Product Description

Most businesses spend far too much of their time and energy struggling to get new customers or hang on to existing ones—even customers who are ultimately more trouble than they’re worth. Attracting Perfect Customers invites readers to move beyond the notions that "business is war" and winning market share means "beating" the other guy. The authors outline a simple strategic process for making businesses so highly attractive that perfect customers and clients are naturally drawn right to them. Sound too good to be true? Hall and Brogniez have successfully shown clients how to do it for years, and now they share their secrets. They prove that it is no longer productive or profitable to conduct business using the war-like marketing techniques of targeting customers and outmaneuvering the competition. In fact, these techniques seem antiquated and labor-intensive when compared to the Strategic Attraction Planning process, which requires just five minutes each day and enables any business to easily attract customers that are a perfect fit for their organization—the kind of customers it is a pleasure to serve. Attracting Perfect Customers takes you step by step through the entire strategic attraction process. The authors reveal the six success standards of strategic synchronicity and share simple, fun, and easy-to-follow exercises that can be applied to any organization. They walk you through the process of creating your own personalized Strategic Attraction Plan and provide 21 supportive tips for making any company more attractive to its perfect customers. Attracting Perfect Customers will take you to a place where there is an abundance of perfect customers and clients with whom you can build strong, satisfying, profitable, and lasting relationships.

Product Details

• Amazon Sales Rank: #19382 in Books
• Published on: 2001-10-15
• Original language: English
• Number of items: 1
• Binding: Paperback
• 200 pages

Features

• ISBN13: 9781576751244
• Condition: USED - VERY GOOD
• Notes:
• Click here to view our Condition Guide and Shipping Prices

From Publishers Weekly
Hall and Brogniez, consultants both, make one simple and compelling point: readers will make more money and be far happier if they and their company only deal with customers whose values mesh with their own. The authors describe buyers who are in complete synch with the seller as "perfect customers," but they sidestep the issue of what happens if there are not enough "perfect customers" to keep one in business. A lack of quantitative supporting evidence further weakens their strategy. Still, this is a worthwhile book that may cause executives to rethink their basic marketing strategies.

Copyright 2001 Cahners Business Information, Inc.

Review
"Hall and Brogniez are causing a worldwide shift in how companies train their sales and marketing teams." -- Jack Canfield, Co-author of the #1 New York Times Bestseller

"Hall and Brogniez outline a process to draw customers that are a perfect fit for your organization and ignore others." -- Toronto Globe and Mail, September 26, 2001

"Strategic Synchronicity: the answer to the question "How do I find more customers?" -- Robert G. Allen, author,

"This is an incredibly insightful book with amazingly practical applications...a powerful concept that anyone can use to grow faster!" -- Brian Tracy, Author,

"What a relief! This book is a must-read for anyone exhausted or frustrated by the competitive race for customers!" -- Sharon Jordan Evans, Co-author

From the Publisher
"A refreshing, remarkable approach for those who want to connect with their clients and customers for all the right reasons. "—C. Leslie Charles, author of Why Is Everyone So Cranky?

"The Strategic Synchronicity process truly guides the most perfect people and events to me easily and effortlessly."—Patty Walters, Senior Consultant, Management Consulting, Shell Services International

"Offers a unique and effective method. The results are a win-win for both client and sales professionals."—David E. Hernandez, National Accounts Manager, WorldCom, Inc.

Customer Reviews

The Enlightened 80/20 Rule Approach to Doing Business!
I've had a few weeks to let this book sink in and I must say that I'm very impressed with what these authors have written. Basing a business approach on the Law of Attraction may seem a little new-agey to some hardened business people. But a great gift of the New Age thinkers is the betterment of our society and living with integrity.

Being a former business owner (and present-day self-help author), I can really appreciate the concept of attracting the best customers and the best employees. The recommended strategy of finding out what makes people tick, looking for room for improvement, finding out what others expect of you, and having more than one plan are clearly defined in the "Strategic Attraction Process."

These authors understand another gift of New Age thinking and that is the concept of manifesting results. That starts with ideas, thinking, attitudes, identities, standards and beliefs. This foundation is thoroughly covered in the "6 Standards of Strategic Synchonicity."

But my favorite part of the book is where they talk about the "21 Daily Tips." Here is a simple treasure chest of ideas for stimulating the attraction process. Some enlightened goodies include:

* Let your perfect customer know they are perfect
* Expect breakthroughs to look like breakdowns
* Share, share, and share yourself
* Break bread with a competitor
* Accept that you don't know
* Make irresistible improvements

I could go on and on about this book. It all boils down to approaching business from a higher place and enjoying the benefits of giving your passion to the value you produce.

Becoming an enlightened business person is a great way to live your passion! This book certainly helps in your quest.

Supercharge your business by attacting perfect customers
I can't begin to tell you the number of books I read each month covering the topics of branding, marketing, advertising, ecommerce, client building and sales. This book managed to get away from all the matters normally discussed in collegiate texts and boil down business development to the nitty-gritty...attracting the perfect customer for YOUR business.

I read the book outloud to my pregnant wife and openly discussed the merits of each chapter and exercise to see how our individual businesses would be affected. The authors say that once you've established a Strategic Attraction Plan, you could see results within 48 hours.

For me, try 24 hours. I put together an email for my past clients which was personal, devoid of sales generation speak and asked them to tell me how to help THEM succeed. The result? Customers suggesting products they would buy. Customers telling me success stories they had with my products. Customers buying greater-than-average orders of my product.

Read the book. Distill the information. Do the exercises. I have no doubt that this book will enable you to figure out how to increase the sales of your company, how you establish and build a rapport with customers and more importantly, establish abundance in all that you do.

I love this book!
I had a hard time putting this book down! I found it easy to read, very well written, and POWERFUL. The same day that I created my strategic attraction plan as outlined in the book, I began seeing results that evening at a function I attended; results that were directly stated in my attraction plan. The book is written in a way that makes so much sense, I knew it would work and that it was the approach I want for launching my business. "Attracting Perfect Customers" definitely gave me a new and exciting perspective on what I can create for myself and my business!