 | The Last Lecture by Randy Pausch
Buy new: $14.27 / Used from: $3.28 My new favorite...This book is absolutely amazing. I highly recommend The Last Lecture for for anyone who wants to find more meaning in life.
|
 | Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely
Buy used from: $29.94 AMAZING book on behavioral economics simular to Freakonomics but better
|
 | The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell
Buy new: $7.50 / Used from: $4.50 about trends and epidemics
|
 | Blink: The Power of Thinking Without Thinking by Malcolm Gladwell
Buy new: $9.35 / Used from: $5.76 learning that your first assumptions are usually correct
|
 | The Wisdom of Crowds by James Surowiecki
Buy new: $10.20 / Used from: $5.05 AMAZING book on the power of numbers and people.
|
 | The Long Tail: Why the Future of Business is Selling Less of More by Chris Anderson
Buy new: $24.95 / Used from: $0.23 Best of Breed on how technology is changing business
|
 | The 7 Habits of Highly Effective People by Stephen R. Covey
Buy used from: $0.01 best books out there on leadership
|
 | What Color Is Your Parachute? 2008: A Practical Manual for Job-hunters and Career-Changers by Richard N. Bolles
Buy used from: $0.90 the best book on finding a life changing job hunt.
|
 | The Adventures of Johnny Bunko: The Last Career Guide You'll Ever Need by Daniel H. Pink
Buy new: $10.20 / Used from: $6.20 Really Great Book for those who do not like to read. This is the First ever comic carrier book. I read this book in 45min. I love it
|
 | The World Is Flat 3.0: A Brief History of the Twenty-first Century by Thomas L. Friedman
Buy new: $10.88 / Used from: $5.98 Great book on Globalization
|
 | The Lexus and the Olive Tree: Understanding Globalization by Thomas L. Friedman
Buy new: $23.10 / Used from: $5.84 the best in breed in understanding what is Globalization
|
![Freakonomics [Revised and Expanded]: A Rogue Economist Explores the Hidden Side of Everything](http://ecx.images-amazon.com/images/I/51Cz7mSihbL._SL75_.jpg) | Freakonomics [Revised and Expanded]: A Rogue Economist Explores the Hidden Side of Everything by Steven D. Levitt
Buy new: $17.97 / Used from: $5.00 great book on how economics applies to everyday life
|
 | Getting to Yes: Negotiating Agreement Without Giving In by Roger Fisher
Buy used from: $2.22 learning how to get what you want and also getting what your enemies want. one of the best books on Negotiation and conflict resolution.
|
 | The Evolution of Cooperation: Revised Edition by Robert Axelrod
Buy new: $11.52 / Used from: $6.25 Best of Breed. About Game Theory. somewhat technological but AMAZING insight
|
 | Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant by W. Chan Kim
Buy new: $19.77 / Used from: $10.88 good book on creating new markets Blue oceans not red competitive ones
|
 | Who Moved My Cheese?: An Amazing Way to Deal with Change in Your Work and in Your Life by Spencer Johnson
Buy new: $13.57 / Used from: $0.01 short, and about change must read. fun story
|
 | How Full Is Your Bucket?: Positive Strategies for Work and Life by Tom Rath
Buy used from: $8.93 how to get results by thinking positively
|
 | The Art Of War by Sun Tzu
Buy new: $3.99 / Used from: $2.89 a must read for all CEO's
|
 | Wikinomics: How Mass Collaboration Changes Everything by Don Tapscott
Buy new: $18.45 / Used from: $3.37 Understanding Mass Collaboration
|
 | The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture by John Battelle
Buy new: $5.98 / Used from: $3.11 If you do not know the "google story" this is a must read to understand the future of business
|
 | The Marketing Mavens by Noel Capon
Buy new: $27.50 / Used from: $0.86 great book on understanding marketing as management/innovation methods
|
 | Beyond Disruption: Changing the Rules in the Marketplace by Jean-Marie Dru
Buy new: $27.70 / Used from: $2.99 LOVE this book on how TBWA/Chiat/DAY uses Disruption to innovate. Apple & Absolute Vodka are just a few of the success stories of Disruption
|
 | Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books) by Jon Steel
Buy new: $19.77 / Used from: $16.22 best book out there on how to find insight and pitch form goodby Silverstein & partner's John Steel on what to do and what not to do
|
 | Truth, Lies and Advertising : The Art of Account Planning by Jon Steel
Buy new: $26.40 / Used from: $18.00 the first book ever written on advertising planning
|
 | Adland: A Global History of Advertising by Mark Tungate
Buy new: $26.37 / Used from: $20.00 History of Advertising learning how advertising started and how the big advertising agencies got where they are
|
 | The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation by Joe Plummer
Buy new: $23.07 / Used from: $18.50 BEST book on online advertisng there is an aggregation of over 1,200 studies over the past 10 years of online advertising.
|
 | Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath
Buy new: $17.16 / Used from: $14.55 how to evaluate if your ideas will work with the consumer
|
 | Hey, Whipple, Squeeze This: A Guide to Creating Great Ads, Second Edition by Luke Sullivan
Buy used from: $3.72 a required read for portfolio schools. Creative book on how to create ads.
|
 | The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters by Joseph Sugarman
Buy new: $14.93 / Used from: $12.44 Great book on Copy writing. mostly direct marketing however, after reading you will know how to write good copy
|
 | Word of Mouth Marketing: How Smart Companies Get People Talking by Andy Sernovitz
Buy used from: $2.98 tells you how to implement a word of mouth strategy using different mediums including online. you will understand Word of mouth and viral after reading this.
|
 | Grid Systems in Graphic Design/Raster Systeme Fur Die Visuele Gestaltung (German Edition) by Josef Muller-Brockmann
Buy new: $71.97 / Used from: $67.28 By far the best book ever written on layout and type. older book and in 2 languages but absolutely best of breed
|
 | Adobe Photoshop CS3 Studio Techniques by Ben Willmore
Buy new: $34.65 / Used from: $9.50 best book to learn Photoshop. Great reference as well.
|
Listmania!
