account of the growth of the California wine industry from the early 60's through the 90's. Taber writes in a breezy fashion without to much technical jargon. There are actually only about two chapters on the big tasteoff. Half the book is a prequel to how the featured winemakers arrived in wine country. Nice close about globalization that was fairly interesting. It just makes me want to buy wine only from independent producers.