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Marketing Your Services: A Step-by-Step Guide for Small Businesses and Professionals
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| List Price: | $45.00 |
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Product Description
Marketing Your Services You may be one of the best doctors, consultants, accountants, caterers, or investment advisors around, but when it comes to marketing your service, you may also be the first one to admit, "I don’t know what to do." Now, here’s a book that shows you, step by step, how to market your services—painlessly, confidently, profitably. Marketing Your Services shows you:
- How to define and promote your services to the right market
- How to differentiate your business from other similar businesses
- How to price and package your services
- How to turn qualified prospects into customers and build long-term relationships with clients
Product Details
- Amazon Sales Rank: #294073 in Books
- Published on: 1990-05-14
- Original language: English
- Number of items: 1
- Binding: Hardcover
- 256 pages
Editorial Reviews
From the Publisher
How to market your services, whether you are a small-business owner looking for increased sales or an independent professional seeking new clients. Shows how to define specific markets, focus advertising efforts there profitably, and differentiate your business from others in the public eye. Also discusses how to price services, ``package'' your product, turn prospects into customers, and develop and use advertising.
From the Inside Flap
If you make the marketing decisions for a small- to medium-sized company … if you’re looking to generate business more reliably and with less effort … if you recognize that, for all your professional expertise, you’re somewhat uncomfortable with the idea of marketing and you wish you had a better handle on what marketing is really about—then this book is for you. That’s because Marketing Your Services is much more than a book about marketing. By stripping away the mystery of marketing, it shows you step-by-step how to think and act like an expert marketer. In just a short time, you will learn how to define the best markets for your specific services, and then how to zero in on them. You’ll learn:
- How to stand out from the crowd by differentiating your business from other similar businesses
- How to price and package your services
- How to turn qualified prospects into customers and build long-term relationships with clients
- How to get your word out by networking, seminars, and other low-cost tactics
- How to "stay alive"—what to do when you need business now!
From the Back Cover
Marketing Your Services You may be one of the best doctors, consultants, accountants, caterers, or investment advisors around, but when it comes to marketing your service, you may also be the first one to admit, "I don’t know what to do." Now, here’s a book that shows you, step by step, how to market your services—painlessly, confidently, profitably. Marketing Your Services shows you:
- How to define and promote your services to the right market
- How to differentiate your business from other similar businesses
- How to price and package your services
- How to turn qualified prospects into customers and build long-term relationships with clients
Customer Reviews
One of the best, if not THE best books on marketing services
Of all the books I've read on "Marketing Your Services" this has to be the best. The reason is that Putman gives the most comprehensive, in-depth and holistic view of marketing I've ever seen in print. He looks at marketing your services not as a chore you need to get through but as a fun and challenging activity to improve the success of your business. Everything is covered here, from finding your niche to taking care of clients. The style is fun and informal and includes many stories and real life examples. This is a "must have" book if you want to attract new clients.
THE book for people who need to market but hate huckstering.
This is the ideal book for professionals who know they need clients but have always thought of marketing as trickery and manipulation. Putman begins with a different way of thinking about marketing: It's honestly presenting what you have to offer, as a professional, in a way that someone can decide whether they want it. He then goes on to show how to do that. At each phase there is a discussion of the important points, and a practical, step-by-step, how-to list. The writing is down to earth and absolutely clear. After reading this book, you know what to do and how to do it at each point. And, you know that doing it is simply part of being a professional.
This book does for marketing what a LASER does for light!
Putman has crystallized the essence of what it really takes to build a business successfully. There's no academic hype or muddle, just delightfully practical insights you can transfer easily from where you're learning to where you're earning with his guidance. His coaching style combines with a caring, supportive attitude, tons of practical ideas and a 'do-able' process to make you truly effective at marketing what you're selling. Good show, Anthony, GOOD SHOW
