Many great discoveries, insights and inventions come from applying something well known in one discipline to another. This type of thinking is a rich and powerful intellectual tool. This is the original.

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Product Description

The seminal book that introduced a new way of reasoning and decision making. "Dr. de Bono does not claim to be able to turn us all into Miltons, Da Vincis, and Einsteins. . . . The Muse never appears to most of us--hence the value of this book."--Times Educational Supplement

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Product Details

• Amazon Sales Rank: #23066 in Books
• Published on: 1973-10-29
• Released on: 1973-08-29
• Original language: English
• Number of items: 1
• Binding: Paperback
• 304 pages

Features

• ISBN13: 9780060903251
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.
• Click here to view our Condition Guide and Shipping Prices

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Customer Reviews

Why Why So Stupid?
I have read several of Edward de Bono's books in recent years and I enjoy his theories. Which is why I recently dished out a lot of monet for the Why So Stupid book that is supposedly his magnum opus and is available only by direct mail. And after reading it, I will report that most of what is there for a very high price is also in this book and in de Bono's Thinking Course, which can be had for around 4% of that cost -- if that isn't worth a 5-star rating, what is?

The more expensive book does illustrate a more evolved form of de Bono's theories, and they are applied in more situations (including many that are relevant to the world today). But my advice is to by this book or the Thinking Course -- both are excellent primers on de Bono's excellent ideas.

This is one of the greatest book that I've ever read.
This book helped me to know how we can use our thinking in more efficient ways. I have used technics that were introduced in this book and they worked very well, my B.S. thesis in Software engineering was based on this book. I Design a Web based Instructor software that teach the students Lateral thinking technics and Practical Thinkings. I used those technics during Analysis & Design of my Software and I developed those technics in my career. Lateral thinking is wonderful book that when everybody uses its technics, s/he will find great improvements in his/her life and career.

A start for continous improvement
"Do not limit your mind, don't assume" could be a brief summary of the book. The author has made quite a good start, explanining how new ideas could be formed and how the best looking idea may not be the best to pick up. The book would be useful for people who have been in a stable environment, a place where improvements are seen as threats so you couldn't improve most of the things. The negative side was, that there were to many repeats of the same idea through out the chapter and the book. That was a bit boring. The "PO" word is a good idea, but doesn't need that much explanation. I would recommend it for starters in continuous improvement concept.