| Here are some books I've learned and benefited from. You might, too! (Note: I've read the books listed below; books in the sidebar are automatically added by Amazon.) | ||
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| The Findability Formula: The Easy, Non-Tech...
by Heather F. Lutze $15.61 Good info on Google AdWords and other online ad options, as well as search engine optimization. Well written, easy to understa... | Ultimate Guide to Google AdWords: How to Ac...
by Perry Marshall $16.47 Tons of helpful info on writing and bidding on Google ads, from an industry pro. Some hype, though. | Don't Make Me Think: A Common Sense Approac...
by Steve Krug $26.40 Why do users linger on a website? or leave? And what can you do about it? The answers are here. If you have a website, you mus... |
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| The 7 Habits of Highly Effective People
by Stephen R. Covey $9.32 Yes, it's an oldie, but there's still a lot of wisdom in it. My favorite? "Begin with the end in mind." Applicable in business... | The Tipping Point: How Little Things Can Ma...
by Malcolm Gladwell $7.50 Examines why things like ideas and trends 'tip' from small to big. The author draws lessons from children's TV, fashion, the b... | Getting Things Done: The Art of Stress-Free...
by David Allen $10.40 The author proposes a whole system which is a little daunting, but just picking up parts of it has been extremely helpful to m... |
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| On Writing Well, 30th Anniversary Edition: ...
by William Zinsser $10.19 Does your job involve any writing whatsoever? Even memos? READ THIS BOOK! | Good to Great: Why Some Companies Make the ...
by Jim Collins $19.79 Are the author's conclusions air-tight? No. Are there still lessons to be learned here? Yes. | Net Words: Creating High-Impact Online Copy
by Nick Usborne $11.53 The web is a new culture, with significant differences from previous media. Writing for the web requires that one know the lan... |
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Books I recommend to clients
