Product Description

FINALLY, THE TRUTH ABOUT HEALTH AND FITNESS IS REVEALED

"Craig has helped an incredible number of people around the world get started on a path to living better. This book provides valuable information essential for anyone interested in improving their health."
-- Cindy Crawford, Model

For years we've all been tricked into spending our hard-earned money on products that "guarantee" impossible results. For most of us, the struggle to lose weight, stay fit or just maintain the semblance of a healthy lifestyle is a constant battle. Unfortunately, there are people and industries that prey on our vulnerabilities. We are relentlessly enticed by advertising, seduced by marketing gimmicks, prescribed unnecessary drugs, served unhealthy food, sold useless products, misled by government agencies, and, well, left to fend for ourselves as our health deteriorates.

Shockingly, the very industries that promise to improve our health have actually deceived us and are sabotaging our efforts. Fit Advocate and former industry insider Craig Pepin-Donat walked away from a career as a top fitness industry executive to expose the big, fat health and fitness lie and he is here with a message. Stop getting ripped off by diets, gimmicks, fads, books, fitness gurus and billion dollar industries trying to con you out of your money.

The Big Fat Health and Fitness Lie exposes the industries and companies that profit at the expense of your health and your pocketbook, but it doesn't stop there. It is chock full of insights, recommendations and resources to get you on the path to a healthy and fit lifestyle -- permanently. Before you spend another penny on health and fitness products, you owe it to yourself to read The Big Fat Health and Fitness Lie.

The Big Fat Health and Fitness Lie will:
* Protect you from the scams, rip-offs and outright lies of unscrupulous companies
* Expose the dirty little secrets of the health care and pharmaceutical industries
* Reveal step-by-step how to create a healthy and fit lifestyle
* Show you how to lose weight safely and permanently
* Save you thousands of dollars on products that don't work
* Provide hundreds of valuable resources on your path to better living

THE TRUTH WILL CHANGE YOUR LIFE!

Product Details

• Amazon Sales Rank: #867984 in Books
• Published on: 2007-04-01
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 258 pages

From the Publisher
"Craig has helped an incredible number of people around the world get started on a path to living better. This book provides valuable information essential for anyone interested in improving their health."
-- Cindy Crawford, Model

"Craig's message of creating the health we desire is compelling and inspiring. His book is a testament to taking responsibility for your health and well-being."
-- Kitty Gurkin Rosati, M.S., R.D., L.D.N., Nutrition Director, The Rice Diet Program, Bestselling Author of "The Rice Diet Solution," "The Rice Diet Cookbook" and "Heal Your Heart"

"A compelling and eye-opening look at America's fitness and diet industries from a veteran insider."
-- Henry S. Lodge, M.D., Columbia University College of Physicians and Surgeons (Assistant, Professor of Clinical Medicine), Bestselling Author of "Younger Next Year" and "Younger Next Year for Women"

"Craig Pepin-Donat busts myths and offers real solutions that can improve your health. If you want to lead a fit, healthy and happy life, read this book!"
-- Hyla Cass M.D., Author of "Natural Highs" and "8 Weeks to Vibrant Health"

"Mr. Pepin-Donat's book is a vital, honest and direct approach necessary to make informed choices to improve your health."
-- Dr. Rudolf Bertagnoli, World-renowned surgeon and founder of First European Center for Spine Arthroplasty/Nonfusion Technologies

"The Big Fat Health and Fitness Lie pulls no punches and gives readers the tools required to take charge of their health and their life."
-- David Rippe, Author of "The Flip: Turn Your World Around"

"If you exercise, if you want to lose weight, if you want to remain healthy, if you want to protect your pocketbook from health scams, you cannot afford to be without THE BIG FAT HEALTH AND FITNESS LIE."
-- Randall Fitzgerald, Author of "The Hundred Year Lie; How Food and Medicine Are Destroying Your Health"

"Craig's efforts within the health and fitness industry have had a positive impact on a tremendous number of people worldwide. The information he provides in this book is a boon to anyone who chooses to benefit from his many years of experience."
-- Tom Hopkins, Master Sales Trainer and author of "How to Master the Art of Selling"

"The Big Fat Health and Fitness Lie focuses on the need to seek the truth concerning what has become a huge industry worldwide - the diet, health, and fitness industry. Mr. Pepin-Donat's book will help guide the reader to ask the right questions and search for the right answers."
-- Antonia Demas, Ph.D, Author of "Food Is Elementary: A Hands-on Curriculum for Young Students"

"Craig Pepin-Donat is easily the foremost international motivational health and fitness trainer in the world. There is no more qualified or better health and fitness professional in the business today."
-- Mark Mastrov, Founder and Chairman of 24 Hour Fitness

"To know Craig is to know a true expert and authority within the worldwide health and fitness industry. The Big Fat Health and Fitness Lie will deliver his experience and positive message for health and fitness success directly to the consumer. It is guaranteed to change lives on a massive scale."
-- Charles Damiano, Health, Fitness and Nutrition Expert; 2004 "Body for Life" Grand Master Champion

From the Author
"My promise is that within these pages you will find vital information that will save you significant time and money. You will learn how to become a savvy and economical consumer of health and fitness products who is immune to the bogus marketing of those who seek to separate you from your hard-earned money. I will expose the sales and marketing juggernaut and detail how to crack the psychological code for what triggers the buying decision for these products and services. This knowledge will insulate you from their deceptions and lies. More important, each chapter contains a detailed road map for building a solid foundation that will enable you to achieve lasting health and fitness success.

Page by page, you will see that I am not interested in sensationalizing the information and it is not written to make money at the expense of others. It is simply the truth. The truth, however, is not always pretty, especially when it reveals the dirty secrets within these industries.

What I am sharing was as difficult for me to write as it will be for many of you to accept. But accepting the truth is the only path to genuine health and fitness results. This book reveals why most health and fitness products and services will never help you achieve your goals. With this knowledge, you will be better prepared to make decisions that will undoubtedly improve and, hopefully, extend your life."

About the Author
Craig Pepin-Donat is uniquely qualified to speak on issues of health and fitness. Starting as a nationally certified personal trainer and rising to the top of his profession, Craig led several high profile fitness organizations as president and as executive vice president of sales and marketing for the world's largest fitness organization.

With over a quarter century of experience, he has operated more than 450 health and fitness clubs in 11 countries and has visited over 30 countries while studying health and fitness trends worldwide. He has researched and purchased millions of dollars worth of fitness equipment, dietary supplements and other health and fitness related products. Craig has created numerous professional training programs, based on his simple formula for success, that have positively affected hundreds of thousands of people.

From this unique experience, he has developed a keen understanding of the physiology that triggers health and fitness buying decisions and the real world issues that prevent people from attaining lasting results. He has dedicated his life to helping people through health and fitness education. He now brings that knowledge and expertise to you in this book.

He is currently president and CEO of CPD Enterprise, LLC and the founder of The Fit Advocate (FitAdvocate.com), which is designed to support his mission of protecting and enhancing the lives of health and fitness consumers. He lives with his wife and daughter, with another daughter on the way, in Jacksonville, Florida.

Customer Reviews

A "Must-Read" for Anyone Wanting to Improve their Health & Fitness
The Big, Fat Health and Fitness Lie is a "must-read"! Pepin-Donat offers excellent advice, not only for those trying to loose weight, but for anyone looking to make a lifestyle change. He exposes the truth about the hundreds of diet ads, fads and scams that we see every day, along with the other industries related to health and fitness that are helping to hurt us. He not only explains how one can achieve their fitness and health goals, he offers sound, personal testimony. He's not just someone telling you what to do and what to avoid--he seems to live it. Heart-felt and honest, the Big, Fat Health and Fitness Lie gets to the core of the matter, when it comes to our health and fitness and the things that hinder us and can help us.

"Get busy living!"
Noted fitness expert and consumer advocate Craig Pepin-Donat makes it easy to separate scams from simple truth in his forthright and eminently readable book, "The Big Fat Health and Fitness Lie." Pepin-Donat offers details, as only an insider can, that debunk a number of health-and-fitness myths, along with "simple, but not easy" suggestions for taking charge of your health --- and your life.

When it comes to improving our health and fitness, most of us like to assume we're on the right track. We know it's important to get (and stay) healthy and fit, and we're determined to reach that goal. The trouble is, it's just so hard to do. Thank goodness there are miracle diet pills, weight-loss supplements, and perfect home gyms that will do the work for us! But it's not that easy. Even though we think we can't be fooled by slick sales pitches or swayed by heartfelt testimonials, the multi-billion-dollar health and fitness industry knows we can be--and that we're willing to pay for it.

But Pepin-Donat keeps us from getting duped. From taking vitamins to buying exercise equipment and many points in between, "The Big, Fat Health and Fitness Lie" shines a bright light on the path to positive self-improvement, so that we can, as Pepin-Donat so succinctly puts it, "get busy living!"

A Reality Check on Health and Fitness
This insider's critique of the fitness industry provides valuable knowledge needed as one traverses the lies, scams and fraud prevalent on the road to a healthy lifestyle. This is a candid assessment of weight loss plans and products, gyms and fitness equipment, supplements and food fads. The author knows of what he speaks. He calls on his years of experience working at the top of the fitness industry, as well as his own struggles with diet and exercise. Pepin-Donat does not have tunnel-vision when it come to fitness. He has a good grasp of the bigger picture and talks of the negative impact of addiction in all its forms (not just food) on one's search for a wholesome life. The book is a fast read, does not confuse one with "fitness" lingo, and backs up its message with research and data. The author's message is not that one should become a fitness fanatic or build the perfect body. The goal is to find a lifelong health and fitness plan that will enhance one's lifestyle, physically and emotionally. Needs to be on your bookshelf!