Media Basics
These are recommended books about media to get you started. Please look at the other categories for deeper lists.
Questioning the Media: A Critical IntroductionMedia Literacy: A ReaderThe Skin of Culture: Investigating the New Electronic Reality
Questioning the Media: A Critical Introduct...
$74.95
This is the best entry level book on media for undergrad students. It's a bit dated (pre-9/11), but you can supplement it with...
Media Literacy: A Reader
$119.95
If you need one book, get this. At 700 pages it is full of essential articles by many of the greats (including two by me!).
The Skin of Culture: Investigating the New ...
by Derrick De Kerckhove

This is one of the most brilliant and insightful books I've read about media. It's written by a disciple of McLuhan.
Screenagers: Lessons In Chaos From Digital Kids (Hampton Press Communication)Remediation: Understanding New MediaArt in the Age of Mass Media, 3rd Edition
Screenagers: Lessons In Chaos From Digital ...
by Douglas Rushkoff
$23.95
One of the most balanced discussions of teens and media.
Remediation: Understanding New Media
by Jay David Bolter
$19.14
This is a must read for anyone wanting to understand the continuum between art movements and new media. This text is referred ...
Art in the Age of Mass Media, 3rd Edition
by John A. Walker

A really amazing and accessible discussion of the relationship between art and media, a subject often neglected in media criti...
Approaches to Media Literacy: A HandbookWays of Seeing: Based on the BBC Television SeriesUnderstanding Media: The Extensions of Man
Approaches to Media Literacy: A Handbook
by Art Silverblatt
$23.95
One of the best common sense books on how to do media literacy that is not dogmatic.
Ways of Seeing: Based on the BBC Television...
by John Berger
$10.20
One of the earliest and most popular books to compare art and advertising. This book, though a little dated, is full of visual...
Understanding Media: The Extensions of Man
by Marshall McLuhan
$16.47
A classic must read.
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