Listmania!
Good Title, Bad Book
By an Amazon.com customer
Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition IrrelevantBlue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant by W. Chan Kim
Buy new: $19.77 / Used from: $9.50
A good book, but a GREAT title. In fact, a title that is still being referred to years later by people that have never even seen the book, let alone read it. Next time someone says in a meeting "Where is the blue ocean opportunity here?" then double-dare them by asking them if they've read this.
Orbiting the Giant Hairball: A Corporate Fool's Guide to Surviving with GraceOrbiting the Giant Hairball: A Corporate Fool's Guide to Surviving with Grace by Gordon MacKenzie
Buy new: $14.96 / Used from: $4.95
A title that describes exactly how to innovate within a conservative organisation. Unfortunately, attached to a book that does not.
Built to Last: Successful Habits of Visionary CompaniesBuilt to Last: Successful Habits of Visionary Companies by Jim Collins
Buy new: $18.15 / Used from: $9.95
Built to Last - Isn't. The book was a landmark in reestablishing the importance of vision and values in business. But it's already been superceeded by Jim's own work.
The No Asshole Rule: Building a Civilized Workplace and Surviving One That Isn'tThe No Asshole Rule: Building a Civilized Workplace and Surviving One That Isn't by Robert I. Sutton
Buy new: $14.94 / Used from: $6.48
An informal, fun, catchy and casual title for a book that is careful, powerful, accurate, analytical, dry and in places... boring.
No Logo: No Space, No Choice, No JobsNo Logo: No Space, No Choice, No Jobs by Naomi Klein
Buy new: $10.88 / Used from: $3.98
No Logo - Has one.