Product Description

Booklist

In this era of entrepreneurialism, Atlanta freelancer Peter Bowerman shows those timid (but talented) souls how almost anyone can forge ahead as an independent writer. His advice is good, couched in brassy prose that is easy to read. He anticipates every conceivable question and issue, including typical charges, marketing oneself, types of available work, and dealing with deadbeats. There are great common-sense tips, too, in the psychology of handling clients who think they’re writers, those with limited budgets, and others demanding creativity. Personal anecdotes make the life of the freelancer real; the author includes samples of cold-calling scripts, thank-you notes, and a story or three about starting a writers’ group and partnering with other professionals.

Book Description

Dream of being a well-paid freelance writer? Long to carve out an enviable lifestyle with plenty of freedom, flexibility AND healthy income? But wait a minute…aren’t the words "starving" and "writer" forever joined at the hip? Not anymore.

How about a writing direction with plenty of work, strong and growing demand for good writers, hourly rates of $50-100+ ($60-75 average) and where all time is billed? No flat fees with vast, open-ended commitments of time. Translation? Less time working to pay bills and more time pursuing your writing passions.

We’re talking about freelance commercial writing – writing for business entities, large and small – the subject of The Well-Fed Writer, and quite possibly the answer for all aspiring writers who want to turn their love of writing into their living. The book was a triple-book-club-selection (Book-of-the-Month, Quality Paperback Book and Writer’s Digest) and earned several prestigious awards in 2001:

1) Second place in the ForeWord magazine Book of the Year Awards (Career Category)

2) Honorable Mention in the Writer’s Digest magazine National Self-Published Book Awards

3) Finalist in the Publisher’s Marketing Association Ben Franklin Awards (Best First Book).

Why commercial writing? In the past decade, two huge trends have sculpted the corporate American landscape: downsizing and outsourcing. Corporations are doing more with less: fewer people, less resources and smaller budgets. The workload is growing – especially with the exploding Internet – and many organizations rely heavily on freelancers to help them handle it.

Why do corporations hire freelancers? For good solid economic and creative reasons. With a freelancer, corporations don’t have to pay salary, benefits, and vacation time. But they will pay a freelancer $60-80 (average) for their time. In addition, they pay only what they need when they need it. And with a network of freelancers, they get a broad spectrum of fresh talent (hard to get with in-house staff writers used to writing about the same topics day after day) which they can form-fit to their specific writing needs.

What’s "commercial writing"? Marketing brochures, ad copy, newsletters, direct mail campaigns, video/CD-ROM scripting, speeches, sales sheets, proposals, web content, and so much more.

Veteran commercial freelancer Bob Bly, known as the freelance writing "guru" for his 35+ writing titles, says of commercial freelancing: "I know of no other arena of writing so lucrative yet so easy to get started in."

The Well-Fed Writer will take you step-by-detailed-step through, indeed, everything you need to know to quickly get your share of this exciting and highly lucrative arena of freelancing.

Product Details

• Amazon Sales Rank: #124670 in Books
• Published on: 2000-08
• Original language: English
• Number of items: 1
• Binding: Paperback
• 282 pages

From Booklist
In this era of entrepreneurialism, Atlanta freelancer Bowerman shows those timid (but talented) souls how almost anyone can forge ahead as an independent writer. His advice is good, couched in brassy prose that is easy to read. He anticipates every conceivable question and issue, including typical charges, marketing oneself, types of available work, and dealing with deadbeats. There are great common-sense tips, too, in the psychology of handling clients who think they are writers, those with limited budgets, and others demanding creativity. Personal anecdotes make the life of a freelancer real; the author includes samples of cold-calling scripts, thank-you notes, and a story or three about starting a writers' group and partnering with other professionals. For beginning scribblers only; more experienced soloists may disagree with some points made. Barbara Jacobs
Copyright © American Library Association. All rights reserved

Review
"...brimming with nuggets of practical advice. If you're serious about writing for fun and profit, you MUST buy this book!" -- Bev Walton-Porter, Editor-BookStop, Inkspot.com

"...everything you need to know to be a freelance commercial writer...a topic most how-to-freelance books skip entirely." -- Teresa Mears, Editor/Publisher, FreelanceSuccess.com

"As a publisher who hires freelancers, I’ve learned most writers stink at marketing themselves. This book is enormously needed." -- Anne Holland, Publisher, MarketingSherpa Newsletter

"Engaging, motivating, comprehensivepowerfully useful. An encyclopedic collection of freelancing fundamentals suffused withfreedom and possibility..." -- Michael Perry, Author, "Handbook for Freelance Writing"

"If you’ve been afraid to tackle corporate writing...this book has everything you need to get you started." -- Moira Allen, Author,

"I’ve urged dozens of people to buy 'The Well-Fed Writer'...Now, I’ll be recommending the sequel...resources are unbeatable." -- Marcia Yudkin, Author,

"No starving in a garret for this author. If you've ever dreamed of becoming a free-lance writer, you'll be hooked..." -- Linda Mitchell, Editor, Kennedy's Career Strategist

"This is the smartest, most useful guide to freelancing I’ve ever read....get [it] and follow its savvy advice." -- Daniel H. Pink, Author, Free Agent Nation: The Future of Working For Yourself

"Writers regularly ask...where to find lucrative freelance work. From now on, I'll tell them to read 'The Well-Fed Writer'..." -- Debra Koontz Traverso, Author, Editor, WriteDirections.com

"…with a snappy conversational tone…Bowerman spells out everything…excellent guidelines and inspiration." -- ForeWord, The Magazine of Independent Publishing

About the Author
Peter Bowerman is an Atlanta-based freelance commercial writer, columnist, business coach and author. In 2000, he self-published the award-winning Book-of-the-Month Club selection, "The Well-Fed Writer" and in September 2004, released its companion volume, "The Well-Fed Writer: Back For Seconds" (2004).

His first book has become a how-to "standard" on starting a lucrative commercial freelancing business – writing for corporations and creative agencies and for rates of $50-125+ an hour.

Bowerman's commercial client list has included The Coca-Cola Company, BellSouth, IBM, UPS, American Express, Mercedes-Benz, The Discovery Channel, Junior Achievement and many others. He has published over 250 articles and editorials, leads seminars on writing and is a professional coach on both commercial freelancing business start-up and self-publishing.

Customer Reviews

How hungry are you?
Think about it. Over the past several thousand years, how many writers have been well-fed? Relatively few. That's the bad news. The good news is that in the so-called Age of Information, there are more and better opportunities for writers than at any prior time in history. Bowerman's primary objective is correctly indicated in the book's subtitle: He suggests how to achieve financial self-sufficiency as a freelance writer in six months or less. After a well-written Introduction (which we would logically expect from an expert on writing), Bowerman organizes his material within 15 chapters which range from "An Enviable Lifestyle" to "The Home Stretch." He then provides three appendices, any one of which is worth much more than the price of the book. Appendix A consists of sales letters, a sample contract, a sample brochure, and a sample direct mail piece; Appendix B offers various writing samples; Appendix C is "For Women Only" and includes interviews with "At-Home Moms" writers.

Here in a single volume is about all the information and advice anyone would need who is thinking about or who has already embarked on freelance writing. Many years ago, a professional writer was asked about how he gets started: "I sit there and stare at a blank sheet of paper and wait until beads of blood begin to appear on my forehead." Today's writer probably stares at a computer screen. Point One: writing is easy but re-writing is VERY HARD WORK It requires great self-discipline. Point Two: Getting someone to pay for what has been written is also VERY HARD WORK. Self-promotional skills are at least as important as writing/re-writing skills. These are my two points of emphasis with which, presumably, Bowerman agrees. He fully understands the importance of both kinds of skills. His is not a writer's manual, per se. It's greatest value really is derived from his observations, strategies, and tactics with regard to achieving "financial self-sufficiency through freelance writing." Keep in mind, that may take more than six months.

Hemingway once explained that he wrote "to get it out." Almost all of the great authors of fiction wrote because they had to and most of them struggled to pay their bills. Few became (and then remained) solvent and even fewer became wealthy. Let's get it straight right now. Do you feel compelled to write? Why? Or would you merely "like to write"? I have yet to meet anyone (including homeless people) opposed to financial self-sufficiency. Let's all assume that it is desirable. Let's also assume that you feel compelled to write and are willing (preferably determined) to make and then sustain a commitment to rigorous preparation. Finally, let's assume that (with talent as well as compulsion and commitment) you produce work worthy of compensation. Now what? Bowerman thoroughly answers that question.

Those who share my high regard for this book are urged to check out Strunk and White's Elements of Style, King's On Writing (yes, that King), Zinnser's On Writing, any essays written by E.B. White and George Orwell, and finally, two other sources which may seem inappropriate but aren't: Foster's How to Get Ideas and Reiman's Thinking for a Living.

Some useful info, but don't take it as gospel
I've been a professional technology writer and editor for 15 years. Most of those years were spent as a full-time freelancer, and yes, I made the stated financial goals for most of those years, usually at the high end. Yet, with all these enthusiastic book reviews and people claiming how much they learned from The Well-Fed Writer, I thought it was worth my time to find out why this book is so highly regarded. My conclusion is that it has good information, but it also has a few faults which mar its value.

Let's address the good stuff, first. Bowerman does a good job of encouraging the timid wage slave into the land of working for oneself. If you've been wanting someone to talk you into this career, this book will undoubtedly do so. He also gives a pretty good overview of the different kinds of writing with which he's personally acquainted, which means writing marketing copy. Most readers will walk away with a reasonable sense of how the business side of writing works, and that's a good thing. He has a bright and encouraging writing style, so this is not a painful book to read.

However, I've been editor at several technology publications (as well as writing thousands of articles, a handful of books, product manuals, white papers, newsletters, and more). This has put me in front of a lot of writers who truly want to make a living as freelancers but -- despite the pumped-up "you can do it!" Right Attitude that Bowerman encourages -- simply aren't going to make it.

The biggest reason is that *wanting* to write well doesn't mean you *do* write well. He glosses over the section on "have someone you trust evaluate your work," and I wish he gave more advice here. As just one fer-instance, *don't* ask "am I good enough?" advice from someone who cares about you and knows you well; they'll be positively disposed towards you, and an editor won't. Also, someone who knows you well will "hear" your voice in the words written down, even if it isn't there.

Plus, he assumes that any good writer can write well in any genre. It isn't true. I've worked with book authors who can't write an article, and vice versa. I've seen people who can write a how-to but can't write a product review. Personally, I find it so difficult and slow to write decent marketing copy that I soon realized that I couldn't make money at it (and I hated trying, even though "the money is so much better!").

Succeeding as a freelancer requires several attributes. Yes, you do need to know how to write well. You also need to know how to write for your audience, which is a skill that many lack (I know, as I'm the one who rejects their manuscripts). You also have to do so on deadline. And you have to be able to write well _fast_, to market yourself relentlessly (finding the balance between "persistent" and "pest"), and to remember to send invoices (a surprising weakness but one I encounter regularly).

Because Bowerman comes from a sales and marketing background, some of these skills come more naturally to him. Maybe they do to you, too, but I know how difficult it was for me to learn to drum up business. It took me a few years to learn and adjust to my own weak spots both as a writer and businessperson.

One thing that wasn't a problem for me (or apparently Bowerman) but is very real to others is learning to motivate oneself as a home-worker (which most freelancers are). He covers this last point, but since he's busy telling you that you'll succeed, you may not be aware that maybe you won't.

That sales background occasionally irritated me, because he's so busy reassuring you that you _can_ do this that he leaves out sections on "when to know if you've failed." (Mark Twain said, "Write without pay until somebody offers pay. If nobody offers within three years, the candidate may look upon this circumstance with the most implicit confidence as the sign that sawing wood is what he was intended for.") And I sure wish he warned readers that there will inevitably be a day where you're owed $20,000 from clients who are good for the money, but you don't have the cash to pay your bills today.

Whew. All that sounds as though I'm trying to talk you out of reading this book. I don't mean to do so; it's a good book. It's just not the only book you should read before you quit your day job and embark on this new career.

Even an Old Dog Learns a Few New Tricks
With more than 13 years experience as a Freelance Commercial Writer, I labored under the impression there was little I could learn about marketing my business. Shortly after starting Peter Bowerman's book I realized my mistake.

Experience taught me the key to longevity was marketing. Yet, starting with Chapter 5 I discovered a bevy of clever marketing tips. Even those marketing ideas I employed -- praised by clients as never seen prior -- were not only described but embellished with unanticipated levels of sophistication. I found myself scribbling notes in the margins and on the back cover so each nugget would not be lost.

Whether you are considering a freelance writing career or are a wizened veteran, this book details a system which can lead to freelance writing's motherlode.