Using collaboration and your attitude towards customers to build business. Proposes that you create your clients from hell.

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Product Description

Most businesses spend far too much of their time and energy struggling to get new customers or hang on to existing ones—even customers who are ultimately more trouble than they’re worth. Attracting Perfect Customers invites readers to move beyond the notions that "business is war" and winning market share means "beating" the other guy. The authors outline a simple strategic process for making businesses so highly attractive that perfect customers and clients are naturally drawn right to them. Sound too good to be true? Hall and Brogniez have successfully shown clients how to do it for years, and now they share their secrets. They prove that it is no longer productive or profitable to conduct business using the war-like marketing techniques of targeting customers and outmaneuvering the competition. In fact, these techniques seem antiquated and labor-intensive when compared to the Strategic Attraction Planning process, which requires just five minutes each day and enables any business to easily attract customers that are a perfect fit for their organization—the kind of customers it is a pleasure to serve. Attracting Perfect Customers takes you step by step through the entire strategic attraction process. The authors reveal the six success standards of strategic synchronicity and share simple, fun, and easy-to-follow exercises that can be applied to any organization. They walk you through the process of creating your own personalized Strategic Attraction Plan and provide 21 supportive tips for making any company more attractive to its perfect customers. Attracting Perfect Customers will take you to a place where there is an abundance of perfect customers and clients with whom you can build strong, satisfying, profitable, and lasting relationships.

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Product Details

• Amazon Sales Rank: #31887 in Books
• Published on: 2001-10-15
• Original language: English
• Number of items: 1
• Binding: Paperback
• 200 pages

Features

• ISBN13: 9781576751244
• Condition: USED - VERY GOOD
• Notes:
• Click here to view our Condition Guide and Shipping Prices

From Publishers Weekly
Hall and Brogniez, consultants both, make one simple and compelling point: readers will make more money and be far happier if they and their company only deal with customers whose values mesh with their own. The authors describe buyers who are in complete synch with the seller as "perfect customers," but they sidestep the issue of what happens if there are not enough "perfect customers" to keep one in business. A lack of quantitative supporting evidence further weakens their strategy. Still, this is a worthwhile book that may cause executives to rethink their basic marketing strategies.

Copyright 2001 Cahners Business Information, Inc.

Review
"Hall and Brogniez are causing a worldwide shift in how companies train their sales and marketing teams." -- Jack Canfield, Co-author of the #1 New York Times Bestseller

"Hall and Brogniez outline a process to draw customers that are a perfect fit for your organization and ignore others." -- Toronto Globe and Mail, September 26, 2001

"Strategic Synchronicity: the answer to the question "How do I find more customers?" -- Robert G. Allen, author,

"This is an incredibly insightful book with amazingly practical applications...a powerful concept that anyone can use to grow faster!" -- Brian Tracy, Author,

"What a relief! This book is a must-read for anyone exhausted or frustrated by the competitive race for customers!" -- Sharon Jordan Evans, Co-author

From the Publisher
"A refreshing, remarkable approach for those who want to connect with their clients and customers for all the right reasons. "—C. Leslie Charles, author of Why Is Everyone So Cranky?

"The Strategic Synchronicity process truly guides the most perfect people and events to me easily and effortlessly."—Patty Walters, Senior Consultant, Management Consulting, Shell Services International

"Offers a unique and effective method. The results are a win-win for both client and sales professionals."—David E. Hernandez, National Accounts Manager, WorldCom, Inc.