Product Description

"The evergreen subject of American gluttony and sloth brings out the best in scientist-advocates, and the authors, while drawing on a mountain of statistics and studies, make their indictment both funny and appalling."
--Publishers Weekly

"Brownell and Horgen uncover some of America's biggest diet hazards and how to avoid them."
--Self magazine

"This is a fascinating, empowering must-read filled with practical ways to take action."
--Shape magazine

"Food Fight is . . . an important contribution to the discourse around the obesity epidemic. I highly recommend it to anyone who wishes to learn more about the role of the food industry, and especially to public health advocates looking for clearly presented research and ideas for positive change."
--Michele Simon, founder and director of the Center for Informed Food Choices

Product Details

• Amazon Sales Rank: #75358 in Books
• Published on: 2004-09-16
• Original language: English
• Number of items: 1
• Binding: Paperback
• 356 pages

From Publishers Weekly
The war against obesity must go beyond personal responsibility and will power to encompass a Gandhian mass movement against a food industry and a social order intent on fattening us, argues this fact-filled but ferocious manifesto. The authors, academics with the Yale Center for Eating and Weight Disorders, contend that our abundant, super-sized meals and our modern, sedentary lifestyles have formed a "toxic environment" that indulges our genetic fat-storage proclivities to a pathological degree. The result is an "epidemic" of obesity, cardiovascular disease, diabetes and low self-esteem. Brownell and Horgen blame these side effects on a car-centric culture that has virtually criminalized walking (27% of adult Americans, they report, get "no physical activity at all") while parking kids in front of television, video games and computers and eliminating gym classes from cash-strapped schools. But the worst villain of the book is the politically powerful food industry, which, the authors say, plies us with cheap fat and sugar while keeping healthier foods scarce and expensive, bribes schools to sell children soft drinks, and bombards children with junk-food ads from the moment they leave the womb. The authors recast the usual diet-and-exercise discourse in the rhetoric of social justice, calling for a grass-roots mobilization to fight Big Food, a "national strategic plan," and specific measures like junk-food taxes and banning ads that target children. Libertarians may consider this the worst kind of victimology. But the evergreen subject of American gluttony and sloth brings out the best in scientist-advocates, and the authors, while drawing on a mountain of statistics and studies, make their indictment both funny and appalling.
Copyright 2003 Reed Business Information, Inc.

Review
"Food Fight is... an important contribution to the discourse around the obesity epidemic. I highly recommend it to anyone who wishes to learn more about the role of the food industry, and especially to public health advocates looking for clearly presented research and ideas for positive change."

From the Back Cover

The most penetrating look yet at the enemy--the toxic food environment--and the havoc it is wreaking on the health of our nation

"Food Fight is a blueprint for the nation taking action on the obesity crisis. In his analysis, Brownell is balanced but bold, courageous and creative. A public health landmark."
--David A. Kessler, M.D., Dean, Yale School of Medicine, Former Commissioner of the Food and Drug Administration

"We are indeed involved in a food fight. It is a fight for the health of America--especially our children. This book provides much of the necessary ammunition to win this fight."
--David Satcher, M.D., Ph.D., former Surgeon General, Director of the National Center for Primary Care, Morehouse School of Medicine

"Provides a compelling approach to reverse the obesity epidemic now gripping our nation. Anyone concerned about this crisis, and that should include all Americans, will find this book enlightening."
--Walter C. Willett, M.D., Dr.P.H., Chair, Department of Nutrition, Harvard School of Public Health

"Food Fight is a very informative, provocative, and well-written account of the role of food in the growing public health problem of obesity. I highly recommend it."
--Steven N. Blair, P.E.D., President and CEO, The Cooper Institute

"Food Fight rings the alarm to enlist Americans in an effort to protect children from the 'toxic environment' that is leading to skyrocketing rates of obesity and other health problems."
--Michael F. Jacobson, Ph.D., Executive Director, Center for Science in the Public Interest

"Kelly Brownell and colleagues were among the first to sound the alarm, that an increasingly "toxic environment" puts everyone, and especially children, at risk for obesity. Food Fight enters the front lines in the battle between public health and private profit."
--David S. Ludwig, M.D., Ph.D., Director, Obesity Program, Children's Hospital Boston, Harvard Medical School

A staggering 65 percent of Americans are overweight. Obesity now surpasses smoking in health-care costs and impact on chronic illness and is on the rise in every country in the world. It is spurred on by thousands of years of evolution that have crafted humans into beings that seek out sugar, fat, and calories and is caused by a toxic food environment that offers up food as never before. Food is available virtually everywhere and at any time. It is cheap, sold in ways to maximize consumption, engineered with fat, sugar, and flavors to exploit our biological urges, and pushed relentlessly by powerful companies that have influence at the highest levels of government.

The most startling victims are children. The food industry is granted free and unencumbered access to our children, creating conditions where even the most diligent parents have trouble fighting off the toxic influences. Because of this, today's children may be the first in American history to live shorter lives than their parents.

We are literally eating ourselves to death, and our government leaders have done almost nothing about it.

In Food Fight, Kelly D. Brownell, Ph.D., a world expert on obesity, nutrition, and eating disorders, reveals both the roots of the problem and what might be done. Along with coauthor Katherine Battle Horgen, Ph.D., he traces the subtle convergence of public indifference, corporate opportunism, and tradition that in a few short decades has transformed the American waistline and has created a tidal wave of disease. The authors offer an unflinching assessment of a culture that feeds its pets better than its children, manipulates children into poor eating habits with toy giveaways and in-school promotions, and makes it nearly impossible for the poor to be healthy.

But Food Fight offers good news, too. It is an inspiring call to action from one of the nation's most effective public-health advocates. Dr. Brownell outlines bold public policy initiatives for reversing the trend. He and Dr. Horgen describe steps individuals can take to help safeguard their own and their families' health. And they offer a workable plan for improving individual and family eating and exercise habits.

Customer Reviews

Bite-Sized Solutions to a Super-Sized Problem
After reading the first few chapters of Food Fight, I thought "same old stuff." Americans are too fat, eat a poor diet, don't get enough exercise, what else is new.

After a few more chapters, I became overwhelmed with the magnitude of the problem. The fast food companies and agribusiness corporations are too powerful, health care organizations are not really interested in solving the problem, and even the schools are inundated with Channel One advertising and contracts from soft drink companies. How on earth can we even begin to address this problem? Is there any hope?

Then Brownell gets into solutions. Of course the individual needs to take responsibility and eat less, eat better, and exercise more. But communities need to demand changes, such as limits on what kind of advertising the kids see while they are in school, classes (for kids and adults) on nutrition and exercise, neighborhood walking and bicycle paths in safe places. And governments should be involved as well, providing national ad spots about health and fitness, perhaps using the anti-tobacco campaigns as a guideline.

Brownell discusses the solutions in the last part of the book, then ends with a handy summary of recommended actions. What starts as a rather depressing book turns out to be a positive, optimistic look at what we can do at different levels to tackle a growing problem.

It's Not Just The Individual
It's interesting to read the comment left by a reviewer telling author Kelly Brownell to "grow up." I am not sure this person even read the book, because it's in fact the author that is urging us to wake up.

Brownell gives an astute analysis of how the food industry targets CHILDREN. In detail, Brownell discusses what has happened to make obesity so prevalent in America, and why today's kids are so fat: giant portion sizes, sodas and candy in schools, multi-million dollar cross-marketing campaigns pushing junk foods rather than healthy foods, phased-out physical education programs, computers, movies, tvs and drive-throughs that keep us sedentary. His main question is: Why is America exploiting its kids? We don't want our children to smoke cigarettes, drink, or take drugs -- we want our kids to be educated and successful -- but if they want a Big Mac with Large Fries for dinner and a Big Gulp to wash it back, or Pop Tarts and a Pepsi for lunch, that's okay? His point is it's irresponsible and until we can get people to wise up to the manipulations of the Big Food companies, our kids are going to get fat. Parents have limited control over what their kids eat at school, the commercials they see and what they choose to eat, and for the most part kids make bad choices because they are getting reinforced messages from advertising. The appeal of a pop star peddling a cheeseburger can be very seductive, as can a cereal aisle filled with products that are movie tie-ins. These kids will suffer the same way smokers suffered before the truth about nicotine came out.

There's more. Brownell explores how this fat trap can be reversed through education, limited commercial exposure to kids, removal of soft drinks in public schools, renewed phys ed programs,incentives to eat healthier, reasonable portion sizes, and celebrate these changes when they are made. Not so long ago tv shows told kids to eat apples and oranges instead of ice cream and twinkies, and schools awarded kids who passed the President's Fitness Test. It's time for change.

Read this book before your next trip to the grocery store!
After reading Kelly Brownell's factual, rational and well-balanced book about the food industry and the American obesity crisis, I came away with the realization that basically the food industry is determined to turn all of us into foie gras. As Brownell, Director of the Yale Center for Eating and Weight Disorders, and co-author Katherine Horgen methodically demonstrate, the now global epidemic of obesity is anything but a lonely individual battle against overeating. Instead, we are victims of a host of factors that tip the scales dramatically against all of us: supersizing, saturation advertising from infancy on, aggressive lobbying, fast food and sugar-laden soft drinks in schools, the high cost and difficulty of finding healthy foods, plus all the factors that keep us sitting passively rather than exercising. It's a public health problem of enormous size, and as Brownell and Horgen consistently point out, it requires a political and environmental solution.

While the authors back up their argument with authoritative research, statistics and analysis, I was most struck by some of the details they reported: baby bottles with soft-drink logos, Ronald McDonald's 100% recognition rate among American children, the 70% of eight-year-olds who rate fast foods as healthier than home cooking, the fact that feeding a family with healthy food costs 50% more than with junk food, that many "servings" are up to seven times larger than those the USDA statistics on fat, carbohydrates and calories are based on, and, as has been widely reported, the projection that the current generation of overfed, under-exercised, diabetes-and-heart-disease-prone children may be the first in recent history to live shorter lives than their parents and grandparents.

We Americans are used to tackling challenges and problems individually. In many cases, that's a great quality. But when an entire generation is being supersized, with enormous impacts on health and well-being, we need a different approach. Brownell and Horgen spend the last third of the book developing a coherent, thoughtful and much-needed societal approach to the obesity epidemic.

If you want to understand why this public-health epidemic has burgeoned now, and what we as a society can do about it, _Food Fight_ is the place to start.

Robert Adler, Ph.D., author of _Medical Firsts: From Hippocrates to the Human Genome (John Wiley & Sons, March 2004).