Product Description

“Ann Holmes has created the perfect guide to help women turn their dreams into a reality.”
–Donna Mullen Good, CEO of the Center for Women & Enterprise

If you’ve ever dreamed of starting your own business, or if you’ve ever wondered about how to build up the business you already run, but worry because you don’t have an MBA or a couple of years of college business courses, this book is for you. Based on extensive interviews with more than eighty women entrepreneurs from around the country, There’s a Business in Every Woman offers inspiring success stories (and instructive missteps) in a wide range of businesses–from catering, landscaping, personal training, and wedding and events planning to interior and clothing design, staffing, manufacturing, and product design.

What the trailblazing women in this book have in common is a good idea and the courage to turn a dream into a money-making reality through hard work, passion, and drive. Take, for instance, the woman who started an IT consulting company in her basement and now has more than a thousand employees in three states; two jogging buddies who commiserated about their uncomfortable bras and went on to design and produce a jog bra, creating a company that Playtex ultimately bought for millions; the mom whose hand-made birthday-party invitations made such a splash that she launched her own custom party invitation company, which she expanded to include holiday cards, gift tags, bags, and more; the sixty-five-year-old corporate wife and mother who applied her domestic talents to opening a profitable B&B; the twenty-three-year-old who bought a fledging real estate franchise and now earns a healthy six figures annually.

These success stories highlight the practical: focusing on what you’re good at; setting up your business properly–even if you are starting out from your basement or garage; getting financial backing when you need it; marketing your products with sizzle; networking like the “good old boys”; understanding how and when to diversify your products or services; managing your growth; and, most important, knowing what your company is worth and when it might be lucrative to cash out.

An accessible crash course in starting and running your own business, There’s a Business in Every Woman will teach you everything you need to know to turn your pipedream into serious profits.


From the Hardcover edition.

Product Details

• Amazon Sales Rank: #147890 in Books
• Published on: 2008-03-25
• Released on: 2008-03-25
• Number of items: 1
• Binding: Paperback
• 320 pages

From Booklist
This book is for women who never dreamed of becoming CEOs of their own companies. Holmes, a successful entrepreneur, offers seven necessary steps to achieving a stable, enduring businesses, which she developed through interviews of 80 women entrepreneurs to learn of their experiences as they began, developed, and profitably exited their own businesses. Their stories laid the groundwork for Holmes' steps to achievement, which include choose and focus on your core competencies; build your company's infrastructure with excellent organization; keep good financial records; market your products with a well-structured marketing plan and appropriate implementation strategies; diversify by mixing clients, products, and services; plan for and manage growth; find out what your company is worth; and develop an exit strategy. The book concludes with a guide to useful resources, including Web sites, funding and lending organizations, global and minority resources, and important documents for every business. Although targeted to women, the author's basic lessons and her insight could also benefit men. Mary Whaley
Copyright © American Library Association. All rights reserved

Review
“If you are on the fence about starting a business, this book will give you the missing ingredients, the know-how and the confidence you’ll need to take the plunge.”
–Samantha Ettus, creator of The Experts’ Guide series of books.

“Men have been doing it for decades; starting and selling companies for millions that is. Ann Holmes draws upon the experiences of more than eighty women entrepreneurs to create a seven-step plan to help women business owners guide their start-up at-home or small business into the big leagues, and exit someday, possibly with millions.”
–Liz Lange, entrepreneur and author of Liz Lange’s Maternity Style


From the Hardcover edition.

About the Author
A successful entrepreneur for more than twenty years, Ann M. Holmes was a co-founder of TransMedica, Inc., which created MD/TV, the first medical education network broadcast on open-channel television. In 1984, she and her partner sold TransMedica, Inc., to CBS. Holmes then started AM Medica Communications, LLC, and subsequently co-founded AMM-Adelphi, LLC, and MultiMedia in Medicine, LLC. A member or supporter of several professional organizations that support women in business and women entrepreneurs, she is on the South Florida Advisory Board of the Commonwealth Institute, an organization that provides peer-to-peer mentoring for women entrepreneurs, women CEOs, and senior executives. She has also served as a mentor at the Center for Women & Enterprise in Providence, Rhode Island.


From the Hardcover edition.

Customer Reviews

If you want to start your own business, read this book
This book is great for anyone who is in business or wants to start a business. Ann Holmes knows her subject. She has successfully started, run and sold multiple businesses. Although directed toward women, anyone going into business can benefit.

Ann writes with the wisdom of a mother who knows how to coach her children from birth to graduation, one step at a time. She assumes the reader is starting at the beginning and must acquire the business language, know-how, and understanding needed to operate a successful company.

True to her subtitle, the book provides a concise 7-step guide to discovering, starting and building the business of your dreams. It comes complete with a checklist for each step, real life examples, and plenty of resources. Ann openly shares her own experiences of having to make tough decisions to get her business through difficult times. Beside the checklists there are "Success" stories and "Regrets" stories to help you recognize the value of each step and what the consequences could be if you do not organize a business in a systematic way.

In the second part of her book, putting the seven steps into practice, Ann continues to provide real-life examples so the reader will comes away with a total concept that the business owner's role is to be the captain who charts the course for the business and uses the wisdom of the 7-step guide to navigate the business to a successful outcome including selling the business if that is your goal.

The only thing left for the reader is to have the brilliant business idea, follow the 7-step guide, and make the decisions that let your business flourish.

Armchair Interviews says: With so many women starting businesses, anything that helps them be successful is important to read.

A ra-ra book for women who want to think about starting their own small business.

I enjoyed this book. I think any woman who collects a W-2 and wants to become self-employed would do themselves a favor to read this book as they plan to make the transition. As I turned the pages to this book I felt as though I was reading a re-write of Ginny Wilmerding's book that came out last year entitled Smart Women and Small Business (ISBN: 0471778680). See my review for that book.

This book is broken into 10 chapters as follows:

1. How Do You Know if There's a Business in You?
2. Choose and Focus on Your Core Competencies
3. Build Your Company's Infrastructure
4. Keep Good Financials
5. Market Your Products
6. Diversify
7. Plan and Manage Growth
8. Understand Valuation and Organize an Exit Plan
9. Put Your Company into Play
10. Done Deals: Sold Companies and IPOs

It claims to include a 7-step guide to discovering, starting, and building the business of your dreams. I found the "guide" to include some wonderful information, but I did not find it to flow logically from one step to the next. At page 30 of the book in Figure 2 the 7-steps are diagrammed. I'm not going to point out all the diagram's flaws, but I will say I think it would have been much better if it had been written as the following "7 steps." See

1. Learn the ropes of your business BEFORE you start it (have a skill set)
2. Prepare a business plan
3. Start the business
4. Market the business & keep good financial records
5. Grow & Diversify
6. Systematize the business
7. Sell the business (exit & move on)

The author says at page 5 of the book that she wrote it for women entrepreneurs to help them navigate the steps to business success. As long as you keep in mind the above 7 steps I have written here you can read the book and the author will accomplish what she set out to do by writing the book. There is lots of great content in this book. My favorite part was Chapters 9 & 10 that describes the process of preparing to sell your company and cash out. I would have liked the book better if the topic of venture capital had been left out. It did not seem appropriate for the target audience of this book.

I particularly liked the reference made to SCORE (Service Corps of Retired Executives) at page 35. I'm a SCORE volunteer, and the fact that I am is probably why I am reviewing this book. It's worth a read. 4 stars!