Listmania!
Best Marketing Books
By an Amazon.com customer
Guerrilla Marketing for Consultants: Breakthrough Tactics for Winning Profitable ClientsGuerrilla Marketing for Consultants: Breakthrough Tactics for Winning Profitable Clients by Jay Conrad Levinson
Buy new: $13.57 / Used from: $5.90
So thoughtful, useful, and profound that anyone can learn from it, not just consultants.
WinningWinning by Jack Welch
Buy used from: $9.49
Marketing is hardly mentioned, but it is inconceivable not to know Jack and Suzy Welch's wisdom.
Blink: The Power of Thinking Without ThinkingBlink: The Power of Thinking Without Thinking by Malcolm Gladwell
Buy new: $9.35 / Used from: $4.88
Every marketing person needs to understand how humans make decisions. Malcolm Gladwell is so smart.