| Below are a number of books which I have found to go above the normal business-type book (i.e. something which you will want to read cover to cover). Enjoy! | ||
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| Influence: Science and Practice (4th Edition)
by Robert B. Cialdini $18.72 I've lost count of the number of times I've recommended this book It is eye opening for anyone in sales, negotiations, or for... | Start with NO...The Negotiating Tools that ...
by Jim Camp $15.61 While I do not agree with a lot of what Camp says in this book, it is well worth reading for a broadening point of view and be... | The Trusted Advisor
by David H. Maister $10.85 Want to know how to move from a consultant to being the consultant of choice – The trusted advisor? Then, this is your book. |
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| The New Strategic Selling: The Unique Sales...
by Robert B. Miller $11.02 For anyone selling business to business this is the one book you need to read. Whether you are in sales, technical sales, pre... | Selling the Invisible: A Field Guide to Mod...
by Harry Beckwith $15.61 How do you marketing something that the prospect can't touch and feel? Beckwith does a good job describing how to market in t... | The Pursuit of Wow! Every Person's Guide to...
by Tom Peters $10.85 Those companies that get it - what you and I as consumers are looking for – make extra ordinary profits. You know the compani... |
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| Made to Stick: Why Some Ideas Survive and O...
by Chip Heath $15.21 What a great concept; research ideas, myths, ads, etc. that we all still remember (true or not) and develop a framework for wh... | Permission Marketing : Turning Strangers In...
by Seth Godin $18.00 A thought process and methodology with which I wholeheartedly agree. Begin a conversation with potential customers, give them... | Speak the Speech!: Shakespeare's Monologues...
by Rhona Silverbush $26.40 A shameless plug for my wife's book. That having been said, this book is a great reference for anyone with more than a passin... |
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Book Recommendations
