Product Description

Since its first appearance, The Art of Floral Design has become the definitive standard in teaching design techniques. In-depth and illustrated in full color, it offers comprehensive information on the principles and mechanics of flower arranging, basic flower anatomy, and arrangement styles for all occasions. This well-written text combines theory and practice to familiarize readers with the basics and guide them through more advanced floral techniques. This book is sure to remain on your reference shelf throughout your career in floral design.

Product Details

• Amazon Sales Rank: #36554 in Books
• Published on: 1999-12-27
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 592 pages

Customer Reviews

Excellent Textbook of the Basics of Floral Design
We used this textbook in our 'intro to floral design' course at Texas A&M University. I thought it did an excellent job of teaching all of the basic design principles, and it also had very good pictures and diagrams to aide in the learning. Unfortunately, I sold this book at the end of the semester, and I wish that I had kept it. I have been looking for a more economically priced floral design book, as complete as this one, and have not been able to find it. I you are a beginning designer, or need the ultimate floral design reference, this is the book for you!

Textbook Style Book
This is a great book. It is a textbook style book, so it is a little on the technical side. If you are interested in retail floristry then you will find it to be a great book. But if you are a hobbyist or are looking for a book to give you ideas for arrangements to place around the house/office this book maybe more technical than you want.

The Art of Floral Design
"This is the BIBLE OF THE FLORAL INDUSTRY! " That is the exact words my instructor used five years ago when I attended design school. Since that day, I still refer back to it again and again. The techniques and illustrations are wonderfully formatted in such a way that is easy to understand. Everything from the history of floral design up to todays job opportunities within floristry are covered. If you strive to be a knowledgable designer in all areas, this book will surely lead the way. More examples of topics covered are; wiring techniques for corsages, proper care and handling of flowers, understanding color, design principles, controlling cost, holidays, funeral arrangements, the list goes on and on. This is a must have book for any designers library. Sincerely, Julie E. Bargeron