Product Description

It used to be that providing clear evidence for the resurrection of Jesus or the reliability of the Bible was a pretty effective way to reach people with the Good News. But today, many folks think all truth is relative, even our historical and scientific data about Christianity. So how can we reach them?

We need new ways of telling people the old, old story. We need to look again at our usual mental habits if we want to reach people who have a brand new mindset of their own. We need to get outside the box of ideas and practices that are sacred to us but are not sacred to God. That's what Rick Richardson's book is all about.

Here are fresh perspectives on relying on the Holy Spirit, awakening spiritual interest in others, appealing to what they value (instead of what we think they should value) and leading them into a transforming experience with God. Also included is Richardson's Circles of Belonging, a new, straightforward presentation of the message of Jesus (yes, it can even be sketched out on a napkin!) that is true to Scripture and true to the new way people live and think. As an experienced evangelist and leader of evangelism programs, Richardson offers in this helpful book the principles and practices that will help us all grow in love for--and communicate effectively with--people who need Jesus.

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Product Details

• Amazon Sales Rank: #262703 in Books
• Published on: 2000-12
• Original language: English
• Number of items: 1
• Binding: Paperback
• 192 pages

From Publishers Weekly
Many churches feel embarrassed and discouraged about their lack of evangelism, says Richardson, national coordinator of evangelism for InterVarsity Christian Fellowship/USA. Here, he provides a heartfelt challenge, offering an excellent analysis of postmodern thought as the current milieu for evangelism and a brief introduction to many useful resources for practical application. Particularly helpful to many Christian leaders will be Richardson's explanation of the transition from modern to postmodern thought and the ways this change has reduced the effectiveness of "traditional" approaches to evangelism. The depth of Richardson's analysis reflects his experience with campus ministry. While many churches will not encounter the academic level of postmodern thought Richardson describes, the basic patterns (for example, the move from propositional to experiential truth) still hold true. Also remarkable is Richardson's application of ancient patterns to contemporary situations, as when he demonstrates the continuing usefulness of the evangelism models used by John Wesley and Saint Patrick, or interprets Paul's "Mars Hill" sermon from Acts 17. The book's value for study within churches will be limited by the very critical tone Richardson uses for the established church. Also, many of his suggestions assume a large-church context with an army of volunteer helpers. Despite these limitations, this book offers penetrating analyses and useful resources for a crucial area of Christian ministry. (Jan.)
Copyright 2000 Reed Business Information, Inc.

From the Publisher
Paul said he became all things to all people . . . for the sake of the gospel. Rick Richardson models that value well, and his book will stretch all of us to think in new ways to reach a new generation with the age-old message of the cross of Christ. Read to it to grow--and then to go. Mark Mittelberg, executive vice president of the Willow Creek Association and author of Building a Contagious Church.

About the Author
Richardson (M. Div., Northern Baptist Seminary) is national field director of evangelism for InterVarsity Christian Fellowship/USA. Previously, he served as pastor of evangelism for Church of the Resurrection (Wheaton, Illinois).

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Customer Reviews

A must read for anyone interested in reaching postmoderns
We all sense that the culture is changing rapidly, and we grope for answers as to how that affects our ability to fulfill the Great Commission. The word most used to describe this shifting context is "postmodernism," but few can agree fully on what the term means. With even the definition of postmodernism being such a moving target, defining church outreach strategies seems even more difficult.

Reaching this new generation requires that we learn to evangelize an increasingly secularized culture. In his book, Evangelism Outside the Box, Rick Richardson leans into past movements of God for valuable lessons, and then combines them with striking insight into today's culture which flow out of his vast experience of reaching university students through his ministry with InterVarsity. The resulting conclusions could dramatically improve church leaders' efforts to reach spiritually lost people - including the many who currently don't consider the local church a viable option in their search for God.

In Axis, Willow Creek Community Church's ministry to Gen-X, we have leaned into Rick's learnings and reconsidered some of our approaches to reaching a postmodern generation. That process has given us increased clarity and impact in our own unique setting.

Evangelism Outside the Box avoids the trap of presenting simplistic steps for reaching the world. Instead, a process is proposed that helps churches build relevant and effective ministries for postmoderns.

Daniel Hill, Evangelism Leader for the Axis Ministry

A Better Paradigm for Evangelism to This Generation
I'm just finishing up this book, and I'm already excited about its implications in my own style of evangelism. Richardson seems to articulate what anyone who has been involved in evangelism has probably already suspected... that something is radically changing in our culture which should change the way we approach evangelism. Richardson isn't saying anything totally new, but his synthesis of the information is what makes this a valuable book. He describes well the characteristics of a postmodern generation and then outlines the implications for effective outreach.

A striking point in the book is the observation that eloquent arguments for the resurrection and the existence of God are often not as compelling as they used to be to a "pre-Christian". The urgent questions being asked by postmoderns are not about what is objectively true and verifiable. Rather they are asking questions of identity and belonging, and Richardson explains how Christianity can answer those questions in a meaningful way to this generation.

Richardson's application of Wesley's approach to outreach is also tremendous. Again he is synthesizing the observations of other brilliant Christian writers, but his application is excellent. He has adapted Wesley's "Four Steps into God's Kingdom" to be relevant to outreach today. In Richardson's approach these steps are: "Soul Awakening, Community, Conversion, and Transformation". The key points here are that people's interest in spirituality can be awakened by strategic events and encounters, and that "belonging comes before believing".

I have been strongly recommending this book to the evangelism ministry at our church, and they are going to use it. They are already using Mark Mittleberg's "Building a Contagious Church", so this should be a valuable supplement to that approach.

Evangelism Outside the Box
(...)I've been reading through Rick Richardson's Evangelism Outside the Box, and I thought I'd take a few moments to offer some reflections.

Here's the bottom line up front: parts of this book strike me as shallow and weak (especially in terms of application and practice), but in a number of places - particularly where he analyzes cultural shifts, and considers how our practices are perceived by unbelievers - Richardson is spot on. Where this book is good, its really good; fast-paced, easily accessible, it's definitely worth the price of admission.

I found Richardson's analysis of postmodernism (Ch 2, 3) very, very helpful. While I'm not sure I buy his division of history into intellectual epochs, he understands that strange things are afoot at our cultural Circle K's. He illustrates well how allegiances of modernism are shifting:

• in truth - people are no longer interested in abstract, universal truth; they are looking for a truth that is "local, personal, experiential" - in a word: they want authenticity.


• in community - people aren't looking for experts who have all the answers; they are looking for friends who can identify with their struggles - they want "a community to belong to rather than a message to believe in"


• in imagination - people increasingly value art, beauty, heartfelt expression over sterile conformity to standards of "rightness" - its not so much what you say as how you say it.

Richardson offers a great summary of postmodern values:

"This generation of people understand that a picture can be worth a thousand words. They value authenticity as their highest ethic. They can't stand hypocrisy, or 'playing politics.' They tend to be inclusive, passionate for fairness, committed to reconciliation in relationships. They are highly motivated toward community and are very aware of actions that break trust and community. They honor the beliefs and choices of other people." (p. 83)

Anyone who has spent any time with unbelievers will recognize that Richardson knows that of which he speaks. This is where people outside our churches are at; this is where those leaving the church are headed. Heck - this is where I am!

Those of us left in the church had better figure out (soon) how to re-contextualize our message to speak to these people or we will render ourselves irrelevant.

Ch 10 is also a keeper, as Richardson wrestles with the importance of building community:

"Today people are looking for a community to belong to more than a message to believe in. Evangelism is about helping people belong so that they come to believe. Most people today do not 'decide' to believe. In community they 'discover' that they believe, and then they decide to affirm that publicly and to follow Christ intentionally." (p. 100)

I think Richardson is dangerously accurate in his analysis here: in my experience, this is precisely what unbelievers are looking for - a place where they can belong just as they are. I use the word 'dangerously' for a reason, however. You see, once we see a problem clearly, we naturally start thinking about the solution. In so doing, however, there are several potential pitfalls we must be careful to avoid.

(...) Overall, this book is definitely worth buying and reviewing. Just read it thoughtfully...