Product Description

This is the best time ever to be a Woman Business Owner! And Capitalizing On Being Woman Owned will show you why.

Government agencies need you in order to meet their vendor diversity goals. See where to find them.

The Federal Government requires its contractors to use Woman Owned Businesses as subcontractors. Learn how to let them know you exist.

Commercial enterprises are looking for businesses owned by women. Find out where they are looking.

Capitalizing On Being Woman Owned provides practical information and guidance on:
- Knowing the advantages of being woman owned.
- Identifying, qualifying and marketing to all types of government, educational and business entities.
- Understanding the reasons and benefits of "certification"
- Finding real resources and using them effectively.
- Using research and analysis tools, including web site addresses.

This book is also beneficial for anyone who works with Woman Owned Businesses, including accountants, attorneys, marketing or PR firms and ad agencies.

Product Details

• Amazon Sales Rank: #343764 in Books
• Published on: 2006-09-15
• Original language: English
• Number of items: 1
• Binding: Paperback
• 224 pages

From the Back Cover

"Capitalizing on Being Woman Owned is just the ticket to taking the first step out of your neighborhood and into the broader world of business opportunity. It motivates and informs."
--Susan Phillips Bari, President, Women's Business Enterprise National Council and author of Breaking Through: Creating Opportunities for America's Women and Minority Owned Business

"This book is a reference guide and resource tool not only for women who own businesses, but also for persons involved in certifying, assisting and buying from Woman Owned Businesses. It provides a well-rounded understanding of the entire issue."
--Elizabeth Nesbitt Miller, site inspector for the National Women Business Owners Corporation

"This is the definitive 'how to' guide to help women-owned businesses capture Federal, state, and local government contracts."
--Jason J. Friedman, Director of WEB Consulting Services, Women Entrepreneurs of Baltimore, Inc.

About the Author
Janet W. Christy is the founder and President of Leverage & Development, LLC, a consulting firm that helps Women and Minority owned businesses use their status to their advantage. Her services include marketing research and planning, certification assistance, sales guidance, and assistance in government bidding. She is based in Greer, South Carolina.

Customer Reviews

Woman Owned? Minority Owned? A Primer on Getting Government Contracts!
I currently work for a Woman Owned business. When I get emails from my boss the signature line includes a reference to the organization that certifies the company as woman owned. I am also a SCORE volunteer counselor who regularly counsels women who want to start their own businesses. Having said this, when I saw the instant book at the bookstore I figured I had to have a copy to learn more about the subject.

I think the concept of the book is great. And I think the book is full of content and well worth the price it sells for. Unfortunately its organization and writing style did not satisfy me. Normally I can read a book from cover to cover in a couple of hours and have a good idea what the main thrust of the book is all about. This book was a bit of a struggle for me to read. I was confused as to whether this book was about marketing advantages shared by businesses owned by women, marketing advantages shared by businesses owned by minorities, how to be a business that relies on government contracting, or being a woman owned business and getting recognized as such. There just were too many messages being sent. Even now, I am not sure if the title fairly represents the contents of the book on the whole.

The book has an introduction and 11 chapters as follows:

0. Introduction
1. Advantages
2. Approach
3. Government Contracts: Federal
4. Government Contracts: State
5. Government Contracts: Local
6. State Universities
7. Private Universities
8. Local Public Schools: K-12
9. Business to Business (B2B)
10. Certification Basics
11. Marketing Strategy

I found chapters 3 through 6 and 8 to be incredibly repetitive. They all had to do with how a contractor, subcontractor, or vendor to government entities or agencies find jobs or sell to the government. I would have appreciated having been told how to do the research once and then move on to something new. I recommend the book be rewritten in its second edition as follows:

0. Introduction
1. Approach
2. Advantages to being Woman Owned (or Minority Owned)
3. Marketing Strategy
4. Certification Basics
5. Government Contracting Overview (NEW CHAPTER)
6. Government Contracts: Federal (MUCH SHORTER CHAPTER)
7. Government Contracts: State (MUCH SHORTER CHAPTER)
8. Government Contracts: Local (MUCH SHORTER CHAPTER)
9. State Universities (MUCH SHORTER CHAPTER)
10. Local Public Schools: K-12 (MUCH SHORTER CHAPTER)
11. Private Schools
12. Private Sector Business

I would have very much enjoyed a chapter about SBA's 8(a) Program similar to Chapter 8 in The Complete Startup Guide for the Black Entrepreneur (ISBN: 156414724X) by Bill Boudreaux.

And I think the title should be changed to "If You are a Woman or a Minority and Own a Business, Then Exploit this In Order to Get Government Contracts."

Great Resource for A Woman Owned Business
Janet W. Christy has written an excellent resource book for a woman owned business. It is very concise and provides easy to find reference points for all types of businesses. If you are serious about expanding your company and capitalizing on being a woman owned business, this is truly a must read book. I personally have grown and increased my earning potential from reading this book and my company is in the process of being certified as a minority owned business due to some of the items in this book. Use it as an investment tool for your business!

Capitalizing on Being Woman Owned
This book is one of the best reference books a Women Owned Business could own. I keep mine on the shelf next to the Dictionary and Thesaurus. Easy to read and apply to your particular business. If you are serious about Women Owned Business and how to maximize yourself, this book is a must read