Product Description

Each year, 75 million baby boomers spend $100 billion on clothes—but you’d never know it to look at them. Alarmed by the fashion faux pas of her fellow fifty-plus peers, style consultant Sherrie Mathieson set out to help them update their personal style yet remain age-appropriate. While her theory is to skip formulas and mix it up, she counsels her boomer brethren to avoid trying too hard (Ladies, what’s worn in Vegas, stays in Vegas; guys, flowered shirts are so Beach Boys).

She presents stylish, contemporary twists to classic looks (a simple, sleekly cut black suit is punched up with stacked silver jewelry; a graphic skirt adds panache to a solid-color sweater set; a pair of men’s khakis is driven out of dullsville with a black linen shirt).

Each page pictures an unfortunate “never cool” ensemble and beside it a “forever cool” rendition. Whether her stuck-in-a-fashion-rut real-life people are sporting sad accessories, underage looks, problem prints, or predictable pieces, Mathieson takes on all of them with kindhearted candor and breathes new life into their attire.

From work attire to special-occasion outfits for evening, the beach, the gym—even the ski slopes!—Sherrie Mathieson has fresh-looking fashion fixes for any boomer who is ready to ramp up his or her clothes savvy.

Product Details

• Amazon Sales Rank: #167724 in Books
• Published on: 2007-10-02
• Released on: 2007-10-02
• Original language: English
• Number of items: 1
• Binding: Paperback
• 256 pages

Review
"A must-read, illustrated with amazing before-and-after photoes of 'real people' models." -- The New York Times Book Review

"A must-read, illustrated with amazing before-and-after photoes of 'real people' models." --The New York Times Book Review

"Baby Boomers (women and men), this one's for you!" -- Jean Patteson, Sentinel Columnist/STYLE & TRENDS

"Great style is about embracing your stage in life -- and choosing your wardrobe accordingly." -- Vogue

"Great style is about embracing your stage in life -- and choosing your wardrobe accordingly." --Vogue

"Looking your best is so simple and so achievable." -- Bobbi Brown, Beauty Evolution

"Looking your best is so simple and so achievable." --Bobbi Brown, Beauty Evolution

"Mathieson proves you can reinvent your fashion life after 50." -- Sharon Mosley, The Paramus Post, NJ, Copley News

About the Author
SHERRIE MATHIESON is an award-winning costume designer and style consultant whose work has included Hollywood films, TV shows, and commercials for Fortune 500 corporations.

Customer Reviews

Some good advice - some personal opinions
While the author does a good job with most of this book, use your head before taking all her advice. She has something against pink, pastels, jewel tones, and white shoes. Yes, some colors look bad on some people, but it isn't age, its their skin tones and hair color. One of the most beautiful, older women I've ever knew looked wonderful in pink and we all admired her young spirit for wearing color when others her age only wore blacks, greys, and blues. (This was 60's & 70's era.) White shoes are the same, they can age you badly, but a snappy pair of pumps or sandels can make an outfit. The great thing about this book is the real people models which make it easier to study what looks good, what looks bad, and why.

It's About Time
It is about time that people "of a certain age" are recognized in the style revolution of the 21st century! I am still in my 30's but I loved the practical advice offered about remaining stylish as one ages. I know MANY who could benefit from the author's artistic perspective on dressing the aging body and remaining-Forever Cool.

Buy one for Grandma but check it out for yourself first!

You'll love this book
It's easy to see how the problems that Sherrie Mathieson addresses in this book develop. Eventually, we all realize that clothing stores are catering to a crowd that is 20-30 years younger than we are. At that point, many of us start staying away from the stores or buying "old reliables," with the end result being a dated and dowdy look. Even worse, we try to fit into the kid stuff, making ourselves look in the best case like we're trying too hard, and in the worse case, like aging floosies. Finally, someone has provided some guidance for navigating these treacherous times. As a private client of Sherrie's, I have gone from angst ridden to quietly confident that I can look my best in any situation. The principles that she sums up in this book, in tart prose and great pictures, can be mastered even by the somewhat fashion challenged (which includes me). Go after simple but modern lines, invest in great accessories which you'll have for years, stay away from clichéd colors, strive for vitality and naturalness even with our changing bodies and laugh lines. This approach provides the best formula for avoiding plastic surgery that I have found to date!