Product Description

BUSINESS COMMUNICATION: PROCESS AND PRODUCT is a time-tested, Web-supported, teaching/learning/testing system that delivers comprehensive resources. The text uses the 3-x-3 writing process to guide the user in writing effectively. Accurate, detailed model documents provide numerous examples for learners to emulate, and abundant activities and cases develop skills. The variety and depth of resources in both print and electronic media are unmatched by any competitor. Mary Ellen Guffey leads the market in providing instructors with timely, innovative, and continuously refreshed teaching tips and support through her Web sites, monthly newsletters, and conference presentations.

Product Details

• Amazon Sales Rank: #136842 in Books
• Published on: 2005-02-23
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 600 pages

Review
At our initial meetings with new instructors, we recommend they use Guffey because it makes teaching the course easy. She provides everything and anything you might need. Very comprehensive.

The Guffey text is well founded from a pedagogical standpoint. No one does it better than Mary Ellen.

The diversity of teaching and student supplements appears to be the most detailed I've seen with any business communication textbook. The Career Coach, Ethical Insight, and Tech Talk boxes in each chapter are unique as a way to superimpose themes throughout the text.

About the Author
A dedicated professional, Mary Ellen Guffey is Professor Emerita of Business from Los Angeles Pierce College. She has taught business communication and business English topics for more than thirty years and has written several market-leading, internationally acclaimed textbooks, including BUSINESS COMMUNICATION: PROCESS AND PRODUCT and ESSENTIALS OF BUSINESS COMMUNICATION. A teacher's teacher and leader in the field, Dr. Guffey partners with and mentors hundreds of business communication instructors across the country. Her newsletters have a loyal readership around the world while her workshops, articles, websites and other teaching materials help instructors with all levels of experience achieve better results in their courses.

Customer Reviews

Feedback from Author
Dear Amazon:

The book you list here is the Student Study Guide to accompany my hardbound textbook BUSINESS COMMUNICATION: PROCESS AND PRODUCT. By listing this "paperback" at $26.95 and by not identifying it as the Student Study Guide, you are misleading readers. They think that a paperbound version of the complete book is available. Not true! Please identify the $26.95 book as Student Study Guide to accompany BC:PP. Thanks!

A Great Book for College Students
Business Communication: Process and Product has been the best textbook I have worked with. Everything is presented in a clear and reader-friendly manner. Of all the books I have had to purchase for my courses, this was well worth the investment. Even though I recently earned my degree, and am no longer taking classes, I am still benefiting from owning this book.

STUDY GUIDE! NOT A TEXT BOOK!
I wish I would've read the last review before ordering this product. This is a STUDY GUIDE, which usually comes FREE WITH purchase of the $... TEXT BOOK in book stores. Don't be mislead by thinking you're getting a great deal on a text book. It's not the real thing.