Product Details

• Amazon Sales Rank: #79 in Watches
• Brand: Casio
• Model: G7710-1
• Dimensions: .25 pounds
• Band material: Resin
• Bezel material: Resin
• Case material: Resin
• Clasp type: Buckle
• Dial color: black
• Dial window material: Mineral
• Movement type: Quartz
• Water-resistant to 660 feet

Features

• Quartz movement
• Protective Mineral crystal protects watch from scratches
• Case diameter: 46 mm
• Resin case; Black dial; Day-date-month-and-year functions
• Water-resistant to 660 feet (200 M)

Amazon.com Product Description
This Casio men's G-Shock watch is ideal for the athlete who's serious about his training. This tough watch is shock resistant and water resistant to 660 feet (200 meters), with a stainless steel case and resin bezel. The reverse LCD display provides the time as well as functions for world time with 29 time zones, a dual time mode, a calendar pre-programmed until 2099, four multi-function alarms and one snooze alarm, two countdown timers, and a stopwatch accurate to 1/1000th of a second and with memory for 100 laps. A black resin band keeps the watch securely on the wrist. It is covered by the manufacturer's 1-year warranty.

The G-Shock Story

G-Shock - Absolute Toughness

With the launch of its first watch in 1974, Casio entered the wristwatch market at a time when the watch industry had just discovered digital technology. Armed with cutting-edge technology developed for pocket calculators, Casio entered the field confident it could develop timepieces that would push watch technology forward.

Casio’s G-Shock line was created on just such a directive: to build a watch that never breaks. And in 1983, this product was developed to shatter the notion that a watch is simply a fragile piece of jewelry that needs to be handled with care.

G-Shock is renowned as the world’s toughest watch and is in the midst of a huge renaissance since its 25th anniversary celebration last year. It is the best trending watch brand in the industry right now and thanks to its toughness and durability as well as it’s cutting-edge technology, it is among the best values in not only timekeeping but all personal accessories.

In addition to toughness, 200 meter resistance and fantastic cutting edge and hip styling some G-shocks also have such technology as Tough Solar Power for battery life of 20-30 years (great for our planet), Atomic timekeeping for the more precise time available on earth as well as unique features like moon phase and tide graphs.

G-Shocks come in a variety of styles including Rubber/Resin bands, Solid Stainless Steel and even Titanium.

Since it’s launch, Casio’s G-Shock continues to evolve and push the envelope. The non-stop, self-adjusting (solar-powered atomic-timekeeping) G-Shocks featured in the Amazon.com assortment are the latest, greatest example of this evolution!

The Casio Story

In developing its own wristwatches Casio began with the basic question, "What is a wristwatch?" Rather than simply making a digital version of the conventional mechanical watch, we thought that the ideal wristwatch should be something that shows all facets of time in a consistent way. Based on this, Casio was able to create a watch that displayed the precise time including the second, minute, hour, day, and month — not to mention a.m. or p.m., and the day of the week. It was the first watch in the world with a digital automatic calendar function that eliminated the need to reset the calendar due the variation in month length. Rather than using a conventional watch face and hands, a digital liquid crystal display was adopted to better show all the information. This culminated in the 1974 launch of the CASIOTRON, the world’s first digital watch with automatic calendar. The CASIOTRON won acclaim as a groundbreaking product that represented a complete departure from the conventional wristwatch.

Casio transformed the concept of the watch — from a mere timepiece to an information device for the wrist — and undertook product planning based on this innovative idea. We developed not only time functions such as global time zone watches, but also other radical new functions using Casio’s own digital technology, including calculator and dictionary functions, as well as a phonebook feature based on memory technology, and even a thermometer function using a built-in sensor. The memory-function watches became our DATA BANK product series, while the sensor watches developed into two unique Casio product lines of today: the Pathfinder series displaying altitude, atmospheric pressure, and compass readings.

In 1983, Casio launched the shock-resistant G-Shock watch. This product shattered the notion that a watch is a fragile piece of jewelry that needs to be handled with care, and was the result of Casio engineers taking on the challenge of creating the world’s toughest watch. Using a triple-protection design for the parts, module, and case, the G-Shock offered a radical new type of watch that was unaffected by strong impacts or shaking. Its practicality was immediately recognized, and its unique look, which embodied its functionality, became wildly popular, resulting in explosive sales in the early 1990s. The G-Shock soon adopted various new sensors, solar-powered radio-controlled technology (described below), and new materials for even better durability. By always employing the latest technology, and continuing to transcend conventional thinking about the watch, the G-Shock brand has become Casio’s flagship timepiece product.

Today, Casio is focusing its efforts on solar-powered radio-controlled watches: the built-in solar battery eliminates the nuisance of replacing batteries, and the radio-controlled function means users never have to reset the time. In particular, the radio-controlled function represents a revolution in time-keeping technology similar to the impact created when mechanical watches gave way to quartz technology. Through the further development of high radio-wave sensitivity, miniaturization, and improved energy efficiency, Casio continues to produce a whole range of radio-controlled models.

Customer Reviews

Extra "Perks"...
Like all Multi Functional G-Shock Models this one is loaded!

2 options I found that were extremely helpful.

The first of which is contrast adjustment. I was reluctant to go with the negative display (Light digits on a Black background) but it looks so cool I took a chance. The contrast can be adjusted to bring out the digits in different lighting conditions. A first for Casio as far as I know.

The second perk is a "flash" alert. There are two led's embedded at 6 o'clock that flash when an alarm event is activated. Countdown/Alarm/Hourly etc... Perfect for when I'm wearing headphones and can't hear the tone!

There are a lot of features packed into this baby..."Casio-files" will LOVE IT!!!

Like it a lot....some getting used to....
First of all it's a casio, and with that comes the fact that it will take a beating and not quit...Really like the fact that the city codes it shows for the time zones are more in line with major cities that you may actually go to. Love that the world time is set up so you can see home time above the city in the world you may be in. Handy for when I gotta call my wife at home and I'm in a different time zone. Getting used to the dark display, my other casios all have the lighter screen...People criticize the timer, but for me it's excellent due to the fact you can do a long enough time option to cover any flight (since I work on airplanes, that's a great thing). I also like the strap, even though it's rubber, and usually they scratch or dig into my skin. The looks are great.

Now, to the negative...the alarms are very low compared to my other casios...and the even though the led options are great for the alarm/timer/etc., I wish it was like in the "mudman" where the whole circumference of the watch seemingly lights up. Unless it is really dark around you it's not that noticeable.

Only give it four stars because I can't sync the alarm to the city of the world I may be in, and because the alarm isn't loud enough for me....

As far as a watch and for the price....it's an excellent buy, perfect size if you have a smaller wrist. Good luck!!!

Good, rugged watch
Since I've joined the Army, I have always worn a Casio G-Shock. They hold up well, particularly in the harsh climate and environment of Iraq. This watch is rugged and has alot of useful features. In particular, the dual time-zone is a handy way of keeping track of what time it is back in the States. I'm not sure that I'm a fan of the black background and white numbers though, because in low light it becomes a little hard to read. Otherwise, like all the other G-Shocks I've had, this does what it is suppose to in rough environments.