Product Description

It's not all in the delivery. Here's expert guidance on how to write a dynamic speech. Splashy slides, confident body language, and a lot of eye contact are fine and well. But if a speech is rambling, illogical, or just plain boring, the impact will be lost.

Now everyone can learn to give powerful, on-target speeches that capture an audience's attention and drive home a message. The key is not just in the delivery techniques, but in tapping into the power of language.

Prepared by an award-winning writer, this authoritative speech-writing guide covers every essential element of a great speech, including outlining and organizing, beginning with a bang, making use of action verbs and vivid nouns, and handling questions from the audience. Plus, the book includes excerpts from some of history's most memorable speeches--eloquent words to contemplate and emulate.

Product Details

• Amazon Sales Rank: #26537 in Books
• Published on: 1999-10-05
• Original language: English
• Number of items: 1
• Binding: Paperback
• 288 pages

Features

• ISBN13: 9780814470541
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.
• Click here to view our Condition Guide and Shipping Prices

Review
"[Dowis]...provides refreshing...insights, peppered with dry humor, about how [to] create and present a speech from start to finish." -- Industry Week, February 2000

About the Author
Richard Dowis (Waleska, GA) recently retired from his position as senior vice president at the PR firm of Manning, Selvage & Lee. He now leads several popular business-writing seminars and is the president of the Society for the Preservation of English Language and Literature. He has also won PRSA Phoenix Awards for speech and annual report writing. His books include How to Make Your Writing Reader-Friendly and (as coauthor) The Write Way.

Customer Reviews

Speech coach says "A+"
This is a terific book. I own and have read over 700 communication/speech books and this is one of the best. The author gives equal weight to both content, the "what," and delivery, the "how" of the message. He calls this a holistic approach -- and it's right on the mark. He covers the basics -- editing a topic, analyzing the audience, organizing the ideas, and opening and closing with pizzaz. In addition he gives examples of real speeches, from famous and not so famous people to illustrate his points. He also spends a solid amount of time talking about language style and how to achieve "memorability" through specific language tools. The author provides the reader with a checklist for writing, and a list of resources for additional help in crafting a speech. Finally, he spices his discussion of writing a better speech/presentation with practical hints about delivery. In lieu of (or in conjunction with) working with a speech coach one-on-one, this is a book that should be read and re-read by everyone who is serious about improving his or her public communication skills.

An Excellent Resource for Speakers
Richard Dowis spends no time lamenting this lost art. Instead he focuses his energy on its resurrection.

Dowis's background in journalism and public relations provided the foundation for his writing a remarkably readable book. His conversational style serves as a model for the language you would want to hear -- and use -- in a speech. Frequent headings and an especially legible font also contribute to the book's readability.

In _The Lost Art of the Great Speech_, Dowis addresses every conceivable aspect of this topic -- from deciding whether to accept a speaking engagement to "leveraging" a speech by converting it to one or more publishable articles. The book takes a holistic approach to speech writing. Chapters follow the process of speech preparation, including delivery as well as crafting. In addition, Dowis discusses topics such as how to write a speech to be delivered by someone else and how to introduce a speaker.

Each chapter includes pertinent excerpts from actual speeches, many taken from the business world, and also includes a full speech or a substantial excerpt of a speech by a well-known person. Many of these speeches have historical significance. Having asserted that "reading and listening to speeches is one of the keys to learning how to write and deliver them," Dowis supplies us with many examples to study.

Dowis devotes several chapters to rhetorical devices that can lift a speech from the respectable to the eloquent. To illustrate how rhetoric can immortalize a concept, he compares several versions of an idea that appeared in speeches by famous Americans.

In addition to a detailed index, _The Lost Art of the Great Speech_ includes two helpful appendices: An Editing Checklist for Speech Writers and Resources for Speakers and Speech Writers.

_The Lost Art of the Great Speech_ is a valuable resource for anyone who might have the opportunity to address a group of people. Although it does not include study questions or practice exercises, it would be an excellent book for a class of high school or college students as well as for adults who are studying independently.

Fantastic- a great resource
Ultimately, what stays with an audience, is the content of your speech. Richard Dowis, a former journalist and retired senior vice president of Manning, Selvage, and Lee Public Relations provides information to help you effectively collect, organize and shape content into powerful speeches. He urges you to consider first the purpose of your speech, what you really want the audience to walk away with. Then, to fit your purpose into the format and time allotted. You must begin by researching your topic, clarifying your purpose, creating an outline and identifying a strong thesis, or unifying idea. When organizing your speech the most important consideration is that it must be logically organized. He identifies several organizational strategies you can use. For example, Chronological order, the "Big Bang" where a shocking thesis is presented up front, and Cause-and-effect which outlines the causes of a problem, describes its effect and suggests a solution. He also provides the following guidance on writing your speech:

1. Begin Well: Your opening should establish rapport with the audience, set the tone, reinforce your credibility and arouse interest in your subject. 5 categories of opening are: novelty, dramatic, question, humorous and reference/quote.
2. Watch Your Language: Avoid Jargon and overly complex language. Try instead for a simple elegance. Be yourself.
3. Use Proven Techniques: The Rule of Three: Organize related thoughts into groups of three to make them more memorable and dramatic. Anaphora: repeat words or phrases at the beginning of several sentences.
4. When using statistics: make them interesting and meaningful, express statistics in terms your audience can understand, and avoid using too many raw figures in a row.
5. Closing the Speech: use your closing to reinforce your point, or to reinforce the goal of the speech. Most closings fall into seven categories: Summary, Wrap-up, Direct appeal, Thesis, Reference, Inspirational, and Humorous/Anecdotal.
6. Editing: When editing consider content, organization, style, language and grammar.